---
title: "Rubber Door Mats — $159K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/rubber-door-mats"
last_updated: "2026-08-10T16:15:26.393Z"
locale: en
meta:
description: "Niche score 55/100 · $159K/yr market · 297K searches/yr · $22.78 avg price. Weak search conversion (2.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $159K/yr market · 297K searches/yr · $22.78 avg price. Weak search conversion (2.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Rubber Door Mats — $159K/yr Amazon US Niche (2026) - Flapen"
---
# **rubber door mats**
**Worth a look**
Shows a sweet-spot price point ($22.78 avg), but weak search conversion (2.4%) keeps it on the watch list.
Market size 33Growth 51Conversion 29Competition 75Returns 61Price range 81Avg price 94Brand share 81Review moat 31Quality gap 38
**Avg price**
**Great****$22.78**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****54%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****$7.87–$47.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****40%**
top-5 click share — an open shelf
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+21.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$159K**
$159K/yr · 297K searches
**Review moat**
**Okay****3,364.46**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, rubber door mats is a $159K/yr Amazon United States market (297K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun. Verdict: Worth a look — 55/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **rubber door mats market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$182K–$228K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#364**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **89%**
- **Out of stock**
- **5.7%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
**Brands**
**22 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**54%**
Top 20: 98%
**Top-5 click share**
**40%**
Top 20: 79%
**Open market**
**40%**
- DII22% - Smiry10% - Calloway Mills9% - GORILLA GRIP7% - DEXI7% - Color&Geometry6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +21.4% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/rubber-door-mats/trend)
## **Top rubber door mats search terms**
- **rubber door mats**64K/yr+10.0%1.5% conv. - **rubber door mats outdoor**41K/yr+31.0%1.6% conv. - **outdoor door mats that drain water**20K/yr+55.3%1.0% conv. - **rubber doormat**21K/yr+20.8%1.6% conv. - **outdoor rubber mats with drainage**18K/yr+52.9%1.2% conv. - **rubber welcome mat outdoor**16K/yr+14.2%1.7% conv. - **outdoor drainage mat**11K/yr+124.9%0.6% conv. - **rubber welcome mat**15K/yr+43.8%1.7% conv. - **outdoor rubber door mat**19K/yr-25.4%1.6% conv. - **rubber front door mat**11K/yr+10.2%1.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/rubber-door-mats/search-terms)
## **Top rubber door mats products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$8K10%$16K15%$24K20%$32K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DII Rubber Doormats Collection All Weather 18x30 Lattice**DII**$17.39**4.7★9,244 rev](https://www.amazon.com/dp/B01JA8HEX8) [2**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**4.6★552 rev](https://www.amazon.com/dp/B0FMDSCRS1) [3**BEHERO Front Door Mat Outside Entrance 36 x 17 Heavy Duty Rubber Outdoor Mats Enlarged for Entryway Welcome Matt Outdoor Dirt Trapping Waterproof**BEHERO**$25.83**4.4★127 rev](https://www.amazon.com/dp/B0F23GKNS2) [4**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean 29x17 Gray Diamond**GORILLA GRIP**$16.75**4.4★39,377 rev](https://www.amazon.com/dp/B072K1G53F) [5**DEXI Front Door Mat Outside Entrance Rubber 19x30 Welcome Floor Doormat Heavy Duty Non Slip Dirt Trapper Waterproof Exterior Entry Mats All Weather for Patio Entryway Drainage Black**DEXI**$34.07**4.5★1,057 rev](https://www.amazon.com/dp/B0CWRNHBH8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)**RESARE**$21.92**74 rev7mo ago](https://www.amazon.com/dp/B0G4Q3TVBC) [**Smiry Front Door Mat Outside Entrance Heavy Duty Natural Rubber Doormat Non Slip Trap Dirt and Moisture Easy Clean Low Profile Welcome Floor Mats for Indoor Outdoor Entry 29.5x17 Inch Black**Smiry**$9.49**552 rev7mo ago](https://www.amazon.com/dp/B0FMDSCRS1) [**QiCaiJia Front Door Mat 20x31 Drainage Heavy Duty Dirt Trapping Non-Slip Doormats Outdoor Rubber Floor Mats Restaurant Commercial Kitchen Industral Pool Entrance Bar Wet Area Grey**QiCaiJia**$24.78**121 rev11mo ago](https://www.amazon.com/dp/B0FM2FR9R1) [**BEHERO Front Door Mat Outside Entrance 36 x 17 Heavy Duty Rubber Outdoor Mats Enlarged for Entryway Welcome Matt Outdoor Dirt Trapping Waterproof**BEHERO**$25.83**127 rev1y ago](https://www.amazon.com/dp/B0F23GKNS2) [**DEXI Front Door Mat Outside Entrance 24x36 Heavy Duty Non-Slip Rubber Entry Mats Dirt Trapping Waterproof Low-Profile Welcome Doormat for Entryway Black**DEXI**$45.20**172 rev1y ago](https://www.amazon.com/dp/B0FCY2CWLM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**RESARE Front Door-Mat Outside Entrance 17x30 Rubber Doormat Non Slip Waterproof All Weather Welcome Matt-Outdoor Dirt Trapper Mud Mat Heavy Duty Door-Mats for Garage Entryway (Black)**RESARE**$21.92**4.3★**▲ 169%**](https://www.amazon.com/dp/B0G4Q3TVBC) [**QiCaiJia Front Door Mat 20x31 Drainage Heavy Duty Dirt Trapping Non-Slip Doormats Outdoor Rubber Floor Mats Restaurant Commercial Kitchen Industral Pool Entrance Bar Wet Area Grey**QiCaiJia**$24.78**3.7★**▲ 95%**](https://www.amazon.com/dp/B0FM2FR9R1) [**DEXI Front Door Mat Outside Entrance 24x36 Heavy Duty Non-Slip Rubber Entry Mats Dirt Trapping Waterproof Low-Profile Welcome Doormat for Entryway Black**DEXI**$45.20**4.3★**▲ 89%**](https://www.amazon.com/dp/B0FCY2CWLM) [**DII Rubber Doormats Collection All Weather 18x30 Scroll**DII**$16.23**4.7★**▲ 69%**](https://www.amazon.com/dp/B01JA8HEBK) [**FRAMICS Front Door Mat Outside Entrance Heavy Duty Rubber Door Mats Outdoor Welcome Mat Waterproof Doormat Non Slip for Entryway Doormats Dirt Trapper Indoor Mats All Seasons 17 x 30 Inches Black**FRAMICS**$20.75**4.2★**▲ 69%**](https://www.amazon.com/dp/B0F9DZ1PLV)
**~~View all trending →~~**
## **What buyers say about rubber door mats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Good quality mat”*
**Advertised Vs Actual Product**10%
*“As pictured”*
**Value For Money**8%
*“Great Value”*
**Ease Of Cleaning**8%
*“Easy to blow clean with my blower”*
**Size-Overall**7%
*“Its a great size unique”*
**Durability**6%
*“Very durable”*
**Strength**4%
*“Sturdy, stays in place”*
**Design-Overall**4%
*“Its pattern is nice”*
**Material Quality**3%
*“Good material”*
**Weather Proof**2%
*“Great for this type of weather”*
### **What buyers complain about **
**Size-Overall**31%
*“It's small”*
**Thickness**8%
*“Not as thick as I would of liked”*
**Quality-Overall**7%
*“Quality is a little cheap and very small”*
**Flatness**7%
*“wont stay flat”*
**Water Resistance**4%
*“Not good for wet days”*
**Durability**3%
*“it started falling apart”*
**Advertised Vs Actual Product**3%
*“Looks can be deceiving”*
**Value For Money**3%
*“a little pricey for what they are”*
**Smell**3%
*“Strong rubber smell”*
**Strength**2%
*“Cheap and flimsy”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**5%
**Quality-Overall**4%
**Material Quality**4%
**Thin**4%
**Thickness**3%
**Flatness**2%
**Smell**2%
**Color**2%
**Functionality-Overall**2%
## **Common questions**
- **Is rubber door mats profitable to sell on Amazon United States?**
- The niche generates $159K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +21.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the rubber door mats niche?**
- 22 brands and 34 sellers compete. The top 5 products take 40% of clicks and top 5 brands hold 54% of demand.
- **What do buyers complain about in rubber door mats?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 2.6%.
- **When does demand for rubber door mats peak?**
- Demand peaks in Jun; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the rubber door mats niche?**
- Listings span $7.87–$47.33; the average listing price is $22.78 (sweet spot $15–$100). The average incumbent carries 3,364 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)