---
title: "Rooting Hormone for Cuttings — $1.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/rooting-hormone-for-cuttings"
last_updated: "2026-08-11T00:59:37.282Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.4M/yr market · 1.1M searches/yr · $14.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.4M/yr market · 1.1M searches/yr · $14.49 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Rooting Hormone for Cuttings — $1.4M/yr Amazon US Niche (2026) - Flapen"
---

# **rooting hormone for cuttings**

**Launch it**

A $1.4M/yr market growing +69.5% this quarter with returns at 0.4% — clears our launch bar.

Market size 84Growth 79Conversion 82Competition 11Returns 98Price range 48Avg price 71Brand share 21Review moat 23Quality gap 52

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Market size**

**Great****$1.4M**

$1.4M/yr · 1.1M searches

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+69.5%**

90-day search growth — must beat 0% to launch

**Avg price**

**Good****$14.49**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$6.60–$22.90**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,525**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****92%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, rooting hormone for cuttings is a $1.4M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–May–Jun. Verdict: Launch it — 58/100.

Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **rooting hormone for cuttings market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**125K–150K**</dd><dd>avg 10,000–12,500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$1.8M–$2.2M**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**8.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#208**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**70%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**69 months**</dd>

<dt>**Avg seller age**</dt><dd>**149 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▲rising

**Sellers**

**66**

**Top-5 brand share**

**92%**

Top 20: 100%

**Top-5 click share**

**86%**

Top 20: 100%

**Open market**

**5%**

- Bonide43% - Garden Safe29% - Hormex10% - Clonex6% - Gardentech4% - Southside Plants3% - Open — no brand owns it (2 brands, 5%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +69.5% search growth over the last 90 days.

35K25KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.7×

[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/rooting-hormone-for-cuttings/trend)

## **Top rooting hormone for cuttings search terms**

- **rooting hormone for cuttings**435K/yr+69.9%12.8% conv. - **rooting hormone**195K/yr+76.0%10.7% conv. - **rooting powder**85K/yr+105.9%13.5% conv. - **root hormone**41K/yr+147.5%9.3% conv. - **rooting powder for plant cuttings**52K/yr+45.0%15.0% conv. - **root hormone for cuttings**41K/yr+44.7%13.5% conv. - **rooting hormone powder**23K/yr+57.4%12.2% conv. - **plant rooting hormone for cuttings**24K/yr+40.7%12.5% conv. - **root powder for plants**19K/yr+53.9%12.2% conv. - **take root**17K/yr+46.5%11.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/rooting-hormone-for-cuttings/search-terms)

## **Top rooting hormone for cuttings products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$203K30%$406K45%$609K60%$812K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development](https://m.media-amazon.com/images/I/51aFtt4SgbS.jpg)**Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development**Bonide**$6.60**4.4★15,416 rev](https://www.amazon.com/dp/B000BX1HGC) [2![Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack](https://m.media-amazon.com/images/I/51i4ktmAzML.jpg)**Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack**Garden Safe**$10.77**4.5★4,660 rev](https://www.amazon.com/dp/B09WZHXNQ2) [3![Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation](https://m.media-amazon.com/images/I/41DC+XBPvnL.jpg)**Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation**Hormex**$21.95**4.4★8,307 rev](https://www.amazon.com/dp/B01LZO27DQ) [4![Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml](https://m.media-amazon.com/images/I/41kfNlwV+vL.jpg)**Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml**Clonex**$17.94**4.6★21,668 rev](https://www.amazon.com/dp/B004Q3NN4W) [5![RootBoost Rooting Hormone 2 Ounces](https://m.media-amazon.com/images/I/41mHkfHZY-L.jpg)**RootBoost Rooting Hormone 2 Ounces**Gardentech**$7.99**4.3★7,147 rev](https://www.amazon.com/dp/B0068IS16S)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Root Drops - Liquid Rooting Hormone for Cuttings | Fast Propagation Drops Stronger Roots Less Shock | Works in Water Soil Leca Moss| For all Indoor Houseplants like Pothos Monstera Philodendron](https://m.media-amazon.com/images/I/51pvM4O+9nL.jpg)**Root Drops - Liquid Rooting Hormone for Cuttings | Fast Propagation Drops Stronger Roots Less Shock | Works in Water Soil Leca Moss| For all Indoor Houseplants like Pothos Monstera Philodendron**Southside Plants**$22.85**753 rev1y ago](https://www.amazon.com/dp/B0DZK59Q6H) [![Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack](https://m.media-amazon.com/images/I/51i4ktmAzML.jpg)**Garden Safe Brand TakeRoot Rooting Hormone 2 Count Powder Helps Grow New Plants from Cuttings Including Most Home Garden and Greenhouse Varieties 2 Pack**Garden Safe**$10.77**4,660 rev4y ago](https://www.amazon.com/dp/B09WZHXNQ2) [![Houseplant Prop Drops Rooting Hormone for Cuttings & Propagation Promoter | Root Growth Hormone & Root Stimulator | Supports Faster Root Development in Water & Soil Propagation | 8 oz](https://m.media-amazon.com/images/I/518cz56s9HL.jpg)**Houseplant Prop Drops Rooting Hormone for Cuttings & Propagation Promoter | Root Growth Hormone & Root Stimulator | Supports Faster Root Development in Water & Soil Propagation | 8 oz**HOUSEPLANT RESOURCE CENTER**$22.90**1,391 rev6y ago](https://www.amazon.com/dp/B086BWXL1G) [![Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation](https://m.media-amazon.com/images/I/41DC+XBPvnL.jpg)**Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation**Hormex**$21.95**8,307 rev8y ago](https://www.amazon.com/dp/B01LZO27DQ) [![Doff Hormone Rooting Powder Plant and Cuttings 75g Dibber Pack Rootings Power](https://m.media-amazon.com/images/I/51d+38EHDhL.jpg)**Doff Hormone Rooting Powder Plant and Cuttings 75g Dibber Pack Rootings Power**Doff**$8.37**16,566 rev13y ago](https://www.amazon.com/dp/B000TAN7JC)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development](https://m.media-amazon.com/images/I/51aFtt4SgbS.jpg)**Bonide Bontone II Rooting Powder 1.25 oz Ready-to-Use Dust for Houseplants and Transplants Speeds Root Development**Bonide**$6.60**4.4★**▲ 15%**](https://www.amazon.com/dp/B000BX1HGC) [![Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation](https://m.media-amazon.com/images/I/41DC+XBPvnL.jpg)**Hormex Rooting Powder #16 (1.60% IBA) for Difficult Hardwood Plants & Trees - Maximum Strength Root Powder Root Stimulator for Plants Rooting Hormone for Cuttings Cloning & Propagation**Hormex**$21.95**4.4★**▲ 13%**](https://www.amazon.com/dp/B01LZO27DQ) [![Doff Hormone Rooting Powder Plant and Cuttings 75g Dibber Pack Rootings Power](https://m.media-amazon.com/images/I/51d+38EHDhL.jpg)**Doff Hormone Rooting Powder Plant and Cuttings 75g Dibber Pack Rootings Power**Doff**$8.37**4.3★**▲ 12%**](https://www.amazon.com/dp/B000TAN7JC) [![Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml](https://m.media-amazon.com/images/I/41kfNlwV+vL.jpg)**Clonex Rooting Gel - High-Performance Rooting Compound for Plant Cuttings Contains IBA Promotes Root Initiation & Development - 100ml**Clonex**$17.94**4.6★**— 2%**](https://www.amazon.com/dp/B004Q3NN4W) [![Bontone Rooting Powder 1.25-oz.](https://m.media-amazon.com/images/I/31dPJ091Z-L.jpg)**Bontone Rooting Powder 1.25-oz.**Bonide**$7.94**4.5★**— 0%**](https://www.amazon.com/dp/B00H1ZZMI2)

**~~View all trending →~~**

## **What buyers say about rooting hormone for cuttings**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Plant Growth**41%

*“Amazing growth”*

**Advertised Vs Actual Product**14%

*“exactly as advertised”*

**Value For Money**11%

*“worth every penny”*

**Quality-Overall**9%

*“Good quality food”*

**Cutting/Trimming**7%

*“If you take a cutting use this works great”*

**Ease Of Use**6%

*“Easy to use”*

**Size-Overall**3%

*“bottle size is great as well it doesnt take much”*

**Instructions/User Manual/Troubleshooting**2%

*“Clear directions made it easy to use”*

**Strength**1%

*“effectiveness”*

**Durability**1%

*“they last a while”*

### **What buyers complain about **

**Functionality-Overall**28%

*“doesn't seem to work good”*

**Plant Growth**23%

*“Zero growth”*

**Size-Overall**5%

*“The bottle seems small”*

**Value For Money**5%

*“Waste of money”*

**Cutting/Trimming**3%

*“killed every cutting that I had”*

**Leak-Proof**3%

*“Product leaks out if it on its side for a moment too long”*

**Quality-Overall**3%

*“No quality control”*

**Smell**3%

*“it doesnt smell like its sealed”*

**Instructions/User Manual/Troubleshooting**2%

*“Had I been able to read instructions for actually using this product. which are not supplied in the webpage description of the product.”*

**Ease Of Use**2%

*“won't use it that quickly”*

### **Top return reasons **

**Functionality-Overall**30%

**Advertised Vs Actual Product**13%

**Leak-Proof**13%

**Value For Money**12%

**Plant Growth**8%

**Size-Overall**4%

**Product Condition**4%

**Defective Material/Parts**3%

**Cutting/Trimming**2%

**Color**2%

## **Common questions**

<dl>

<dt>**Is rooting hormone for cuttings profitable to sell on Amazon United States?**</dt><dd>The niche generates $1.4M/yr across 10 tracked products. 90-day search growth is +69.5%. Flapen's verdict: Launch it (58/100).</dd>

<dt>**How competitive is the rooting hormone for cuttings niche?**</dt><dd>8 brands and 66 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 92% of demand.</dd>

<dt>**What do buyers complain about in rooting hormone for cuttings?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Plant Growth, Size-Overall. The return rate is 0.4%.</dd>

<dt>**When does demand for rooting hormone for cuttings peak?**</dt><dd>Demand peaks in Apr–May–Jun; the busiest month runs 3.7× the quietest.</dd>

<dt>**What does it cost to enter the rooting hormone for cuttings niche?**</dt><dd>Listings span $6.60–$22.90; the average listing price is $14.49 (sweet spot $15–$100). The average incumbent carries 8,525 reviews — the moat a new listing must climb.</dd>

</dl>

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