---
title: "Roach Motel — $487K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/roach-motel"
last_updated: "2026-08-10T14:03:36.321Z"
locale: en
meta:
description: "Niche score 59/100 · $487K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $487K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Roach Motel — $487K/yr Amazon US Niche (2026) - Flapen"
---
# **roach motel**
**Worth a look**
Shows searches that convert (19.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 59Growth 79Conversion 100Competition 19Returns 98Price range 62Avg price 55Brand share 27Review moat 20Quality gap 65
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Great****+69.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$5.30–$30.53**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$487K**
$487K/yr · 198K searches
**Avg price**
**Good****$12.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****13,920.91**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, roach motel is a $487K/yr Amazon United States market (198K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **roach motel market data**
- **Units sold / yr**
- **50K–60K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$629K–$754K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#102**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**81**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- United Industries42% - Combat21% - Black Flag16% - Raid6% - HOY HOY5% - TRAP A PEST5% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +69.1% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/roach-motel/trend)
## **Top roach motel search terms**
- **roach motel**102K/yr+74.5%19.0% conv. - **roach motels for inside home**32K/yr+62.4%19.2% conv. - **roach motels**17K/yr+52.0%16.2% conv. - **roach hotel**12K/yr+91.6%17.0% conv. - **roach hotels**7K/yr+70.4%17.0% conv. - **black flag roach motel**6K/yr+147.9%17.9% conv. - **roach motels for inside home 12 pk**9K/yr-11.8%18.8% conv. - **roach motel traps**5K/yr+126.0%17.4% conv. - **roach hotel traps**3K/yr+128.2%17.8% conv. - **roach hotels indoor**5K/yr+0.0%21.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/roach-motel/search-terms)
## **Top roach motel products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$73K30%$146K45%$219K60%$292K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Flag Roach Motel Traps 2-Count 1-Pack**United Industries**$5.30**4.4★15,798 rev](https://www.amazon.com/dp/B00AA8X13A) [2**Roach Motel Traps 2 Count Contains No Pesticides Hides Dead Bugs 12 Pack**Black Flag**$30.53**4.4★15,798 rev](https://www.amazon.com/dp/B00EORPAR8) [3**Combat Max 12 Month Roach Killing Bait Small Roach Bait Station 18 Count Child-Resistant Fast-Acting Fipronil Cockroach Killer & Nest Destroyer No Vapor Fumes or Odor Mess-Free**Combat**$11.28**4.3★44,282 rev](https://www.amazon.com/dp/B000KL1LDE) [4**Combat Max Large Roach Killing Bait 8 count (Pack of 1)**Combat**$7.90**4.4★6,039 rev](https://www.amazon.com/dp/B001ACMBJK) [5**Raid Double Control Large Roach Baits 8 CT (1)**Raid**$7.34**4.4★2,118 rev](https://www.amazon.com/dp/B003YOVGCK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roach Traps Indoor Sticky Glue Traps for Roaches Cockroach Trap Indoor Home Roach Motels Trap (10 Traps)**Bug Parking**$9.92**116 rev8mo ago](https://www.amazon.com/dp/B0G3P9FJF9) [**20 Pack Roach Traps Cockroach Traps Indoor Home Glue Roach Traps Child & Pets Safe(Upgrade Recipe)**USKICH**$9.87**3,580 rev2y ago](https://www.amazon.com/dp/B0CXSF6NKQ) [**Roach Traps Indoor Sticky (18 Pack) - Glue Traps for Roaches Bug Traps with Roach Bait Traps - Long Lasting Non-Toxic Children and Pet Friendly - Trap a Pest**TRAP A PEST**$9.91**5,422 rev3y ago](https://www.amazon.com/dp/B0BBRDPFF4) [![HOY HOY Trap A Roach - 10 Traps [2 Pack] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan](https://m.media-amazon.com/images/I/51GiPkcLEHL.jpg)**HOY HOY Trap A Roach - 10 Traps \[2 Pack\] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan**HOY HOY**$14.64**8,012 rev5y ago](https://www.amazon.com/dp/B096CFRMZT) [**Black Flag Roach Motel Traps 2-Count 1-Pack**United Industries**$5.30**15,798 rev8y ago](https://www.amazon.com/dp/B00AA8X13A)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Roach Traps Indoor Sticky Glue Traps for Roaches Cockroach Trap Indoor Home Roach Motels Trap (10 Traps)**Bug Parking**$9.92**4.3★**▲ 151%**](https://www.amazon.com/dp/B0G3P9FJF9) [**Combat Max Large Roach Killing Bait 8 count (Pack of 1)**Combat**$7.90**4.4★**▲ 73%**](https://www.amazon.com/dp/B001ACMBJK) [**Raid Double Control Large Roach Baits 8 CT (1)**Raid**$7.34**4.4★**▲ 55%**](https://www.amazon.com/dp/B003YOVGCK) [![HOY HOY Trap A Roach - 10 Traps [2 Pack] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan](https://m.media-amazon.com/images/I/51GiPkcLEHL.jpg)**HOY HOY Trap A Roach - 10 Traps \[2 Pack\] Baited Glue Traps Great for Home with Kids & Pets Indoor Sticky Pest Control Trap Roach Killer Made in Japan**HOY HOY**$14.64**4.5★**▲ 11%**](https://www.amazon.com/dp/B096CFRMZT) [**Roach Motel Traps 2 Count Contains No Pesticides Hides Dead Bugs 12 Pack**Black Flag**$30.53**4.4★**— 1%**](https://www.amazon.com/dp/B00EORPAR8)
**~~View all trending →~~**
## **What buyers say about roach motel**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**36%
*“Gets rid of roaches QUICKLY”*
**Quality-Overall**11%
*“Very effective product”*
**Value For Money**10%
*“Very affordable”*
**Ease Of Use**6%
*“Easy to place”*
**Advertised Vs Actual Product**6%
*“Just as expected”*
**Efficiency**5%
*“Effective”*
**Assembly/Installation**3%
*“Easy to assemble”*
**Functionality-Overall**2%
*“Traps them all. Amazing! Does the job”*
**Adhesion/Stickiness**2%
*“The adhesive is strong”*
**Smell**2%
*“appreciate that theres no chemical smell”*
### **What buyers complain about **
**Pest/Insect Control**33%
*“These do not catch anything”*
**Functionality-Overall**24%
*“This barely works”*
**Adhesion/Stickiness**6%
*“It will not stick at all”*
**Value For Money**6%
*“Waste of money”*
**Assembly/Installation**4%
*“Hard to assemble”*
**Ease Of Use**3%
*“Hard to understand”*
**Size-Overall**2%
*“they are small”*
**Smell**2%
*“smell is unhealthy”*
**Durability**2%
*“Very easy to break when putting togethet”*
**Quality-Overall**2%
*“The bait isn't good”*
### **Top return reasons **
**Size-Overall**26%
**Functionality-Overall**26%
**Pest/Insect Control**12%
**Advertised Vs Actual Product**9%
**Value For Money**9%
**Adhesion/Stickiness**6%
**Assembly/Installation**3%
**Smell**2%
**Defective Material/Parts**2%
**Product Condition**1%
## **Common questions**
- **Is roach motel profitable to sell on Amazon United States?**
- The niche generates $487K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +69.1%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the roach motel niche?**
- 8 brands and 81 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in roach motel?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Adhesion/Stickiness. The return rate is 0.4%.
- **When does demand for roach motel peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the roach motel niche?**
- Listings span $5.30–$30.53; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 13,921 reviews — the moat a new listing must climb.
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