---
title: "Retractable Side Awning — $85K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/retractable-side-awning"
last_updated: "2026-08-06T03:17:28.037Z"
locale: en
meta:
description: "Niche score 52/100 · $85K/yr market · 318K searches/yr · $111.82 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $85K/yr market · 318K searches/yr · $111.82 avg price. Weak search conversion (0.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Retractable Side Awning — $85K/yr Amazon US Niche (2026) - Flapen"
---
# **retractable side awning**
**Worth a look**
Shows a thin review moat (365 avg reviews), but weak search conversion (0.2%) keeps it on the watch list.
Market size 21Growth 74Conversion 3Competition 77Returns 25Price range 32Avg price 71Brand share 63Review moat 82Quality gap 75
**Review moat**
**Great****365.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+58.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$111.82**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$28.15–$253.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$85K**
$85K/yr · 318K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, retractable side awning is a $85K/yr Amazon United States market (318K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **retractable side awning market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$168K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#113**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **87%**
- **Out of stock**
- **14.0%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**67%**
Top 20: 96%
**Top-5 click share**
**38%**
Top 20: 77%
**Open market**
**26%**
- VEVOR29% - Villanex11% - HOMEDEMO10% - Yaheetech9% - LIFERUN8% - MCombo6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.7% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/retractable-side-awning/trend)
## **Top retractable side awning search terms**
- **retractable privacy screen outdoor**60K/yr+67.9%0.3% conv. - **retractable side awning**58K/yr+58.8%0.5% conv. - **retractable screen**47K/yr+24.4%0.1% conv. - **retractable privacy screen**33K/yr+62.6%0.3% conv. - **retractable side awning privacy screen**18K/yr+52.5%0.4% conv. - **side awning**16K/yr+62.3%0.4% conv. - **retractable privacy fence**13K/yr+49.1%0.2% conv. - **retractable privacy screen for patio**7K/yr+103.0%0.3% conv. - **manual retractable patio screens**7K/yr+144.2%0.0% conv. - **retractable outdoor privacy screen**4K/yr+182.6%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/retractable-side-awning/search-terms)
## **Top retractable side awning products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3K6%$5K9%$8K12%$10K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**175 x 72.5 Retractable Side Awning Waterproof & UV-Resistant Folding Privacy Screen Room Divider Roll Up BalconyGray**Villanex**$113.08**3.9★31 rev](https://www.amazon.com/dp/B0FRZ9TN28) [2**VEVOR Retractable Side Awning 71x 138 Outdoor Privacy Screen 180g Polyester Water-Proof Retractable Patio Screen UV 30+ Room Divider Wind Screen for Patio Backyard Balcony Gray**VEVOR**$82.84**4.3★249 rev](https://www.amazon.com/dp/B0CTYCQ39K) [3**HOMEDEMO 146 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens**HOMEDEMO**$135.81**4.5★248 rev](https://www.amazon.com/dp/B0GMPK87ZF) [4**LIFERUN 118 x 71 Side Awning Retractable Side Awning Patio Retractable Side Screen UV Resistant Waterproof Patio Privacy Screen for Garden Balcony Courtyard(Dark Grey)**LIFERUN**$93.19**4.5★442 rev](https://www.amazon.com/dp/B0CZ73B51F) [5**Yaheetech 236 x 71in Double Side Awning Patio Retractable Side Screen Awning Privacy Divider Screen w/ 220g/m Polyester Waterproof & UV-Resistant for Courtyard Roof Terrace - Dark Gray**Yaheetech**$130.36**4.3★367 rev](https://www.amazon.com/dp/B09V51BBXN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VEVOR Retractable Side Awning 73 x 165 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray**VEVOR**$91.83**249 rev4mo ago](https://www.amazon.com/dp/B0GTV23PWC) [**VEVOR Retractable Side Awning 71 x 118 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Black**VEVOR**$85.48**249 rev4mo ago](https://www.amazon.com/dp/B0GTV2GL76) [**VEVOR Retractable Side Awning 71 x 236 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray**VEVOR**$125.42**249 rev4mo ago](https://www.amazon.com/dp/B0GTV44H2F) [**HOMEDEMO 146 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens**HOMEDEMO**$135.81**248 rev5mo ago](https://www.amazon.com/dp/B0GMPK87ZF) [**HOMEDEMO 126 x 71 Retractable Side Awning with Privacy Screen Protection Carbon Gray Waterproof & UV-Resistant Outdoor Side Pull Shade for Patios Balconies and Gardens**HOMEDEMO**$114.73**248 rev5mo ago](https://www.amazon.com/dp/B0GMPN8659)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VEVOR Retractable Side Awning 71 x 236 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray**VEVOR**$125.42**4.3★**▲ 86%**](https://www.amazon.com/dp/B0GTV44H2F) [**VEVOR Retractable Side Awning 73 x 165 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Gray**VEVOR**$91.83**4.3★**▲ 73%**](https://www.amazon.com/dp/B0GTV23PWC) [**VEVOR Retractable Side Awning 71 x 118 Patio Retractable Side Screen with 180 g/m Polyester Fabric Waterproof Sunshade Outdoor Privacy Screen Room Divider for Garden Balcony Pools Deck Black**VEVOR**$85.48**4.3★**▲ 73%**](https://www.amazon.com/dp/B0GTV2GL76) [**Yaheetech 118 x 71in Side Awning Iron Patio Retractable Side Screen Awning Sun Shade Privacy Divider Screen w/ 220g/m Polyester Waterproof & UV-Resistant for Courtyard Balcony - Dark Gray**Yaheetech**$81.84**4.3★**▲ 65%**](https://www.amazon.com/dp/B09V4MWB8N) [**AOSKY Retractable Privacy Screen Outdoor Roller Shades Cordless Patio Roll Up Blinds with Spliced Pole Design for Porch UV Blocking for Deck Balcony Backyard (72x96 Inch Mocha)**AOSKY**$74.23**4.3★**▲ 63%**](https://www.amazon.com/dp/B0G6Y6N8JG)
**~~View all trending →~~**
## **What buyers say about retractable side awning**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**21%
*“Easy Install”*
**Quality-Overall**13%
*“Excellent by excellent quality would definitely buy again easy installation”*
**Ease Of Use**7%
*“Easy to use”*
**Strength**7%
*“It's well built”*
**Value For Money**6%
*“Worth buying”*
**Size-Overall**5%
*“Fits perfectly”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Durability**4%
*“Durable”*
**Locking Mechanism**3%
*“the lock keeps it secure”*
**Material Quality**2%
*“The material is very good for shading”*
### **What buyers complain about **
**Assembly/Installation**10%
*“Set up is difficult”*
**Strength**8%
*“not very sturdy”*
**Quality-Overall**8%
*“Not Good Quality”*
**Magnetic Strength/Adsorption**7%
*“whereas the plastic weights in the magnets end up falling out”*
**Durability**5%
*“Dont last at all”*
**Advertised Vs Actual Product**4%
*“The images and description do not match what we received”*
**Material Quality**4%
*“cheap materials”*
**Ease Of Use**4%
*“its so hard to close it”*
**Instructions/User Manual/Troubleshooting**4%
*“The instructions were poorly written”*
**Mounting**3%
*“looks like the bracket on the end of the pole was mounted in an awkward position”*
### **Top return reasons **
**Size-Overall**35%
**Advertised Vs Actual Product**9%
**Assembly/Installation**8%
**Mounting**6%
**Defective Material/Parts**5%
**Functionality-Overall**5%
**Width**4%
**Compatibility-Overall**3%
**Color**3%
**Quality-Overall**3%
## **Common questions**
- **Is retractable side awning profitable to sell on Amazon United States?**
- The niche generates $85K/yr across 47 tracked products. 13 of 20 products launched in the last 360 days are still selling. 90-day search growth is +58.7%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the retractable side awning niche?**
- 27 brands and 39 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in retractable side awning?**
- Top complaints mined from reviews: Assembly/Installation, Strength, Quality-Overall. The return rate is 5.1% — above our launch gate.
- **When does demand for retractable side awning peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the retractable side awning niche?**
- Listings span $28.15–$253.23; the average listing price is $111.82 (sweet spot $15–$100). The average incumbent carries 365 reviews — the moat a new listing must climb.
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