---
title: "Red Door Mat — $43K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/red-door-mat"
last_updated: "2026-08-10T15:10:46.222Z"
locale: en
meta:
description: "Niche score 56/100 · $43K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $43K/yr market · 97K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Red Door Mat — $43K/yr Amazon US Niche (2026) - Flapen"
---
# **red door mat**
**Worth a look**
Shows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 11Growth 59Conversion 23Competition 89Returns 44Price range 86Avg price 95Brand share 96Review moat 31Quality gap 53
**Brand share**
**Incredible****35%**
top-5 brand share — no brand owns this niche
**Avg price**
**Incredible****$23.83**
avg listing price — sweet spot $15–$100
**Competition**
**Great****26%**
top-5 click share — an open shelf
**Price range**
**Great****$8.92–$65.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+34.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,408.19**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$43K**
$43K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, red door mat is a $43K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 35% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **red door mat market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$48K–$60K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#1,467**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **22.5%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (26% combined) — an open shelf where new products get seen.
**Brands**
**49 **▲rising
**Sellers**
**67**
**Top-5 brand share**
**35%**
Top 20: 79%
**Top-5 click share**
**26%**
Top 20: 59%
**Open market**
**60%**
- Duraaamo8% - Yimobra7% - PIXFAIRY7% - OLANLY7% - GENIMO6% - Moucuny5%
## **Demand**
Weekly Amazon search volume, last 28 weeks — +34.3% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/red-door-mat/trend)
## **Top red door mat search terms**
- **red door mat**31K/yr-14.1%1.4% conv. - **red and white outdoor rug**14K/yr+312.5%1.1% conv. - **red outdoor mat**11K/yr+33.8%1.7% conv. - **outdoor red rug**7K/yr+92.2%0.5% conv. - **red door mat outdoor**10K/yr-2.1%1.9% conv. - **red front door mat**8K/yr+24.4%1.4% conv. - **red outdoor carpet**5K/yr+64.5%0.7% conv. - **red doormat**8K/yr-17.7%1.9% conv. - **red and black outdoor rug**4K/yr+81.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/red-door-mat/search-terms)
## **Top red door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$8574%$2K6%$3K8%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Christmas Red and White Plaid Rug 27.5 x 43 Inches Hand-Woven Indoor/Outdoor Layered Cotton Blend Buffalo Plaid Rug Washable Front Door Mat Perfect for Porch Living Room Entryway**PIXFAIRY**$19.19**4.8★716 rev](https://www.amazon.com/dp/B0DDG3FGTR) [2**Duraaamo Red and White Striped Rug 2 x 3 Summer Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Christmas Outdoor Farmhouse Entryway Bedroom Decor**Duraaamo**$22.85**4.2★183 rev](https://www.amazon.com/dp/B0DYNZXSH4) [3**Moucuny Red and White Striped Outdoor Rug Strawberry Season 2 x 3 Rug Front Porch Door Mat Welcome Layering Rustic Washable Doormat for Strawberry Themed Party Entryway Farmhouse Decor**Moucuny**$23.72**4.5★122 rev](https://www.amazon.com/dp/B0FJRV6N44) [4**OLANLY Front Door Mat Indoor Outdoor Entrance Waterproof Heavy Duty Doormat Fade Resistant Low Profile Easy Clean Patio Porch Welcome Floor Mats for Entry 29.5x17 Wine Red**OLANLY**$14.22**4.4★3,012 rev](https://www.amazon.com/dp/B0DBCMYVMK) [5**GORILLA GRIP 100% Waterproof All-Season WeatherMAX Doormat US Designed Natural Rubber Stain and Fade Resistant Low Profile Indoor Outdoor Door Mats Easy Clean Patio Mat 29x17 Red Vintage Wine**GORILLA GRIP**$22.72**4.4★39,377 rev](https://www.amazon.com/dp/B081VPTB8S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YDKGL 2x3 ft Indoor Door Mat Entryway Rug Non Slip Boho Woven Washable Small Area Rugs Runner Front Entry Rug Entrance Doormat for Hall Porch Bathroom Kitchen Bedroom Easy Clean Red 24x36**YDKGL**$22.65**429 rev6mo ago](https://www.amazon.com/dp/B0G3PJGHD4) [**SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio**SofterCharm**$18.08**247 rev10mo ago](https://www.amazon.com/dp/B0FGJFVDNC) [**Moucuny Red and White Striped Outdoor Rug Strawberry Season 2 x 3 Rug Front Porch Door Mat Welcome Layering Rustic Washable Doormat for Strawberry Themed Party Entryway Farmhouse Decor**Moucuny**$23.72**122 rev11mo ago](https://www.amazon.com/dp/B0FJRV6N44) [**GENIMO Christmas Outdoor Rug for Patio Clearance 6x9 Reversible Plastic Straw Rugs Lightweight Waterproof RV Camping Mat for Camper Balcony Deck Backyard Picnic Red Grey**GENIMO**$41.91**7,576 rev12mo ago](https://www.amazon.com/dp/B0FJ264PMY) [**Duraaamo Red and White Striped Rug 2 x 3 Christmas in July Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Summer Christmas Outdoor Farmhouse Entryway Decor**Duraaamo**$21.85**183 rev1y ago](https://www.amazon.com/dp/B0F7LKHFZR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SofterCharm Area Rug 24 x 37 Red and White Checkered Rug Plaid Outdoor Rugs Soft Machine Washable Cotton Woven Welcome Mat Area Rugs for Home Decor Bedroom Doormat Balcony Porch Patio**SofterCharm**$18.08**4.6★**▲ 174%**](https://www.amazon.com/dp/B0FGJFVDNC) [**Baccessor Spring Summer Geranium Doormat Outdoor Red Flroal Flower Front Welcome Doormat Door Mat Non-Slip Rubber Backing Entrance Seasonal Outside Indoor Decoration17x29 Inch**Baccessor**$14.61**4.6★**▲ 125%**](https://www.amazon.com/dp/B0DQBCSQQ8) [**Duraaamo Red and White Striped Rug 2 x 3 Summer Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Christmas Outdoor Farmhouse Entryway Bedroom Decor**Duraaamo**$22.85**4.2★**▲ 120%**](https://www.amazon.com/dp/B0DYNZXSH4) [**YDKGL 2x3 ft Indoor Door Mat Entryway Rug Non Slip Boho Woven Washable Small Area Rugs Runner Front Entry Rug Entrance Doormat for Hall Porch Bathroom Kitchen Bedroom Easy Clean Red 24x36**YDKGL**$22.65**4.2★**▲ 114%**](https://www.amazon.com/dp/B0G3PJGHD4) [**Duraaamo Red and White Striped Rug 2 x 3 Christmas in July Area Rug Machine Washable Front Porch Door Mat Welcome Layered Doormat for Summer Christmas Outdoor Farmhouse Entryway Decor**Duraaamo**$21.85**4.2★**▲ 110%**](https://www.amazon.com/dp/B0F7LKHFZR)
**~~View all trending →~~**
## **What buyers say about red door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality”*
**Color**19%
*“Color as shown”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Value For Money**7%
*“Excellent price”*
**Size-Overall**7%
*“Great fit”*
**Ease Of Cleaning**5%
*“It stays in place and dirt well”*
**Durability**5%
*“Thick and durable”*
**Design-Overall**3%
*“Cute design”*
**Suitable For Outdoor**2%
*“It perfect for outdoor dining”*
**Weather Proof**2%
*“Very durable especially in rain, sun, snow”*
### **What buyers complain about **
**Size-Overall**19%
*“Just need to be a bit larger for my front door”*
**Thickness**13%
*“Not very thick”*
**Material Quality**8%
*“Cheap materials”*
**Quality-Overall**8%
*“Not good quality”*
**Color**7%
*“Color is not as expected”*
**Advertised Vs Actual Product**5%
*“The photo is a little deceptive”*
**Value For Money**4%
*“Therefore, in my opinion, it is overpriced”*
**Flatness**3%
*“it couldn't lay flat”*
**Durability**3%
*“Does not hold up”*
**Strength**3%
*“the flimsy kind”*
### **Top return reasons **
**Size-Overall**38%
**Color**16%
**Material Quality**14%
**Quality-Overall**9%
**Advertised Vs Actual Product**6%
**Thin**5%
**Thickness**2%
**Functionality-Overall**1%
**Value For Money**1%
**Strength**1%
## **Common questions**
- **Is red door mat profitable to sell on Amazon United States?**
- The niche generates $43K/yr across 77 tracked products. 7 of 16 products launched in the last 360 days are still selling. 90-day search growth is +34.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the red door mat niche?**
- 49 brands and 67 sellers compete. The top 5 products take 26% of clicks and top 5 brands hold 35% of demand.
- **What do buyers complain about in red door mat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 3.5%.
- **What does it cost to enter the red door mat niche?**
- Listings span $8.92–$65.84; the average listing price is $23.83 (sweet spot $15–$100). The average incumbent carries 3,408 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)