---
title: "Purslane — $47K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/purslane"
last_updated: "2026-08-06T05:53:52.324Z"
locale: en
meta:
description: "Niche score 46/100 · $47K/yr market · 66K searches/yr · $12.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $47K/yr market · 66K searches/yr · $12.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Purslane — $47K/yr Amazon US Niche (2026) - Flapen"
---
# **purslane**
**Skip it**
A small market ($47K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 18Conversion 64Competition 23Returns 100Price range 56Avg price 55Brand share 48Review moat 87Quality gap 68
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****254.23**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.97–$27.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-14.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$47K**
$47K/yr · 66K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, purslane is a $47K/yr Amazon United States market (66K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **purslane market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$50K–$63K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#3,508**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **46%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**12**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**18%**
- Carlyle33% - TKE FARMS & GARDENS15% - AMALTH10% - Swanson9% - BULBORIUM8% - PALPLUS6% - Open — no brand owns it (5 brands, 18%)
## **Demand**
Weekly Amazon search volume, last 30 weeks — -14.2% search growth over the last 90 days.
8K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/purslane/trend)
## **Top purslane search terms**
- **purslane**46K/yr-3.6%4.8% conv. - **purslane supplements**12K/yr-33.6%7.8% conv. - **purslane extract**4K/yr-49.4%2.4% conv. - **purslane organic**4K/yr-52.7%5.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/purslane/search-terms)
## **Top purslane products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$9K30%$14K40%$19K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Carlyle Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement**Carlyle**$10.15**4.6★207 rev](https://www.amazon.com/dp/B0B32VMV97) [2**TKE Farms & Gardens Purslane Seeds for Planting - 1 Gram Packet 2000+ Non-GMO Heirloom Seeds High Germination Edible & Medicinal Heat & Drought-Tolerant Easy-to-Grow Ground Cover Qty 1**TKE FARMS & GARDENS**$6.11**4.4★765 rev](https://www.amazon.com/dp/B09MDXM2YQ) [3**AMALTH Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement**AMALTH**$18.90**4.3★30 rev](https://www.amazon.com/dp/B0CJ7G4Z7Q) [4**1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds**BULBORIUM**$7.94**4.3★70 rev](https://www.amazon.com/dp/B0FPLQZFLR) [5**Swanson Full Spectrum Purslane 400 Milligrams 60 Veg Capsules**Swanson**$12.73**4.3★274 rev](https://www.amazon.com/dp/B07F98FWPZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KVITER 250 Purslane Seeds (Portulaca Oleracea Sativa) - Green Purslane Edible Heat Tolerant Greens Non GMO Heirloom Seed - Herb Seeds in Seed Packets for Containers Gardens Indoors and Outdoors**KVITER**$5.97**1,238 rev3mo ago](https://www.amazon.com/dp/B0GT1PR81X) [**1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds**BULBORIUM**$7.94**70 rev10mo ago](https://www.amazon.com/dp/B0FPLQZFLR) [**300+Red Annual Purslane Seeds for Planting Outdoor-Portulaca Oleracea Succulent Flower Plant Seeds for Garden Home Non-GMO**Carpet Creeping**$6.25**57 rev2y ago](https://www.amazon.com/dp/B0D2HTRNXL) [**Sow Right Seeds - Purslane Seeds for Planting - Non-GMO Heirloom Packet with Instructions to Grow an Outdoor or Indoor Vegetable Garden - Rare Edible & Culinary Variety - Medicinal Benefits & Uses (1)**Sow Right Seeds**$5.12**122 rev2y ago](https://www.amazon.com/dp/B0C2JF3RRQ) [**AMALTH Purslane Capsules | 120 Count | Portulaca Oleracea Extract | Non-GMO Gluten Free Supplement**AMALTH**$18.90**30 rev2y ago](https://www.amazon.com/dp/B0CJ7G4Z7Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KVITER 250 Purslane Seeds (Portulaca Oleracea Sativa) - Green Purslane Edible Heat Tolerant Greens Non GMO Heirloom Seed - Herb Seeds in Seed Packets for Containers Gardens Indoors and Outdoors**KVITER**$5.97**4.2★**▲ 342%**](https://www.amazon.com/dp/B0GT1PR81X) [**1000PCS Golden Purslane Seeds Portulaca Sativa Vegetable Gardening Seeds**BULBORIUM**$7.94**4.3★**▲ 143%**](https://www.amazon.com/dp/B0FPLQZFLR) [**300+Red Annual Purslane Seeds for Planting Outdoor-Portulaca Oleracea Succulent Flower Plant Seeds for Garden Home Non-GMO**Carpet Creeping**$6.25**3.6★**▲ 103%**](https://www.amazon.com/dp/B0D2HTRNXL) [**Organic Natural Pure Purslane (Portulaca oleracea/Machixian) Tea Bag- 50 Tea Bags (Biodegradable PLA Tea Bag Filters)**PALPLUS**$19.74**4.2★**▲ 47%**](https://www.amazon.com/dp/B0BNHZMRR8) [**Organic Natural Pure Korean Purslane Leaf Extract Powder -7.05Once (200gram)**PALPLUS**$27.84**5.0★**▲ 36%**](https://www.amazon.com/dp/B0DK3FSS7T)
**~~View all trending →~~**
## **What buyers say about purslane**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**64%
*“Growing wonderfully well”*
**Advertised Vs Actual Product**12%
*“This product matches the description accurately”*
**Value For Money**7%
*“Great supplement for a great price”*
**Quality-Overall**6%
*“Excellent product and quality and taste”*
**Ease Of Use**5%
*“Purslane is easy to plant”*
**Vitamin**3%
*“Great supplement for a great price”*
**Taste-Overall**2%
*“The taste isn't bad at all”*
**Ingredients-Overall**1%
*“no nonsense in the ingredients”*
### **What buyers complain about **
**Plant Growth**78%
*“Bad seeds”*
**Accuracy-Overall**5%
*“Difficult to rate as far as results go”*
**Color**5%
*“it was not the pretty colorful one”*
**Value For Money**5%
*“This was too expensive to be like this”*
**Storage Capacity**3%
*“Not much seeds in pocket”*
**Advertised Vs Actual Product**3%
*“Back of the package does not look like advertising”*
**Functionality-Overall**3%
*“Did not work”*
### **Top return reasons **
**Plant Growth**62%
**Functionality-Overall**14%
**Value For Money**10%
**Moist/Dry**10%
**Defective Material/Parts**5%
## **Common questions**
- **Is purslane profitable to sell on Amazon United States?**
- The niche generates $47K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -14.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the purslane niche?**
- 11 brands and 12 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in purslane?**
- Top complaints mined from reviews: Plant Growth, Accuracy-Overall, Color. The return rate is 0.1%.
- **What does it cost to enter the purslane niche?**
- Listings span $4.97–$27.84; the average listing price is $12.57 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
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