---
title: "Poultry Seasoning — $265K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/poultry-seasoning"
last_updated: "2026-08-11T00:59:57.855Z"
locale: en
meta:
description: "Niche score 46/100 · $265K/yr market · 337K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $265K/yr market · 337K searches/yr · $7.32 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Poultry Seasoning — $265K/yr Amazon US Niche (2026) - Flapen"
---
# **poultry seasoning**
**Skip it**
Prices mostly outside the sweet spot ($1.80–$15.95) — this niche doesn't clear our bar today.
Market size 49Growth 15Conversion 90Competition 40Returns 100Price range 7Avg price 20Brand share 59Review moat 48Quality gap 20
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$265K**
$265K/yr · 337K searches
**Review moat**
**Okay****1,704.22**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$7.32**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-20.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****$1.80–$15.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United States niche tracking, poultry seasoning is a $265K/yr Amazon United States market (337K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **poultry seasoning market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$293K–$366K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#269**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **108 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**19 **▼falling
**Sellers**
**664**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 97%
**Open market**
**25%**
- Frontier Co-op23% - McCormick Culinary17% - McCormick Gourmet13% - Badia10% - Amazon Grocery6% - Lawry's5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.1% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 11.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/poultry-seasoning/trend)
## **Top poultry seasoning search terms**
- **poultry seasoning**303K/yr-18.8%10.1% conv. - **mccormick poultry seasoning**15K/yr-46.9%10.1% conv. - **poultry seasoning mccormick**12K/yr-38.8%11.5% conv. - **poultry seasonings**4K/yr+45.8%1.5% conv. - **stuffing seasoning**3K/yr-10.3%2.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/poultry-seasoning/search-terms)
## **Top poultry seasoning products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$13K10%$27K15%$40K20%$53K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCormick Culinary Poultry Seasoning 12 oz - One 12 Ounce Container of Poultry Seasoning Spice with No MSG for Chicken Turkey Stuffing and Casserole Recipes**McCormick Culinary**$11.89**4.8★2,882 rev](https://www.amazon.com/dp/B00B4IF2HI) [2**FRONTIER Organic Poultry Seasoning 1.2 OZ**Frontier Co-op**$4.50**4.8★1,684 rev](https://www.amazon.com/dp/B0035JCOPC) [3**McCormick Gourmet Collection Poultry Seasoning Organic Non GMO Kosher Our Best Herbs & Spices Blend of Thyme Sage & Other Spices Elevates Roast Chicken Turkey & Gravy 0.87 oz**McCormick Gourmet**$5.07**4.7★2,103 rev](https://www.amazon.com/dp/B01LYLV1NR) [4**Badia Seasoning Poultry 5.5 oz**Badia**$5.27**4.8★289 rev](https://www.amazon.com/dp/B001SAOFIY) [5**Amazon Grocery Chicken Rub & Seasoning 4.12 Oz**Amazon Grocery**$2.33**4.6★543 rev](https://www.amazon.com/dp/B0CN3SQNR3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Olive & Vine Poultry Seasoning Savory Blend For Roasts & Stuffing Rich Tradition Authentic Taste For Global Recipes (3.04 Ounce)**Olive & Vine**$6.93**39 rev8mo ago](https://www.amazon.com/dp/B0FZC1BPHY) [**Bells All Natural Seasoning 1 oz Box Classic Salt-Free Poultry Blend Gluten-Free Kosher Non-GMO (Pack of 4)**BELL'S**$14.50**3,441 rev11mo ago](https://www.amazon.com/dp/B0FLKCVTY8) [**Amazon Grocery Chicken Rub & Seasoning 4.12 Oz**Amazon Grocery**$2.33**543 rev1y ago](https://www.amazon.com/dp/B0CN3SQNR3) [**Kinders Organic Grilled Chicken Seasoning 3 OZ**KINDER'S**$5.09**91 rev1y ago](https://www.amazon.com/dp/B0DLBM87NF) [**Dan-Os Original Seasoning 2.5 oz Bottle All Purpose Seasoning for Chicken Turkey Beef Veggies and More Sugar Free Zero Calorie Use this Spice Blend to Craft a Marinade Dry Rub or Sauce**Dan-O's**$6.15**1,446 rev1y ago](https://www.amazon.com/dp/B0DF882V8L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dan-Os Original Seasoning 2.5 oz Bottle All Purpose Seasoning for Chicken Turkey Beef Veggies and More Sugar Free Zero Calorie Use this Spice Blend to Craft a Marinade Dry Rub or Sauce**Dan-O's**$6.15**4.5★**▲ 226%**](https://www.amazon.com/dp/B0DF882V8L) [**Olive & Vine Poultry Seasoning Savory Blend For Roasts & Stuffing Rich Tradition Authentic Taste For Global Recipes (3.04 Ounce)**Olive & Vine**$6.93**4.5★**▲ 157%**](https://www.amazon.com/dp/B0FZC1BPHY) [**Badia Seasoning Poultry 5.5 oz**Badia**$5.27**4.8★**▲ 98%**](https://www.amazon.com/dp/B001SAOFIY) [**Frontier Co-op Salt-free Poultry Seasoning 1.34 Ounce Bottle Blend of Sage Thyme & Onion Perfect for Poultry & Stuffing**Frontier Co-op**$4.25**4.6★**▲ 83%**](https://www.amazon.com/dp/B0001M10SS) [**McCormick Grill Mates Montreal Chicken Seasoning 2.75 oz**Grill Mates**$1.80**4.8★**▲ 80%**](https://www.amazon.com/dp/B00I9VB0BU)
**~~View all trending →~~**
## **What buyers say about poultry seasoning**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“Delicious seasoning”*
**Flavor**25%
*“Strong flavor”*
**Spiciness**8%
*“not too spicy or overly strong”*
**Quality-Overall**7%
*“Absolutely best seasoning”*
**Salt Content**4%
*“Not too salty at all”*
**Value For Money**3%
*“Great value”*
**Blend/Ratio**3%
*“The blend is perfect”*
**Cooking Instructions**2%
*“Convenient if making a lot of poultry”*
**Smell**2%
*“The aroma is fresh and inviting, and a little goes a long way”*
**Baking**2%
*“Great on baked chicken”*
### **What buyers complain about **
**Taste-Overall**17%
*“I didnt like the taste”*
**Flavor**15%
*“Strange flavor”*
**Salt Content**15%
*“it had a little more salt than I expected after reading the description of the product”*
**Value For Money**9%
*“Pricey”*
**Spiciness**3%
*“not as an all over poultry spice”*
**Moist/Dry**3%
*“it seemed to make our chicken a little dry”*
**Stale/Rotten/Spoiled**3%
*“It makes me doubt the freshness”*
**Quality-Overall**3%
*“so I can't comment on its quality”*
**Smell**2%
*“Very bad taste and smell”*
**Size-Overall**2%
*“Danos smaller size bottle”*
### **Top return reasons **
**Taste-Overall**40%
**Size-Overall**20%
**Salt Content**10%
**Smell**10%
**Flavor**10%
**Cooking Instructions**10%
## **Common questions**
- **Is poultry seasoning profitable to sell on Amazon United States?**
- The niche generates $265K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -20.1%. Flapen's verdict: Skip it (46/100).
- **How competitive is the poultry seasoning niche?**
- 19 brands and 664 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in poultry seasoning?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Salt Content. The return rate is 0.0%.
- **When does demand for poultry seasoning peak?**
- Demand peaks in Nov–Dec; the busiest month runs 11.3× the quietest.
- **What does it cost to enter the poultry seasoning niche?**
- Listings span $1.80–$15.95; the average listing price is $7.32 (sweet spot $15–$100). The average incumbent carries 1,704 reviews — the moat a new listing must climb.
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