---
title: "Potting Tray — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/potting-tray"
last_updated: "2026-08-10T23:04:43.402Z"
locale: en
meta:
description: "Niche score 37/100 · $37K/yr market · 38K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $37K/yr market · 38K searches/yr · $18.09 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Potting Tray — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **potting tray**
**Skip it**
A small market ($37K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 15Conversion 62Competition 24Returns 97Price range 78Avg price 83Brand share 30Review moat 30Quality gap 18
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$18.09**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.04–$48.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,538.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-19.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$37K**
$37K/yr · 38K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, potting tray is a $37K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 37/100.
Data updated Jul 9, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **potting tray market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$23K–$27K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#100**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **100%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**8%**
- Defemim30% - HNXTYAOB18% - VUWEZ14% - Tierra Garden14% - Onlysuki10% - Luwint5% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.8% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/potting-tray/trend)
## **Top potting tray search terms**
- **potting tray**28K/yr-31.6%3.0% conv. - **repotting tray**7K/yr+13.2%2.7% conv. - **potting tray for repotting**3K/yr+41.2%2.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/potting-tray/search-terms)
## **Top potting tray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Defemim Garden Tidy Tray Multifunctional One Piece Potting Tray for Seeding Mixing Growing and Pot Storage Succulent and Cactus Soil Potting Mix Tray 23x16.4x4.3 Green**Defemim**$29.37**4.8★128 rev](https://www.amazon.com/dp/B0CQNNDRDB) [2**VUWEZ Plant Saucer Growing Tray Seed Starter Tray Rectangular Heavy Sturdy Plastic Plant Drainage Saucers Plant Drip Trays for Pots Seed Starter Growing Trays (11 x 9 inch 2 Pack)**VUWEZ**$9.30**4.6★464 rev](https://www.amazon.com/dp/B0D4DL2L2C) [3**Garden Tidy Tray Green 24.5 L x 22 W x 8 H Sturdy One-Piece Potting Tray Indoor/Outdoor Gardening Recycled Plastic Lightweight Versatile Use**Tierra Garden**$48.19**4.8★2,217 rev](https://www.amazon.com/dp/B001IPYM9Q) [4**Large Repotting Mat for Plant Transplanting and Mess Control Thickened Waterproof Potting Tray Succulent Potting Mat Portable Gardening Mat Plant Gifts for Women**HNXTYAOB**$8.47**4.7★3,423 rev](https://www.amazon.com/dp/B0BBN782C3) [5**HNXTYAOB Repotting Mat for Indoor Plant Transplanting and Mess Control 27x 27 Thickened Waterproof Potting Tray Foldable Succulent Potting Mat Portable Gardening Mat Garden Gifts for Women & Men**HNXTYAOB**$6.25**4.7★7,069 rev](https://www.amazon.com/dp/B0BC9LRD4L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**RooTrimmer 2 Pack Plant Repotting Tray Multifunctional Heavy-Duty Large Capacity Gardening Tool for Seeding Pot Moving Soil Mixing Hydroponic/Soil Cultivation Transplanting Black & Green**RooTrimmer**$41.19**16 rev10mo ago](https://www.amazon.com/dp/B0FPKSDBGF) [**Feyvdzv 6 Inch 4 Pack Square Plant Saucer Plant Trays for Pots Plant Saucers for Indoors and Outdoors Water Catcher Tray 8 10 12 14 16 18 20 inch Seed Starting Tray Growing Trays (6-Black)**Feyvdzv**$6.25**605 rev1y ago](https://www.amazon.com/dp/B0DC3ZPMCH) [**VUWEZ Plant Saucer Growing Tray Seed Starter Tray Rectangular Heavy Sturdy Plastic Plant Drainage Saucers Plant Drip Trays for Pots Seed Starter Growing Trays (11 x 9 inch 2 Pack)**VUWEZ**$9.30**464 rev2y ago](https://www.amazon.com/dp/B0D4DL2L2C) [**Luwint Garden Tidy Potting Tray Plant Reportting Tray for Indoor Transplanting Gardening Planting Accessories Large Succulent Table**Luwint**$31.45**17 rev2y ago](https://www.amazon.com/dp/B0CQJPN96K) [**Defemim Garden Tidy Tray Multifunctional One Piece Potting Tray for Seeding Mixing Growing and Pot Storage Succulent and Cactus Soil Potting Mix Tray 23x16.4x4.3 Green**Defemim**$29.37**128 rev2y ago](https://www.amazon.com/dp/B0CQNNDRDB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luwint Garden Tidy Potting Tray Plant Reportting Tray for Indoor Transplanting Gardening Planting Accessories Large Succulent Table**Luwint**$31.45**4.8★**▲ 89%**](https://www.amazon.com/dp/B0CQJPN96K) [**Repotting Mat for Indoor Plant Transplanting Control Mess 26.8X26.8 Waterproof Succulent Potting Mat Square Planting Tray Soil Change Mat Gardening Gifts for Plant Lovers**Onlysuki**$6.04**4.7★**▲ 78%**](https://www.amazon.com/dp/B0BMDWHVWY) [**Feyvdzv 6 Inch 4 Pack Square Plant Saucer Plant Trays for Pots Plant Saucers for Indoors and Outdoors Water Catcher Tray 8 10 12 14 16 18 20 inch Seed Starting Tray Growing Trays (6-Black)**Feyvdzv**$6.25**4.6★**▲ 61%**](https://www.amazon.com/dp/B0DC3ZPMCH) [**Extra Large Repotting Mat for Indoor Plant Transplanting and Mess Control 43.5x 29.5 Thick Waterproof Potting Mat Succulent Gardening Mat Portable Foldable Potting Tray Unique Gifts for Plant Lovers**HNXTYAOB**$17.33**4.7★**▲ 60%**](https://www.amazon.com/dp/B0BH3W1VBJ) [**VUWEZ Plant Saucer Growing Tray Seed Starter Tray Rectangular Heavy Sturdy Plastic Plant Drainage Saucers Plant Drip Trays for Pots Seed Starter Growing Trays (11 x 9 inch 2 Pack)**VUWEZ**$9.30**4.6★**▲ 28%**](https://www.amazon.com/dp/B0D4DL2L2C)
**~~View all trending →~~**
## **What buyers say about potting tray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**24%
*“Easy Clean Up”*
**Plant Growth**18%
*“It's perfect for the seedlings I'm growing”*
**Ease Of Use**9%
*“Easy to use”*
**Size-Overall**8%
*“Good size”*
**Quality-Overall**7%
*“High quality easy to clean and store”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Strength**6%
*“The tray is a heavy duty, thick plastic”*
**Value For Money**3%
*“Great price”*
**Storage Capacity**3%
*“takes up so little space”*
**Durability**2%
*“appears durable”*
### **What buyers complain about **
**Size-Overall**33%
*“Way larger than I expected”*
**Thickness**9%
*“Thicker than I thought it would be”*
**Ease Of Cleaning**5%
*“In the winter I have no clean way to pot and repot plants”*
**Flatness**4%
*“after a day or so they flattened”*
**Value For Money**2%
*“expensive for the size”*
**Leak-Proof**1%
*“and soil inevitably spills. because it always does.”*
**Material Quality**1%
*“Just looks like a plastic tub”*
**Advertised Vs Actual Product**1%
*“Certainly does not look like the picture”*
**Color**1%
*“It is black not green”*
**Instructions/User Manual/Troubleshooting**1%
*“you don't really need directions”*
### **Top return reasons **
**Size-Overall**78%
**Advertised Vs Actual Product**6%
**Value For Money**3%
**Strength**3%
**Defective Material/Parts**2%
**Functionality-Overall**1%
**Thin**1%
**Material Quality**1%
**Quality-Overall**1%
**Shape/Style**1%
## **Common questions**
- **Is potting tray profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -19.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the potting tray niche?**
- 9 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in potting tray?**
- Top complaints mined from reviews: Size-Overall, Thickness, Ease Of Cleaning. The return rate is 0.5%.
- **When does demand for potting tray peak?**
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the potting tray niche?**
- Listings span $6.04–$48.19; the average listing price is $18.09 (sweet spot $15–$100). The average incumbent carries 3,539 reviews — the moat a new listing must climb.
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