---
title: "Portable Umbrella with Stand — $419K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/portable-umbrella-with-stand"
last_updated: "2026-08-10T22:57:30.401Z"
locale: en
meta:
description: "Niche score 53/100 · $419K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $419K/yr market. Brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Portable Umbrella with Stand — $419K/yr Amazon US Niche (2026) - Flapen"
---
# **portable umbrella with stand**
**Worth a look**
Shows sweet-spot pricing room ($14.47–$76.44), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Market size 56Growth 93Conversion 34Competition 43Returns 38Price range 94Avg price 93Brand share 13Review moat 34Quality gap 48
**Price range**
**Great****$14.47–$76.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+105.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$49.37**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$419K**
$419K/yr · 312K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****3,060.23**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, portable umbrella with stand is a $419K/yr Amazon United States market (312K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **portable umbrella with stand market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$395K–$494K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#123**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **96%**
- **Out of stock**
- **5.6%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**3%**
- AMMSUN38% - Wondershade34% - JEAREY10% - PASAMIC7% - Seazul6% - HOBVO2% - Open — no brand owns it (3 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +105.4% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 15.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/portable-umbrella-with-stand/trend)
## **Top portable umbrella with stand search terms**
- **portable umbrella with stand**80K/yr+145.9%1.8% conv. - **sports umbrella with stand**43K/yr+21.1%2.1% conv. - **ammsun beach umbrella**26K/yr+202.3%2.0% conv. - **beach umbrella with stand**22K/yr+129.4%1.8% conv. - **tripod umbrella**25K/yr+98.5%1.5% conv. - **wondershade portable umbrella**19K/yr+63.9%5.1% conv. - **pop up umbrella with stand**12K/yr+163.0%1.8% conv. - **wondershade**16K/yr+67.0%3.0% conv. - **sport umbrella with stand**12K/yr+43.3%1.6% conv. - **portable umbrella with stand for sports**8K/yr+62.2%2.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/portable-umbrella-with-stand/search-terms)
## **Top portable umbrella with stand products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$17K8%$34K12%$50K16%$67K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Navy)**Wondershade**$59.53**4.5★8,545 rev](https://www.amazon.com/dp/B0945QJWM2) [2**Wondershade Ultimate Portable Sun Shade Umbrella Lightweight Adjustable Outdoor Patio & Beach Umbrella with Tripod Base (Blue)**Wondershade**$59.42**4.5★8,545 rev](https://www.amazon.com/dp/B005PBMLQK) [3**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Navy Blue**AMMSUN**$56.08**4.6★915 rev](https://www.amazon.com/dp/B0BNM6QBDG) [4**AMMSUN Shade Umbrella Premium Portable Umbrella with Stand 6.5ft Lightweight Free Standing Canopy for Sporting Games Adjustable Instant Sun Protection and Easy to Carry Beige**AMMSUN**$57.81**4.6★1,348 rev](https://www.amazon.com/dp/B0DKK4J3PB) [5**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.01**4.1★206 rev](https://www.amazon.com/dp/B0G3T933LH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.47**56 rev6mo ago](https://www.amazon.com/dp/B0GHM9LKCM) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Royal Blue**PASAMIC**$47.75**56 rev6mo ago](https://www.amazon.com/dp/B0GHMM4GHC) [**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$55.09**272 rev6mo ago](https://www.amazon.com/dp/B0GH7GVV46) [**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Khaki**Seazul**$56.79**272 rev6mo ago](https://www.amazon.com/dp/B0GH7GR283) [**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.01**206 rev8mo ago](https://www.amazon.com/dp/B0G3T933LH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Royal Blue**JEAREY**$48.12**4.1★**▲ 128%**](https://www.amazon.com/dp/B0G3T9Z6D7) [**JEAREY 6.5ft Sun Shade Umbrellas Portable Umbrella with Stand Lightweight Sun Protection Free Standing Sport Umbrella for Outdoor Sports Camping Fishing Patio Beach Navy**JEAREY**$51.01**4.1★**▲ 127%**](https://www.amazon.com/dp/B0G3T933LH) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Royal Blue**PASAMIC**$47.75**4.8★**▲ 123%**](https://www.amazon.com/dp/B0GHMM4GHC) [**PASAMIC 7ft Portable Umbrella with Stand UPF 50+ Sports Sun Shade Umbrella with 2 Carry Bags Cup Holders & Hook Adjustable Instant Sun Protection for Sports Beach Fishing Navy Blue**PASAMIC**$48.47**4.8★**▲ 122%**](https://www.amazon.com/dp/B0GHM9LKCM) [**Seazul 6.5ft Sun Shade Umbrella Portable Umbrella with Stand for Sports Water Weight Bag Adjustable and Lightweight Sun Protection Navy Blue**Seazul**$55.09**4.4★**▲ 95%**](https://www.amazon.com/dp/B0GH7GVV46)
**~~View all trending →~~**
## **What buyers say about portable umbrella with stand**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Decent quality for price paid”*
**Assembly/Installation**14%
*“Easy to put together”*
**Strength**8%
*“The poles are also sturdy”*
**Value For Money**7%
*“Great Value”*
**Sun Shade/Wind Shield**7%
*“It is a great shade option”*
**Weight Light**6%
*“Amazing lightweight umbrella”*
**Portability**5%
*“Its easy to transport wherever needed”*
**Size-Overall**5%
*“perfect size”*
**Ease Of Use**4%
*“Easy and convenient”*
**Durability**4%
*“very durable”*
### **What buyers complain about **
**Durability**29%
*“Broke after first use”*
**Quality-Overall**12%
*“Product is complete GARBAGE”*
**Strength**7%
*“Too flimsy”*
**Material Quality**7%
*“Poor quality material”*
**Size-Overall**4%
*“Bigger than I thought”*
**Functionality-Overall**4%
*“It doesn't work as well as it seems”*
**Value For Money**3%
*“price is too high for what you get”*
**Stitch/Finish/Polish**3%
*“Seams are ripping”*
**Mechanism Issues**2%
*“The umbrella tilt button broke the first use so it wouldnt stay straight up”*
**Ease Of Use**1%
*“this item is difficult to navigate”*
### **Top return reasons **
**Size-Overall**33%
**Defective Material/Parts**8%
**Value For Money**7%
**Weight Heavy**6%
**Strength**5%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**4%
**Mechanism Issues**4%
## **Common questions**
- **Is portable umbrella with stand profitable to sell on Amazon United States?**
- The niche generates $419K/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +105.4%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the portable umbrella with stand niche?**
- 9 brands and 20 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in portable umbrella with stand?**
- Top complaints mined from reviews: Durability, Quality-Overall, Strength. The return rate is 4.0%.
- **When does demand for portable umbrella with stand peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 15.6× the quietest.
- **What does it cost to enter the portable umbrella with stand niche?**
- Listings span $14.47–$76.44; the average listing price is $49.37 (sweet spot $15–$100). The average incumbent carries 3,060 reviews — the moat a new listing must climb.
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