---
title: "Pool — $63.4M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pool"
last_updated: "2026-08-09T22:15:17.212Z"
locale: en
meta:
description: "Niche score 68/100 · $63.4M/yr market · 25.9M searches/yr · $263.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $63.4M/yr market · 25.9M searches/yr · $263.28 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pool — $63.4M/yr Amazon US Niche (2026) - Flapen"
---
# **pool**
**Launch it**
A $63.4M/yr market growing +224.7% this quarter with returns at 1.7% — clears our launch bar.
Market size 100Growth 98Conversion 12Competition 88Returns 81Price range 4Avg price 36Brand share 41Review moat 23Quality gap 83
**Market size**
**Incredible****$63.4M**
$63.4M/yr · 25.9M searches
**Growth**
**Incredible****+224.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$263.28**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****6,959.31**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$13.33–$2134.81**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pool is a $63.4M/yr Amazon United States market (25.9M searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pool market data**
- **Units sold / yr**
- **150K–200K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$39.5M–$52.7M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **69%**
- **Sponsored**
- **99%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**25 **▼falling
**Sellers**
**101**
**Top-5 brand share**
**80%**
Top 20: 98%
**Top-5 click share**
**27%**
Top 20: 60%
**Open market**
**17%**
- Intex41% - Bestway28% - WaveHaven5% - SELLOTZ3% - AixPool3% - Niubya2% - Open — no brand owns it (19 brands, 17%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +224.7% search growth over the last 90 days.
2.3M1.8MHoliday '24Spike '25Black Friday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 25.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pool/trend)
## **Top pool search terms**
- **pool**8.1M/yr+248.9%0.3% conv. - **above ground pool**2.9M/yr+196.9%0.2% conv. - **inflatable pool**2.6M/yr+230.7%0.4% conv. - **swimming pool**2.1M/yr+187.5%0.2% conv. - **pools**1.5M/yr+265.4%0.2% conv. - **kids pool**1.4M/yr+251.4%0.6% conv. - **kiddie pool**1.3M/yr+191.4%1.0% conv. - **intex pool**869K/yr+234.9%0.5% conv. - **inflatable pool for adults**612K/yr+321.8%0.2% conv. - **swimming pools above ground**640K/yr+213.0%0.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pool/search-terms)
## **Top pool products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1.9M6%$3.8M9%$5.7M12%$7.6M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bestway Steel Pro MAX 10 x 30 Above Ground Pool Round Metal Frame Outdoor Swimming Pool Set with Filter Pump & Type I Cartridge Gray**Bestway**$119.22**4.1★3,603 rev](https://www.amazon.com/dp/B00HZAMO7U) [2**Bestway Steel Pro MAX 15 x 48 Above Ground Pool Round Metal Frame Outdoor Swimming Pool for Backyard Blue POOL ONLY**Bestway**$256.28**4.1★1,698 rev](https://www.amazon.com/dp/B00HPYAFKY) [3**INTEX Rectangular Frame 9 ft 10 in x 6 ft 6.75 in x 29.5 in Above Ground Pool Swimming Pool with Steel Frame Pump Not Included**Intex**$109.94**4.5★48,791 rev](https://www.amazon.com/dp/B001IWNDDA) [4**2026 Inflatable Pool with Canopy Large Inflatable Pool for Kids Adults Blow Up Pools with Seats Oversize Thickened 118x75x22Inflatable Swimming Pools Kids Pool for Backyard Ocean Theme-Blue**WaveHaven**$100.60**4.0★248 rev](https://www.amazon.com/dp/B0G7G34GQ1) [5**INTEX Metal Frame 8 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame**Intex**$78.98**4.4★178 rev](https://www.amazon.com/dp/B0FGW1MKHJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2026 Inflatable Pool with Canopy Large Inflatable Pool for Kids Adults Blow Up Pools with Seats Oversize Thickened 118x75x22Inflatable Swimming Pools Kids Pool for Backyard Ocean Theme-Blue**WaveHaven**$100.60**248 rev7mo ago](https://www.amazon.com/dp/B0G7G34GQ1) [**INTEX Metal Frame 8 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame**Intex**$78.98**178 rev1y ago](https://www.amazon.com/dp/B0FGW1MKHJ) [**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**388 rev1y ago](https://www.amazon.com/dp/B0FGW3BYXJ) [**Intex Metal Frame 10 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 330 GPH Cartridge Filter Pump and Type H Filter Cartridge**Intex**$107.70**388 rev1y ago](https://www.amazon.com/dp/B0FGW1LM33) [**INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump**Intex**$134.18**1,038 rev1y ago](https://www.amazon.com/dp/B0FGW2FP84)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Intex Metal Frame 12 ft x 30 in Above Ground Pool Set Round Swimming Pool with Steel Frame 530 GPH Cartridge Filter Pump and Type A Filter Cartridge**Intex**$134.98**4.2★**▲ 46%**](https://www.amazon.com/dp/B0FGW3BYXJ) [**Intex 96 x 78 x 28 Inflatable Jungle Adventure Play Center Spray Kiddie Pool - Backyard Kids Water Slide Outdoor Blow-Up Splash Pad for Toddlers**Intex**$69.86**4.3★**▲ 43%**](https://www.amazon.com/dp/B07MBHK9SY) [**INTEX 26711EP 12Ft X 30In Prism Frame Premium Above Ground Swimming Pool Set with Filter Pump**Intex**$134.18**4.2★**▲ 39%**](https://www.amazon.com/dp/B0FGW2FP84) [**INTEX 28210EP Metal Frame 12 ft x 30 in Above Ground Pool Round Swimming Pool with Steel Frame Pump Not Included**Intex**$94.00**4.3★**▲ 33%**](https://www.amazon.com/dp/B0FGW3M3Y7) [**INTEX Ultra XTR 18 ft x 52 in Above Ground Pool Set Round Swimming Pool with Steel Frame 2100 GPH Sand Filter Pump Ladder Cover & Ground Cloth**Intex**$974.93**4.3★**▲ 27%**](https://www.amazon.com/dp/B0FGW2GTFB)
**~~View all trending →~~**
## **What buyers say about pool**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**15%
*“Easily assembled”*
**Size-Overall**13%
*“Accurate size”*
**Quality-Overall**9%
*“The quality feels solid”*
**Value For Money**9%
*“very affordable”*
**Durability**7%
*“durable material”*
**Strength**5%
*“The material feels strong”*
**Fun/Entertainment Experience**4%
*“Great fun”*
**Ease Of Use**3%
*“Ease of use”*
**Material Quality**3%
*“Good material”*
**Water Resistance**2%
*“The two waterproof lights are a fun touch”*
### **What buyers complain about **
**Leak-Proof**17%
*“LEAKS EVERYWHERE”*
**Size-Overall**10%
*“HUGE”*
**Durability**7%
*“Didn't last”*
**Quality-Overall**7%
*“Poor quality/defective”*
**Value For Money**7%
*“Disappointed making product cheaper”*
**Assembly/Installation**4%
*“Literally impossible to put together”*
**Filtration**4%
*“Filter is junk”*
**Inflation/Deflation**4%
*“Keeps deflating”*
**Advertised Vs Actual Product**3%
*“Bad advertising”*
**Water Resistance**2%
*“Did not hold the water”*
### **Top return reasons **
**Size-Overall**39%
**Leak-Proof**16%
**Value For Money**7%
**Inflation/Deflation**6%
**Advertised Vs Actual Product**5%
**Defective Material/Parts**4%
**Water Resistance**3%
**Functionality-Overall**3%
**Material Quality**3%
**Assembly/Installation**2%
## **Common questions**
- **Is pool profitable to sell on Amazon United States?**
- The niche generates $63.4M/yr across 74 tracked products. 18 of 18 products launched in the last 360 days are still selling. 90-day search growth is +224.7%. Flapen's verdict: Launch it (68/100).
- **How competitive is the pool niche?**
- 25 brands and 101 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in pool?**
- Top complaints mined from reviews: Leak-Proof, Size-Overall, Durability. The return rate is 1.7%.
- **When does demand for pool peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 25.0× the quietest.
- **What does it cost to enter the pool niche?**
- Listings span $13.33–$2134.81; the average listing price is $263.28 (sweet spot $15–$100). The average incumbent carries 6,959 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)