---
title: "Search terms — pool putty - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pool-putty/search-terms"
last_updated: "2026-08-10T07:31:37.334Z"
locale: en
meta:
  description: "Niche score 61/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $207K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — pool putty - Flapen"
---

# **pool putty**

**Worth a look**

Shows searches that convert (14.6% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 40Growth 96Conversion 97Competition 21Returns 88Price range 75Avg price 76Brand share 28Review moat 39Quality gap 67

**Conversion**

**Incredible****14.6%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Incredible****+147.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$15.42**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.30–$41.65**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$207K**

$207K/yr · 92K searches

**Review moat**

**Okay****2,576.25**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Competition**

**Bad****75%**

top-5 click share — a locked-up shelf

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")

## Search terms