---
title: "Pool Pump — $16.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pool-pump"
last_updated: "2026-08-07T04:33:36.685Z"
locale: en
meta:
description: "Niche score 74/100 · $16.8M/yr market · 3.9M searches/yr · $153.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 74/100 · $16.8M/yr market · 3.9M searches/yr · $153.59 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pool Pump — $16.8M/yr Amazon US Niche (2026) - Flapen"
---
# **pool pump**
**Launch it**
A $16.8M/yr market growing +267.4% this quarter with returns at 1.8% — clears our launch bar.
Market size 100Growth 99Conversion 35Competition 85Returns 78Price range 13Avg price 57Brand share 59Review moat 38Quality gap 85
**Market size**
**Incredible****$16.8M**
$16.8M/yr · 3.9M searches
**Growth**
**Incredible****+267.4%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Good****$153.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,686.4**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$11.72–$645.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pool pump is a $16.8M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 70% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 74/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pool pump market data**
- **Units sold / yr**
- **80K–100K**
- avg 750–1,000/product
- **Revenue / yr**
- **$12.3M–$15.4M**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#51**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **97%**
- **Out of stock**
- **7.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**27 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**70%**
Top 20: 97%
**Top-5 click share**
**30%**
Top 20: 61%
**Open market**
**26%**
- Intex33% - AQUASTRONG12% - VEVOR11% - KimFilter9% - Bestway5% - XtremepowerUS4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +267.4% search growth over the last 90 days.
250K150KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 19.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pool-pump/trend)
## **Top pool pump search terms**
- **pool pump**777K/yr+189.1%1.1% conv. - **pool filter**672K/yr+197.3%1.8% conv. - **pool pumps above ground**441K/yr+338.1%1.5% conv. - **sand filter pump for above ground pool**263K/yr+361.7%1.4% conv. - **above ground pool pump**300K/yr+247.1%1.7% conv. - **intex pool pump**258K/yr+372.2%2.8% conv. - **pool filter pump**167K/yr+464.3%1.6% conv. - **pool sand filter**126K/yr+269.8%0.9% conv. - **intex sand filter pump**95K/yr+528.0%3.1% conv. - **sand filter**114K/yr+296.4%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pool-pump/search-terms)
## **Top pool pump products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$336K4%$673K6%$1.0M8%$1.3M101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KimFilter Pro Series 1000 GPH Above Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump Water Circulation and Filtration System -Improved Water Clean & Clarity Pools Pumps Above Ground-Gray**KimFilter**$61.57**4.0★980 rev](https://www.amazon.com/dp/B0G77KNZ4T) [2**INTEX 2 100 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity**Intex**$179.88**4.5★7,143 rev](https://www.amazon.com/dp/B07F3RXVBC) [3**INTEX 2 800 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity**Intex**$201.35**4.5★5,342 rev](https://www.amazon.com/dp/B07FHHV9YP) [4**INTEX 1 500 GPH Krystal Clear Sand Filter Pump for Above Ground Pools Swimming Pool Pump with Automatic Timer - Improved Circulation Filtration & Clarity**Intex**$147.14**4.2★4,113 rev](https://www.amazon.com/dp/B07F39JZGQ) [5**INTEX C1000 Cartridge Filter Pump for AGP: 1000 GPH Pump Flow Rate - Cartridge Gauge Indicator - HydroAeration Technology - Includes Type A Filter Cartridge - Turnover Rate/System Flow 750 GPH**Intex**$53.65**4.3★22,902 rev](https://www.amazon.com/dp/B0D98Y4VP8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANCHEZ Sand Filter Pump for Above Ground Pool Pool Pumps Above Ground Pool Sand Filter with 7-Way Valve 13in(3 500GPH)**LANCHEZ**$152.90**24 rev1mo ago](https://www.amazon.com/dp/B0H4FWRT1X) [**Pro 1000 GPH Above Ground Pool Filter Pump Pool Pump with GFCI Protection Plug Powerful Cartridge Filtration System for Clean & Clear Water Easy Installation Complete Accessories Blue**Bkmojit**$63.97**143 rev4mo ago](https://www.amazon.com/dp/B0GQTC9G4R) [**AQUASTRONG 16in Sand Filter Pump for Above Ground Pool with Timer 3/4 HP Pool Pumps Above Ground 3800 GPH for Pools up to 16000 GAL Pool Filter with 6-Way Valve Improved Circulation and Filtration**AQUASTRONG**$270.12**80 rev4mo ago](https://www.amazon.com/dp/B0GQH45LMP) [**KimFilter Transparent 1000 GPH Above Ground Pool Filter Pump Easy Cartridge Status Viewing | Powerful Pool Cartridge Filter Pump System | Enhanced Circulation & Filtration for Crystal-Clear Water**KimFilter**$57.28**980 rev4mo ago](https://www.amazon.com/dp/B0G76Y2RQH) [**VEVOR Sand Filter Pump 12 1/3 HP 3000 GPH Swimming Pool Filtration System**VEVOR**$136.01**776 rev5mo ago](https://www.amazon.com/dp/B0GMQ28S1Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pro 1000 GPH Above Ground Pool Filter Pump Pool Pump with GFCI Protection Plug Powerful Cartridge Filtration System for Clean & Clear Water Easy Installation Complete Accessories Blue**Bkmojit**$63.97**4.6★**▲ 44%**](https://www.amazon.com/dp/B0GQTC9G4R) [**LANCHEZ Sand Filter Pump for Above Ground Pool Pool Pumps Above Ground Pool Sand Filter with 7-Way Valve 13in(3 500GPH)**LANCHEZ**$152.90**3.8★**▲ 43%**](https://www.amazon.com/dp/B0H4FWRT1X) [**KimFilter Pro Series 1000 GPH Above Ground Pool Filter Pump Powerful Pool Cartridge Filter Pump Water Circulation and Filtration System -Improved Water Clean & Clarity Pools Pumps Above Ground-Gray**KimFilter**$61.57**4.0★**▲ 38%**](https://www.amazon.com/dp/B0G77KNZ4T) [**BluClear Standard Series Above Ground Pool Filter Pump - 800 GPH Flow Rate | Rapid Circulation & Micro-Debris Filtration Pool Cartridge Filter Pump System - Keep Water Crystal Clean & Clear-Deep Blue**BluClear**$46.03**4.4★**▲ 37%**](https://www.amazon.com/dp/B0G777R11Z) [**VEVOR FlashPure Sand Filter Pump 12 in for Above Ground Pool 0.5 HP 3000 GPH Swimming Pool Filter System with Timer 6X Faster Filtration Media Installed Leak-Resistant Ready to Use Out of Box**VEVOR**$146.76**4.0★**▲ 33%**](https://www.amazon.com/dp/B0GMQC9SB2)
**~~View all trending →~~**
## **What buyers say about pool pump**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**13%
*“Easy to assemble and install”*
**Filtration**12%
*“Solid Filter”*
**Value For Money**12%
*“very affordable”*
**Pressure**10%
*“Great pressure”*
**Quality-Overall**10%
*“solid build quality”*
**Strength**5%
*“the motor is strong”*
**Ease Of Cleaning**4%
*“Cleans well”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Ease Of Use**4%
*“Easy to operate”*
**Spray/Flow**3%
*“Awesome water flow”*
### **What buyers complain about **
**Durability**21%
*“Didnt last”*
**Leak-Proof**13%
*“it was leaking”*
**Filtration**7%
*“Poor quality pool filter”*
**Quality-Overall**7%
*“get poor quality control”*
**Functionality-Overall**5%
*“does not work well”*
**Size-Overall**3%
*“Its very large”*
**Value For Money**3%
*“Not worth the price”*
**Instructions/User Manual/Troubleshooting**3%
*“Horrible instructions”*
**Assembly/Installation**2%
*“Not Easy to Install But Works”*
**Pressure**2%
*“This require some pressure”*
### **Top return reasons **
**Size-Overall**32%
**Functionality-Overall**11%
**Defective Material/Parts**8%
**Filtration**7%
**Advertised Vs Actual Product**6%
**Leak-Proof**6%
**Value For Money**5%
**Motor Issues**4%
**Durability**3%
**Product Condition**2%
## **Common questions**
- **Is pool pump profitable to sell on Amazon United States?**
- The niche generates $16.8M/yr across 78 tracked products. 30 of 30 products launched in the last 360 days are still selling. 90-day search growth is +267.4%. Flapen's verdict: Launch it (74/100).
- **How competitive is the pool pump niche?**
- 27 brands and 107 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in pool pump?**
- Top complaints mined from reviews: Durability, Leak-Proof, Filtration. The return rate is 1.8%.
- **When does demand for pool pump peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 19.1× the quietest.
- **What does it cost to enter the pool pump niche?**
- Listings span $11.72–$645.46; the average listing price is $153.59 (sweet spot $15–$100). The average incumbent carries 2,686 reviews — the moat a new listing must climb.
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