---
title: "Pool Pump Motor — $544K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pool-pump-motor"
last_updated: "2026-08-10T20:33:41.467Z"
locale: en
meta:
description: "Niche score 66/100 · $544K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $544K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pool Pump Motor — $544K/yr Amazon US Niche (2026) - Flapen"
---
# **pool pump motor**
**Worth a look**
Shows beatable incumbent ratings (3.9★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 62Growth 95Conversion 18Competition 88Returns 40Price range 0Avg price 41Brand share 75Review moat 76Quality gap 96
**Quality gap**
**Incredible****3.9★**
avg incumbent rating — lower means beatable quality
**Growth**
**Incredible****+114.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Great****27%**
top-5 click share — an open shelf
**Review moat**
**Great****485.48**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Great****60%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$544K**
$544K/yr · 160K searches
**Avg price**
**Okay****$230.85**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$112.13–$795.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pool pump motor is a $544K/yr Amazon United States market (160K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pool pump motor market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$577K–$693K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#2,113**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **96%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (27% combined) — an open shelf where new products get seen.
**Brands**
**30 **▲rising
**Sellers**
**111**
**Top-5 brand share**
**60%**
Top 20: 95%
**Top-5 click share**
**27%**
Top 20: 59%
**Open market**
**33%**
- Century24% - LEUNGOO11% - ATVMaster10% - VIVOHOME8% - FOREBEN7% - VEVOR7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +114.9% search growth over the last 90 days.
6K4KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pool-pump-motor/trend)
## **Top pool pump motor search terms**
- **century pool pump motor**18K/yr+211.9%1.6% conv. - **century pool pump**25K/yr+13.5%0.6% conv. - **hayward pool pump motor**12K/yr+247.4%1.3% conv. - **pool pump motor 1.5 hp**12K/yr+155.1%1.4% conv. - **1 hp pool pump motor**11K/yr+170.4%1.8% conv. - **pool motor 1.5 hp**9K/yr+193.2%1.1% conv. - **1.5 hp pool pump motor**12K/yr+96.3%1.5% conv. - **century 1.5 hp pool pump motor**8K/yr+98.5%1.6% conv. - **1hp pool pump motor**5K/yr+172.2%1.6% conv. - **pool motor 2 hp**5K/yr+76.1%1.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pool-pump-motor/search-terms)
## **Top pool pump motor products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$11K4%$22K6%$33K8%$44K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Century UST1102 1-Horsepower Up-Rated Round Flange Replacement Motor (Formerly A.O. Smith)**Century**$204.04**4.3★1,355 rev](https://www.amazon.com/dp/B002TSAZOC) [2**Century B2854 1-1/2 HP 3450 RPM 8.0/16.0 Amps 1.1 Service Factor 56Y Frame PSC ODP Enclosure Square Flange Pool Motor**Century**$266.85**4.3★1,285 rev](https://www.amazon.com/dp/B007ATO17W) [3**Century Electric UST1152 1 1/2-Horsepower Up-Rated Round Flange Replacement Motor (Formerly A.O. Smith)**Century**$227.42**4.1★746 rev](https://www.amazon.com/dp/B002TSAZOM) [4**ATVMaster UST1152 Pool Pump Motor 1.5 HP 56J Frame 115/230V 3450 RPM Single Speed Replacement for A.O. Smith Century Hayward SP2610X15 AST165 B229**ATVMaster**$195.42**3.8★46 rev](https://www.amazon.com/dp/B0DJ8QCR42) [5**B2854 1-1/2HP Replaces Century/AO Smith Pool Pump Motors 1.5HP 115/230V 3450 RPM 8.0/16.0Amps 56Y Frame 1.1Service Factor PSC F56AA40A01 Include Replace Parts Square Flange ODP Enclosure Leungoo**LEUNGOO**$238.73**3.1★105 rev](https://www.amazon.com/dp/B0F31DF123)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 HP Pool Pump Motor for B2855**FOREBEN**$233.18**41 rev1y ago](https://www.amazon.com/dp/B0FJ1Y5H59) [**B2853 1 HP Replaces Century AO Smith Pool Pump Motors 115/230V 3450 RPM 13.20/6.6A 56Y Frame 1.25 Service Factor Compatible with Pentair Superflo Sta-Rite Whisperflo Jandy Square Flange LEUNGOO**LEUNGOO**$193.77**51 rev1y ago](https://www.amazon.com/dp/B0FBRVZB3N) [**B2855 2HP Pool Pump Motor Replaces Century/AO Smith Regal Beloit B855 Swimming Pool Pump Motors 230V 10A 3450RPM 1.5KW 56Y Frame 1.1 SF Include Replace Parts Single Phase Square Flange Leungoo**LEUNGOO**$255.67**59 rev1y ago](https://www.amazon.com/dp/B0FGK3XW8F) [**B2854 1-1/2HP Replaces Century/AO Smith Pool Pump Motors 1.5HP 115/230V 3450 RPM 8.0/16.0Amps 56Y Frame 1.1Service Factor PSC F56AA40A01 Include Replace Parts Square Flange ODP Enclosure Leungoo**LEUNGOO**$238.73**105 rev1y ago](https://www.amazon.com/dp/B0F31DF123) [**VEVOR 2 HP Pool Pump Motor 3450 RPM High Speed 230V (7.8 Amps) 50F/250V Capacitor 1.3 SF CCW Rotation 56Y Square Flange Replacement Motor for Swimming Pools Spa Centers**VEVOR**$152.00**31 rev1y ago](https://www.amazon.com/dp/B0F5B2HCS7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Aquastrong 2HP In/Above Ground Pool Pump with Timer 220V 8917GPH High Flow Powerful Self Primming Swimming Pool Pumps with Filter**AQUASTRONG**$249.03**4.2★**▲ 124%**](https://www.amazon.com/dp/B0FY2F8KG8) [**VIVOHOME 1.5 HP 5400 GPH Energy-Saving Above Ground Swimming Pool Pump 115V 1.5 THP Upgrade Stainless lron Motor Shaft with Strainer Basket ETL & DOE Certified**VIVOHOME**$191.95**3.9★**▲ 98%**](https://www.amazon.com/dp/B07XYZB171) [**Dohenys 1 HP Above Ground Swimming Pool Pump | 115V 75 GPM (0.9 THP) | Stainless Steel Shaft Reinforced Thermoplastic Low-Noise High-Efficiency | 1.5 Internal & 2.5 External Threading**Doheny's**$181.39**4.4★**▲ 77%**](https://www.amazon.com/dp/B00KCXR7T2) [**Dohenys 1.5 HP Above Ground Swimming Pool Pump | 115V 83 GPM (1.2 THP) | Stainless Steel Shaft Reinforced Thermoplastic Low-Noise High-Efficiency | 1.5 Internal & 2.5 External Threading**Doheny's**$205.91**4.3★**▲ 41%**](https://www.amazon.com/dp/B00KCXU8O8) [**Hayward SP1610Z1MBK Motor Replacement for Select Hayward Pump 1.0 HP Maxrate Motor**Hayward**$346.95**4.4★**▲ 29%**](https://www.amazon.com/dp/B005INBIL4)
**~~View all trending →~~**
## **What buyers say about pool pump motor**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**15%
*“installed with no issues”*
**Value For Money**14%
*“very affordable”*
**Quality-Overall**12%
*“Excellent product”*
**Pressure**8%
*“The pressure is good”*
**Motor Power**7%
*“Motor works perfectly”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Size-Overall**6%
*“Exactly fit”*
**Strength**4%
*“Strong pump”*
**Durability**4%
*“its a durable”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Durability**33%
*“Failed after a month”*
**Quality-Overall**10%
*“Bad quality”*
**Leak-Proof**7%
*“Leaks like a sieve”*
**Size-Overall**4%
*“Cord is too short”*
**Functionality-Overall**4%
*“Does not work”*
**Value For Money**4%
*“figured it would be cheap”*
**Heating**3%
*“Overheats to the point of Sizzling”*
**Noise Level**2%
*“is VERY loud”*
**Assembly/Installation**2%
*“was told I assembled incorrectly”*
**Motor Issues**2%
*“weak motor please help this product has a wrong description it says 1.5 hp witch is not true it has been installed”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**13%
**Functionality-Overall**13%
**Motor Issues**11%
**Advertised Vs Actual Product**6%
**Leak-Proof**4%
**Durability**4%
**Value For Money**3%
**Heating**3%
**Connectivity-Overall**3%
## **Common questions**
- **Is pool pump motor profitable to sell on Amazon United States?**
- The niche generates $544K/yr across 82 tracked products. 10 of 12 products launched in the last 360 days are still selling. 90-day search growth is +114.9%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the pool pump motor niche?**
- 30 brands and 111 sellers compete. The top 5 products take 27% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in pool pump motor?**
- Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 3.8%.
- **When does demand for pool pump motor peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the pool pump motor niche?**
- Listings span $112.13–$795.01; the average listing price is $230.85 (sweet spot $15–$100). The average incumbent carries 485 reviews — the moat a new listing must climb.
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