---
title: "Pink Door Mat — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pink-door-mat"
last_updated: "2026-08-10T23:10:26.180Z"
locale: en
meta:
description: "Niche score 58/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · $73K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pink Door Mat — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **pink door mat**
**Worth a look**
Shows a sweet-spot price point ($43.73 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 60Conversion 11Competition 87Returns 41Price range 63Avg price 95Brand share 93Review moat 69Quality gap 68
**Avg price**
**Incredible****$43.73**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Review moat**
**Good****723.52**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$10.40–$144.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+36.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$73K**
$73K/yr · 185K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, pink door mat is a $73K/yr Amazon United States market (185K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pink door mat market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$66K–$87K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#556**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **95%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**29 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**42%**
Top 20: 93%
**Top-5 click share**
**28%**
Top 20: 66%
**Open market**
**53%**
- Ileading11% - Lahome9% - KIhipIoe8% - Garvee8% - Pauwer6% - Nuanchu6%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +36.4% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pink-door-mat/trend)
## **Top pink door mat search terms**
- **pink outdoor rug**115K/yr+43.7%0.6% conv. - **outdoor rug pink**29K/yr+71.7%0.7% conv. - **hot pink outdoor rug**9K/yr+32.4%0.4% conv. - **pink patio rug**7K/yr+97.1%0.6% conv. - **outdoor pink rug**9K/yr+34.5%0.7% conv. - **pink outdoor rugs**5K/yr+32.8%0.3% conv. - **pink and white outdoor rug**7K/yr-54.1%0.9% conv. - **pastel outdoor rug**5K/yr-57.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pink-door-mat/search-terms)
## **Top pink door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$1K4%$3K6%$4K8%$6K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ileading Outdoor Patio Rug Pink Floral Reversible Outdoor Rug Waterproof Plastic Straw Mat Portable Outside Deck Area Rug Camping RV Carpet for Porch Balcony (58 ft)**Ileading**$31.96**4.4★921 rev](https://www.amazon.com/dp/B0CMTS17CH) [2**Pauwer Waterproof Outdoor Rug 6x9 Reversible Plastic Straw Patio Camping Rug Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Leaf Pink**Pauwer**$38.06**4.3★1,976 rev](https://www.amazon.com/dp/B0FSQT61WG) [3**Nuanchu Outdoor Rug Plastic Straw Rugs 5x8 ft Pink Bow Camping Patio Rug Coquette Carpet Mat Indoor Outdoor Rv Mat for Valentines Outside Beach Pool Patio Backyard Deck**Nuanchu**$31.32**4.3★67 rev](https://www.amazon.com/dp/B0F29BX4WL) [4**Bsmathom Waterproof Outdoor Rug 6x9 Reversible Boho Plastic Straw Patio Deck Camping Rugs Indoor Outdoor Portable RV Mat Clearance Carpet for Outside Porch Balcony Backyard Beach Pool Pink**Bsmathom**$38.35**4.4★1,423 rev](https://www.amazon.com/dp/B0FS1JRM9X) [5**Pink and White Buffalo Outdoor Rug 24x51Checkered Plaid Front Porch Rug Cotton Woven Machine Washable Door Mat Outdoor for Layered Doormat Hello Welcome Door Mat Kitchen Farmhouse Entryway**BUAGETUP**$20.89**4.7★1,072 rev](https://www.amazon.com/dp/B0F7G6ZBWV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garvee 5x8 Pink Waterproof Outdoor Rug Reversible Quick Dry Weather Resistant Plastic Straw Patio Rug for Deck Porch RV Camping Balcony Beach Foldable Outdoor Carpet Easy to Clean Pink White**Garvee**$26.46**122 rev5mo ago](https://www.amazon.com/dp/B0G491THQ4) [**Dunzy Scalloped Outdoor Patio Rug 5 x 8 ft Non-Slip Plastic Straw Scalloped Carpet Waterproof Indoor Outdoor Area Mat for Outside Rv Camping Deck Pool Beach Porch Backyard(Pink)**Dunzy**$35.29**13 rev5mo ago](https://www.amazon.com/dp/B0GMHRYF49) [**Findosom Waterproof Outdoor Rug 6 x 9 - Reversible Mandala Outdoor Plastic Straw Rug Durable Foldable Patio Rug for RV Deck Balcony Backyard Picnic Porch Camping Beach Pink**Findosom**$43.48**388 rev5mo ago](https://www.amazon.com/dp/B0FS7S6Z45) [**Garvee Scalloped RV Rugs for Outside 8x10 Patio Rugs Outdoor Waterproof Modern Border Foldable Reversible Rug UV Resistant Plastic Straw Carpet for Picnic Backyard Porch Beach Camper Hot Pink**Garvee**$43.47**171 rev5mo ago](https://www.amazon.com/dp/B0GK7D3JXS) [**3x5 Outdoor Rug Washable Pink and White Striped Porch Rug Cotton Woven Farmhouse Front Door Mats for Porch/Entryway/Home Entrance Decor/Bedroom/Laundry Room/Patio/Front Door**KIhipIoe**$32.11**186 rev6mo ago](https://www.amazon.com/dp/B0GGNDDMN5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dunzy Scalloped Outdoor Patio Rug 5 x 8 ft Non-Slip Plastic Straw Scalloped Carpet Waterproof Indoor Outdoor Area Mat for Outside Rv Camping Deck Pool Beach Porch Backyard(Pink)**Dunzy**$35.29**3.6★**▲ 101%**](https://www.amazon.com/dp/B0GMHRYF49) [**Garvee 5x8 Pink Waterproof Outdoor Rug Reversible Quick Dry Weather Resistant Plastic Straw Patio Rug for Deck Porch RV Camping Balcony Beach Foldable Outdoor Carpet Easy to Clean Pink White**Garvee**$26.46**4.3★**▲ 96%**](https://www.amazon.com/dp/B0G491THQ4) [**Anidaroel Pink Butterfly Outdoor Rug 6X9 for Patios Waterproof Clearance Reversible Plastic Straw Outside Rug Outdoor RV Camping Rugs for Backyard Beach Camper Pool Deck (Pink 6X9)**Anidaroel**$36.42**4.4★**▲ 88%**](https://www.amazon.com/dp/B0DGLMXPXF) [**Bsmathom Waterproof Outdoor Rug 6x9 Reversible Boho Plastic Straw Patio Deck Camping Rugs Indoor Outdoor Portable RV Mat Clearance Carpet for Outside Porch Balcony Backyard Beach Pool Pink**Bsmathom**$38.35**4.4★**▲ 82%**](https://www.amazon.com/dp/B0FS1JRM9X) [**Pauwer Waterproof Outdoor Rug 6x9 Reversible Plastic Straw Patio Camping Rug Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Leaf Pink**Pauwer**$38.06**4.3★**▲ 82%**](https://www.amazon.com/dp/B0FSQT61WG)
**~~View all trending →~~**
## **What buyers say about pink door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**23%
*“The colors are amazing”*
**Quality-Overall**14%
*“Well made and exactly as anticipated”*
**Advertised Vs Actual Product**7%
*“Just as advertised”*
**Durability**6%
*“Its very durable”*
**Value For Money**6%
*“Worth the money”*
**Ease Of Cleaning**5%
*“It is easy to clean”*
**Upholstery/Fabric Quality**4%
*“Its a thick fabric that holds up and can be machine washed and air dried”*
**Design-Overall**3%
*“The pattern itself is pretty”*
**Material Quality**3%
*“the material is legit”*
**Size-Overall**3%
*“Perfect size”*
### **What buyers complain about **
**Quality-Overall**16%
*“Cheap cheap”*
**Thickness**15%
*“The material is thicker than I was expecting”*
**Material Quality**8%
*“the material is not as sturdy or heavy-duty as typical outdoor rugs”*
**Color**7%
*“The colors have slightly faded. welcome to Nashville with over 100 days of rain a year”*
**Durability**6%
*“rips extremely easy”*
**Size-Overall**6%
*“It was a little too long for my patio”*
**Flatness**5%
*“you can see that it does not lay flat”*
**Ease Of Cleaning**4%
*“Looks dirty”*
**Value For Money**4%
*“Not worth the money at all”*
**Advertised Vs Actual Product**1%
*“Not what it looks like in picture”*
### **Top return reasons **
**Size-Overall**45%
**Color**19%
**Material Quality**10%
**Advertised Vs Actual Product**8%
**Quality-Overall**6%
**Thin**2%
**Thickness**2%
**Functionality-Overall**1%
**Flatness**1%
**Strength**1%
## **Common questions**
- **Is pink door mat profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 64 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +36.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the pink door mat niche?**
- 29 brands and 47 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in pink door mat?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Material Quality. The return rate is 3.7%.
- **When does demand for pink door mat peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the pink door mat niche?**
- Listings span $10.40–$144.28; the average listing price is $43.73 (sweet spot $15–$100). The average incumbent carries 724 reviews — the moat a new listing must climb.
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