---
title: "Search terms — picnic umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/picnic-umbrella/search-terms"
last_updated: "2026-08-10T16:28:54.536Z"
locale: en
meta:
  description: "Niche score 58/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $67K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — picnic umbrella - Flapen"
---

# **picnic umbrella**

**Worth a look**

Shows demand growing +158.6% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 17Growth 96Conversion 12Competition 86Returns 45Price range 61Avg price 92Brand share 75Review moat 25Quality gap 63

**Growth**

**Incredible****+158.6%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$54.05**

avg listing price — sweet spot $15–$100

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$9.96–$150.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****4,728.29**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$67K**

$67K/yr · 127K searches

**Conversion**

**Bad****1.0%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms