---
title: "Trend — picnic blankets - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/picnic-blankets/trend"
last_updated: "2026-08-09T21:50:59.317Z"
locale: en
meta:
  description: "Niche score 62/100 · $2.9M/yr market · 4.5M searches/yr · $21.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $2.9M/yr market · 4.5M searches/yr · $21.10 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — picnic blankets - Flapen"
---

# **picnic blankets**

**Launch it**

A $2.9M/yr market growing +63.7% this quarter with returns at 3.0% — clears our launch bar.

Market size 96Growth 76Conversion 38Competition 50Returns 50Price range 80Avg price 90Brand share 59Review moat 46Quality gap 30

**Market size**

**Incredible****$2.9M**

$2.9M/yr · 4.5M searches

**Avg price**

**Great****$21.10**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.93–$36.47**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+63.7%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****55%**

top-5 click share — leaders hold, buyers still browse

**Returns**

**Okay****3.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Okay****1,925.52**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

## Trend