---
title: "Phi Villa 15ft Large Patio Umbrellas with Base Included — $56K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/phi-villa-15ft-large-patio-umbrellas-with-base-included"
last_updated: "2026-08-10T23:16:32.767Z"
locale: en
meta:
description: "Niche score 65/100 · $56K/yr market · 13K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $56K/yr market · 13K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Phi Villa 15ft Large Patio Umbrellas with Base Included — $56K/yr Amazon US Niche (2026) - Flapen"
---
# **phi villa 15ft large patio umbrellas with base included**
**Worth a look**
Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 14Growth 95Conversion 40Competition 74Returns 96Price range 10Avg price 62Brand share 82Review moat 82Quality gap 82
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+121.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****360.33**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Good****$139.48**
avg listing price — sweet spot $15–$100
**Conversion**
**Okay****3.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$56K**
$56K/yr · 13K searches
**Price range**
**Bad****$88.40–$201.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, phi villa 15ft large patio umbrellas with base included is a $56K/yr Amazon United States market (13K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **phi villa 15ft large patio umbrellas with base included market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$35K**
- units × avg price
- **Conversion rate**
- **3.2%**
- **Avg BSR**
- **#425**
- **Page quality**
- **0%**
- **Prime**
- **53%**
- **Sponsored**
- **94%**
- **Out of stock**
- **14.6%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **257 days**
## **Competition & brand share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**53%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 83%
**Open market**
**39%**
- AECOJOY19% - PHI VILLA10% - HOMSHADE8% - LEVELEVE8% - SUPERJARE8% - AreShark8%
## **Demand & seasonality**
Weekly Amazon search volume, last 57 weeks — +121.2% search growth over the last 90 days.
2K2KPrime Day '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecFebMarAprMayJunJul
Peak months: May, Jun, Jul · busiest ÷ quietest = 94.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/phi-villa-15ft-large-patio-umbrellas-with-base-included/trend)
## **Top phi villa 15ft large patio umbrellas with base included search terms**
- **15 ft patio umbrella with solar lights**5K/yr+101.1%0.9% conv. - **15ft umbrella outdoor patio with lights**5K/yr+140.8%0.9% conv. - **15ft patio umbrella with solar lights**3K/yr+131.3%1.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/phi-villa-15ft-large-patio-umbrellas-with-base-included/search-terms)
## **Top phi villa 15ft large patio umbrellas with base included products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$4K12%$7K16%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**AECOJOY 15ft Patio Umbrella with Solar Lights Outdoor Large Patio Umbrella with Crank Handle and 156 PCS LED Lights Rectangular Market Umbrella for Backyard Deck Pool in Beige(1.9 Pole)**AECOJOY**$103.83**3.4★31 rev](https://www.amazon.com/dp/B0GGJ3TDCQ) [2**AreShark 15FT Patio Umbrella with Solar Lights Double Sided Outdoor Table Umbrellas with Crank Large Rectangular Market Umbrella for Porch Lawn Pool Backyard Beige**AreShark**$130.27**4.3★203 rev](https://www.amazon.com/dp/B0G5917R73) [3**15ft Large Double Sided Patio Umbrella with 48 Solar LED Lights & Base Included Heavy Duty Market Table Umbrella with 220gsm Fade-Resistant Canopy for Commercial & Residential Deck Pool Backyard (Beige)**HOMSHADE**$159.41**4.4★598 rev](https://www.amazon.com/dp/B0CN8DT5X2) [4**PHI VILLA 15ft Large Patio Umbrella with Base&Solar Lights Rectangle Beige**PHI VILLA**$198.63**4.2★1,639 rev](https://www.amazon.com/dp/B08CH4QL2J) [5**GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige**GarveeLife**$126.33**4.2★42 rev](https://www.amazon.com/dp/B0GGZCLZTS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**15FT Outdoor Patio Umbrella Double-Sided Rectangle Market Umbrella with 36 LED Solar Lights & Base UV50+ Weather-Resistant Oversized Outdoor Umbrella Crank Lift 3-Way Shade for Pool Garden Backyard**Garvee**$119.37**27 rev3mo ago](https://www.amazon.com/dp/B0GVJRCQ8Z) [**Rotihom 15ft Double-Sided Patio Umbrella with Solar Lights and Base Included Large Patio Umbrella with 48 LED Dual-Color Lights 135 Sq Ft Shade Area Patio Table Umbrella for Pool Outddor Deck (Champagne)**Rotihom**$148.61**3 rev4mo ago](https://www.amazon.com/dp/B0GRGNBZJX) [**SUPERJARE 15ft Large Patio Umbrella with Base included Double Sided Outdoor Umbrella with Solar Lights Pool Umbrella with Fade Resistant Canopy for Deck Porch Yard Balcony Beige**SUPERJARE**$164.99**122 rev5mo ago](https://www.amazon.com/dp/B0G5XTC9QG) [**KioGro 1515ft Rectangular Patio Umbrella 36 Solar LED Lights Crank Beige**KioGro**$100.19**106 rev5mo ago](https://www.amazon.com/dp/B0GMWZSCPH) [**GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige**GarveeLife**$126.33**42 rev6mo ago](https://www.amazon.com/dp/B0GGZCLZTS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Patio Kingdom 15FT Patio Umbrella with Solar Lights Double-Sided Extra Large Outdoor Table Umbrella with Base Included Heavy-Duty 12 Iron Ribs Market Umbrella for Garden Pool Backyard Beige**Patio Kingdom**$127.86**4.0★**▲ 49%**](https://www.amazon.com/dp/B0G2HFV64H) [**GarveeLife 15 ft Large Patio Umbrella with Base and Solar Lights Double-Sided Rectangle Umbrella Oversized Shade for 8-10 People 36 LED Lights and Weighted Base for Pool Deck Backyard Beige**GarveeLife**$126.33**4.2★**▲ 48%**](https://www.amazon.com/dp/B0GGZCLZTS) [**Kingdura 15ft Large Patio Umbrella with Solar Lights Double-Sided Rectangle Outdoor Table Umbrella with Base Included 12 Reinforced Ribs 48 Led Lights Crank Lift for Market Pool Deck Royal blue**Kingdura**$133.39**4.0★**▲ 47%**](https://www.amazon.com/dp/B0FXRLLJS3) [**KioGro 1515ft Rectangular Patio Umbrella 36 Solar LED Lights Crank Beige**KioGro**$100.19**4.2★**▲ 46%**](https://www.amazon.com/dp/B0GMWZSCPH) [**AECOJOY 15ft Patio Umbrella with Solar Lights Double Sided Large Patio Umbrella with Crank Handle and 156 PCS LED Lights Outdoor Rectangular Market Umbrella for Backyard Deck Pool in Black(1.9 Pole)**AECOJOY**$108.10**3.4★**▲ 42%**](https://www.amazon.com/dp/B0GGHZKSR7)
**~~View all trending →~~**
## **What buyers say about phi villa 15ft large patio umbrellas with base included**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**16%
*“Ease to assemble”*
**Quality-Overall**15%
*“Good quality”*
**Value For Money**8%
*“Worth every penny”*
**Strength**8%
*“Very sturdy”*
**Size-Overall**8%
*“Loved the size”*
**Sun Shade/Wind Shield**6%
*“Great sun protection”*
**Color**5%
*“Color great”*
**Brightness/Shine/Glow**4%
*“They are the perfect brightness at night”*
**Advertised Vs Actual Product**4%
*“Just what I needed”*
**Design-Overall**3%
*“Good design”*
### **What buyers complain about **
**Functionality-Overall**11%
*“Doesn't function as advertised”*
**Size-Overall**9%
*“We did have to get a much bigger stand”*
**Quality-Overall**8%
*“Bad quality”*
**Brightness/Shine/Glow**8%
*“They're not that bright”*
**Durability**7%
*“Broke after two uses”*
**Weight Heavy**5%
*“Heavy as hell”*
**Value For Money**3%
*“Disappointing Base for the Price”*
**Stitch/Finish/Polish**3%
*“the stitching is already starting to come undone in multiple places”*
**Strength**3%
*“These are the most brittle”*
**Water Resistance**3%
*“Doesn't work in the rain”*
### **Top return reasons **
**Size-Overall**38%
**Defective Material/Parts**13%
**Color**8%
**Advertised Vs Actual Product**6%
**Material Quality**5%
**Value For Money**4%
**Assembly/Installation**3%
**Functionality-Overall**3%
**Mechanism Issues**3%
**Quality-Overall**3%
## **Common questions**
- **Is phi villa 15ft large patio umbrellas with base included profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 36 tracked products. 20 of 27 products launched in the last 360 days are still selling. 90-day search growth is +121.2%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the phi villa 15ft large patio umbrellas with base included niche?**
- 21 brands and 28 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in phi villa 15ft large patio umbrellas with base included?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Quality-Overall. The return rate is 0.7%.
- **When does demand for phi villa 15ft large patio umbrellas with base included peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 94.1× the quietest.
- **What does it cost to enter the phi villa 15ft large patio umbrellas with base included niche?**
- Listings span $88.40–$201.22; the average listing price is $139.48 (sweet spot $15–$100). The average incumbent carries 360 reviews — the moat a new listing must climb.
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