---
title: "Periwinkle Plants — $23K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/periwinkle-plants"
last_updated: "2026-08-11T01:36:14.234Z"
locale: en
meta:
description: "Niche score 60/100 · $23K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $23K/yr market · 22K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Periwinkle Plants — $23K/yr Amazon US Niche (2026) - Flapen"
---
# **periwinkle plants**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 96Conversion 51Competition 25Returns 98Price range 87Avg price 95Brand share 30Review moat 92Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+135.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$25.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****161.71**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$7.48–$78.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****4.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$23K**
$23K/yr · 22K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, periwinkle plants is a $23K/yr Amazon United States market (22K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Mar–Apr–May–Jun. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **periwinkle plants market data**
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$19K–$26K**
- units × avg price
- **Conversion rate**
- **4.2%**
- **Avg BSR**
- **#4,325**
- **Page quality**
- **0%**
- **Prime**
- **41%**
- **Sponsored**
- **59%**
- **Out of stock**
- **25.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- Generic38% - Greenwood Nursery33% - Eunivus7% - The Three Company4% - BULBORIUM4% - Carpet Creeping3% - Open — no brand owns it (5 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +135.5% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun · busiest ÷ quietest = 8.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/periwinkle-plants/trend)
## **Top periwinkle plants search terms**
- **vinca plants live for planting**8K/yr+309.6%1.8% conv. - **vinca minor**6K/yr+77.0%1.8% conv. - **periwinkle plants**3K/yr+62.4%2.4% conv. - **vinca minor ground cover plants**4K/yr+37.0%2.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/periwinkle-plants/search-terms)
## **Top periwinkle plants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$5K30%$7K40%$9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1![Greenwood Nursery: Live Ground-Cover Plants - Vinca Minor + Lesser/Dwarf Periwinkle - [Qty: 50 Bare Roots] - (Click for Other Available Plants/Quantities)](https://m.media-amazon.com/images/I/61kEKTyxCPL.jpg)**Greenwood Nursery: Live Ground-Cover Plants - Vinca Minor + Lesser/Dwarf Periwinkle - \[Qty: 50 Bare Roots\] - (Click for Other Available Plants/Quantities)**Greenwood Nursery**$43.88**3.8★1,698 rev](https://www.amazon.com/dp/B009ZIGDIG) [2**Myrtle Vinca/Periwinkle Hardy Groundcover 50 Plants 2 Pots**Generic**$78.67**4.4★50 rev](https://www.amazon.com/dp/B09XKLDND5) [3**VINCA Flowers Mixed Colors Live Plants 4 Pack**Generic**$12.14**3.8★4 rev](https://www.amazon.com/dp/B0FK2P12LD) [4**100 Vinca Minor Periwinkle Creeping Myrtle**Eunivus**$56.88**3.6★98 rev](https://www.amazon.com/dp/B07HMRBQWC) [5**50 Creeping Myrtle Periwinkle Vinca Minor Vines - Fast-Growing Evergreen Ground Cover Plant with Dark Green Foliage and Light Blue Flowers**Generic**$31.23**3.7★43 rev](https://www.amazon.com/dp/B09WM7D2TD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Set of 50 Periwinkle Plant Live Vinca Minor Plants Live Periwinkle Ground Cover Well Rootes for Outdoor Gardens Slopes and Landscape Areas**Generic**$38.94**0 rev1mo ago](https://www.amazon.com/dp/B0H29GNZQZ) [**Set of 25 Vinca Minor Plants Live 6 to 8 Inches Tall Low Maintenance Periwinkle Ground Cover for Outdoor Landscaping and Garden Borders**Generic**$34.93**0 rev1mo ago](https://www.amazon.com/dp/B0H29JZW49) [**Live Periwinkle (Vinca Minor) (2 Pack) - Bowles Blue Evergreen Ground Cover Perennial 6 Tall by 5 Wide in 1 Qt Pot**The Three Company**$20.03**9 rev4mo ago](https://www.amazon.com/dp/B0GNMRNLL5) [**999+ Mix Vinca Periwinkle Flower Seeds for Planting in Home Garden-Non-GMO Heirloom Plant Seeds Garden Outdoor**Generic**$8.71**37 rev7mo ago](https://www.amazon.com/dp/B0G7FNHRSV) [**200+ Mixed Vinca Periwinkle Seeds Dwarf Rosea Ground Cover Flowers Garden Planting**SPROUTARAQ**$8.37**24 rev7mo ago](https://www.amazon.com/dp/B0G4LSVSLP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Set of 25 Vinca Minor Plants Live 6 to 8 Inches Tall Low Maintenance Periwinkle Ground Cover for Outdoor Landscaping and Garden Borders**Generic**$34.93**0.0★**▲ 78%**](https://www.amazon.com/dp/B0H29JZW49) [**Live Flowering Sunpatiens - Purple (2 Plants Per Pack) Beautiful Annual Summer Color 10 Tall by 6 Wide in 1 Quart Pot**The Three Company**$19.93**3.4★**▲ 78%**](https://www.amazon.com/dp/B0D5NWHQ5M) [**Set of 50 Periwinkle Plant Live Vinca Minor Plants Live Periwinkle Ground Cover Well Rootes for Outdoor Gardens Slopes and Landscape Areas**Generic**$38.94**0.0★**▲ 78%**](https://www.amazon.com/dp/B0H29GNZQZ) [**200+ Mixed Vinca Periwinkle Seeds Dwarf Rosea Ground Cover Flowers Garden Planting**SPROUTARAQ**$8.37**3.2★**▲ 56%**](https://www.amazon.com/dp/B0G4LSVSLP) [**999+ Mix Vinca Periwinkle Flower Seeds for Planting in Home Garden-Non-GMO Heirloom Plant Seeds Garden Outdoor**Generic**$8.71**2.9★**▲ 52%**](https://www.amazon.com/dp/B0G7FNHRSV)
**~~View all trending →~~**
## **What buyers say about periwinkle plants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**65%
*“Plants healthy”*
**Color**11%
*“Beautiful colors”*
**Quality-Overall**5%
*“Very good quality plants”*
**Value For Money**3%
*“price is good for 1000 seeds”*
**Moist/Dry**2%
*“moist”*
**Ease Of Use**2%
*“Easy to handle”*
**Advertised Vs Actual Product**1%
*“Way better than I expected”*
**Instructions/User Manual/Troubleshooting**1%
*“Detailed Instructions and Plenty of Seeds”*
**Thickness**1%
*“Thick, and Strong”*
**Strength**1%
*“Thick, and Strong”*
### **What buyers complain about **
**Plant Growth**57%
*“Bad seeds”*
**Value For Money**11%
*“This was not a great value for the money”*
**Color**5%
*“only one color”*
**Moist/Dry**4%
*“Arrived dried looking”*
**Size-Overall**3%
*“Arrived tiny”*
**Advertised Vs Actual Product**3%
*“this ad is false”*
**Functionality-Overall**2%
*“still lost about 20%”*
**Contamination**2%
*“They can be invasive”*
**Natural Resource Wastage**1%
*“Waste of money”*
**Durability**1%
*“They were dead on day 2 after planting”*
### **Top return reasons **
**Plant Growth**30%
**Advertised Vs Actual Product**27%
**Functionality-Overall**14%
**Value For Money**11%
**Defective Material/Parts**6%
**Ease Of Use**3%
**Instructions/User Manual/Troubleshooting**3%
**Size-Overall**3%
**Durability**1%
**Strength**1%
## **Common questions**
- **Is periwinkle plants profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 17 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the periwinkle plants niche?**
- 11 brands and 14 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in periwinkle plants?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.4%.
- **When does demand for periwinkle plants peak?**
- Demand peaks in Mar–Apr–May–Jun; the busiest month runs 8.1× the quietest.
- **What does it cost to enter the periwinkle plants niche?**
- Listings span $7.48–$78.67; the average listing price is $25.80 (sweet spot $15–$100). The average incumbent carries 162 reviews — the moat a new listing must climb.
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