---
title: "Pergola — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pergola"
last_updated: "2026-08-11T00:02:28.246Z"
locale: en
meta:
description: "Niche score 71/100 · $1.2M/yr market · 868K searches/yr · $869.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $1.2M/yr market · 868K searches/yr · $869.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pergola — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **pergola**
**Launch it**
A $1.2M/yr market growing +71.3% this quarter with returns at 0.8% — clears our launch bar.
Market size 81Growth 80Conversion 2Competition 97Returns 96Price range 1Avg price 0Brand share 93Review moat 91Quality gap 86
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Review moat**
**Great****189.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****$1.2M**
$1.2M/yr · 868K searches
**Growth**
**Great****+71.3%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$58.91–$3997.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****$869.07**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, pergola is a $1.2M/yr Amazon United States market (868K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 71/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pergola market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#1,512**
- **Page quality**
- **0%**
- **Prime**
- **28%**
- **Sponsored**
- **97%**
- **Out of stock**
- **21.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **195 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**71 **▲rising
**Sellers**
**76**
**Top-5 brand share**
**42%**
Top 20: 76%
**Top-5 click share**
**13%**
Top 20: 34%
**Open market**
**54%**
- MIRADOR15% - Aoxun12% - MELLCOM7% - PURPLE LEAF5% - Backyard Discovery4% - KYBOLT3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +71.3% search growth over the last 90 days.
50K30KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pergola/trend)
## **Top pergola search terms**
- **louvered pergola**152K/yr+55.7%0.1% conv. - **pergola kit**160K/yr+42.4%0.3% conv. - **mirador pergola**72K/yr+49.4%0.2% conv. - **pergola kits**52K/yr+96.8%0.1% conv. - **lean to**55K/yr+63.8%0.0% conv. - **10x10 pergola**41K/yr+95.6%0.3% conv. - **retractable pergola**34K/yr+115.5%0.1% conv. - **louvered pergola with screen**26K/yr+189.5%0.1% conv. - **aluminum pergola**39K/yr+51.2%0.1% conv. - **wood pergola**37K/yr+39.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pergola/search-terms)
## **Top pergola products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$12K2%$24K3%$36K4%$48K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIRADOR 80S Louvered Pergola 10 x 10 Modern Style with Adjustable Louvers for Outdoor Roof Garden Easy Assembly Durable Charcoal**MIRADOR**$869.56**4.6★100 rev](https://www.amazon.com/dp/B0CT8CYVKS) [2**MELLCOM Louvered Pergola 10x12 Outdoor Rustproof Shelter with Adjustable Roof Steel Aluminum Gazebo with Waterproof Curtains and Netting for Patio Deck Dark Grey**MELLCOM**$1191.66**4.3★258 rev](https://www.amazon.com/dp/B0GVF18782) [3**Mirador 111S Round Louvered Pergola Gazebo 10Ft x 13Ft Full Aluminum Frame Adjustable Roof Outdoor Durable Charcoal**MIRADOR**$2150.57**3.9★15 rev](https://www.amazon.com/dp/B0DCFNGYD5) [4**MIRADOR 80S Louvered Pergola 10 x 20 Modern Style with Adjustable Louvers and Integrated Drainage System for Deck Garden Yard Easy Installation Plus Size Charcoal**MIRADOR**$1711.93**4.6★100 rev](https://www.amazon.com/dp/B0CT9W1C8H) [5**MIRADOR 80S Louvered Pergola 10 x 12 Modern Style with Adjustable Louvers and Integrated Drainage System for Deck Garden Yard Easy Installation Charcoal**MIRADOR**$1475.68**4.6★100 rev](https://www.amazon.com/dp/B0DCJM775N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**SAILARY Louvered Pergola 10 x 13 Outdoor Pergola with Wind-Resistant Thickened Frame Aluminum Patio Pergola with Adjustable Louvers Roof Hardtop Gazebo for Deck Garden Backyard Gray**SAILARY**$761.08**1 rev1mo ago](https://www.amazon.com/dp/B0H2WDDPCD) [**Jocisland 10x12 FT Premium Cedar Wood Pergola with Trellis Roof & Weather-Resistant Support Outdoor Pergola Kit with Stakes Backyard Gazebo for Garden Patio & Events Reddish-Brown**Jocisland**$586.07**3 rev2mo ago](https://www.amazon.com/dp/B0GYXXXLG9) [**KYBOLT 10x10 Ft Outdoor Pergola Aluminum Pergola with Retractable Canopy Wood-Grain Sun Shade Shelter for Garden Patio Backyar Deck(Gray)**KYBOLT**$184.77**70 rev3mo ago](https://www.amazon.com/dp/B0GXB1XZG9) [**AirWire 10x12 FT Louvered Pergola Dark Gray**AirWire**$759.02**80 rev3mo ago](https://www.amazon.com/dp/B0GX9KBNSJ) [**10x10FT Louvered Pergola Modern Style Outdoor Pergola with Adjustable Louvered Roof Reinforced Aluminum Frame Integrated Drainage System Hardtop Gazebo for Patio Deck Gray**IDEALHOUSE**$787.25**2 rev3mo ago](https://www.amazon.com/dp/B0GWMG4DWK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AirWire 10x12 FT Louvered Pergola Dark Gray**AirWire**$759.02**4.5★**▲ 86%**](https://www.amazon.com/dp/B0GX9KBNSJ) [**SAILARY Louvered Pergola 10 x 13 Outdoor Pergola with Wind-Resistant Thickened Frame Aluminum Patio Pergola with Adjustable Louvers Roof Hardtop Gazebo for Deck Garden Backyard Gray**SAILARY**$761.08**3.0★**▲ 86%**](https://www.amazon.com/dp/B0H2WDDPCD) [**KYBOLT 10x10 Ft Outdoor Pergola Aluminum Pergola with Retractable Canopy Wood-Grain Sun Shade Shelter for Garden Patio Backyar Deck(Gray)**KYBOLT**$184.77**3.8★**▲ 85%**](https://www.amazon.com/dp/B0GXB1XZG9) [**Aoxun Louvered Pergola 10x12 All-Aluminum Outdoor Gazebo with Independent Adjustable Roofs Waterproof Curtains and Netting Integrated Drainage System for Patios & Backyard**Aoxun**$1103.59**4.3★**▲ 85%**](https://www.amazon.com/dp/B0GWDBW78B) [**Jocisland 10x12 FT Premium Cedar Wood Pergola with Trellis Roof & Weather-Resistant Support Outdoor Pergola Kit with Stakes Backyard Gazebo for Garden Patio & Events Reddish-Brown**Jocisland**$586.07**3.1★**▲ 84%**](https://www.amazon.com/dp/B0GYXXXLG9)
**~~View all trending →~~**
## **Common questions**
- **Is pergola profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 200 tracked products. 85 of 110 products launched in the last 360 days are still selling. 90-day search growth is +71.3%. Flapen's verdict: Launch it (71/100).
- **How competitive is the pergola niche?**
- 71 brands and 76 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 42% of demand.
- **When does demand for pergola peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the pergola niche?**
- Listings span $58.91–$3997.88; the average listing price is $869.07 (sweet spot $15–$100). The average incumbent carries 189 reviews — the moat a new listing must climb.
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