---
title: "Peony Bulbs — $138K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/peony-bulbs"
last_updated: "2026-08-10T23:04:58.573Z"
locale: en
meta:
description: "Niche score 70/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · $138K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Peony Bulbs — $138K/yr Amazon US Niche (2026) - Flapen"
---
# **peony bulbs**
**Worth a look**
Shows beatable incumbent ratings (3.6★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 30Growth 87Conversion 23Competition 78Returns 98Price range 84Avg price 95Brand share 53Review moat 90Quality gap 99
**Quality gap**
**Incredible****3.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****191.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Great****+89.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$6.26–$67.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$138K**
$138K/yr · 310K searches
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, peony bulbs is a $138K/yr Amazon United States market (310K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 70/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **peony bulbs market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$195K–$244K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#3,203**
- **Page quality**
- **0%**
- **Prime**
- **61%**
- **Sponsored**
- **91%**
- **Out of stock**
- **12.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**18 **—flat
**Sellers**
**25**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 77%
**Open market**
**22%**
- Marde Ross & Company36% - Willard & May13% - BuggyBeds9% - GSB Garden State Bulb9% - Seeds Of Strength7% - GardeningProducts4Less4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 10.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/peony-bulbs/trend)
## **Top peony bulbs search terms**
- **peony bulbs**137K/yr+46.7%2.7% conv. - **peony plant**24K/yr+627.7%1.3% conv. - **peonies bulbs**42K/yr+43.3%2.7% conv. - **peonies plants live**16K/yr+527.9%2.0% conv. - **peony plants live**15K/yr+71.3%1.5% conv. - **peony live plant**6K/yr+285.6%0.7% conv. - **peony bulbs for planting**11K/yr+29.2%2.4% conv. - **peony plants**6K/yr+256.1%0.9% conv. - **peony bush**5K/yr+200.7%0.8% conv. - **peony roots for planting**6K/yr+63.4%2.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/peony-bulbs/search-terms)
## **Top peony bulbs products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$17K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mixed Peony Ranunculus Bulbs - 12 Large Size Corms for Vibrant Multi-Color Blooms Ideal for Gardens and Bouquets**Marde Ross & Company**$23.71**3.3★363 rev](https://www.amazon.com/dp/B08HHFMQHF) [2**Mixed Peony Jumbo Pack - 6 Paeonia Large Roots - White Pink Red**Willard & May**$31.55**3.7★470 rev](https://www.amazon.com/dp/B07BQ9PL3Q) [3**Sarah Bernhardt Double Pink Peony - Large 3-5 Eyes Bare Root**Marde Ross & Company**$30.82**3.5★186 rev](https://www.amazon.com/dp/B07YS86RSZ) [4**Peony Seeds for Garden Planting 99 Pieces Mixed Colors Perennial Flowers with Ruffled Blooms**BuggyBeds**$7.74**3.5★74 rev](https://www.amazon.com/dp/B0FPFPRRW6) [5**Jumbo 4 Pack Colorful Red White & Pink Peonies Flower Bulbs Bare Roots Collection - Attracts Butterflies Bees & Hummingbirds - These Double Blooms Measure Over 7 inches in Diameter - Great Gift!**GardeningProducts4Less**$26.65**4.1★14 rev](https://www.amazon.com/dp/B0CWBXJG76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mixed Peony Ranunculus Bulbs- Persian Buttercup -10 Corms Bulbs Flowering Blooms Perennial Bulbous Root Garden Plant (Pink)**Seeds Of Strength**$14.82**58 rev5mo ago](https://www.amazon.com/dp/B0GHNL6WTW) [**Mixed Peony Ranunculus Bulbs- Persian Buttercup -10 Corms Bulbs Flowering Blooms Perennial Bulbous Root Garden Plant (Mixed Color)**Seeds Of Strength**$14.63**58 rev5mo ago](https://www.amazon.com/dp/B0GHNDH2F2) [**299Pcs Perennial Mixed Peony Seeds for Garden Planting -Peony Flower Seeds for Planting Four Seasons**Generic**$7.12**12 rev7mo ago](https://www.amazon.com/dp/B0G43M9MSL) [**130+ Exotic Double Peony Seeds Non-GMO Heirloom Rare Peony Seeds for Planting Perennial Flowers with Ruffled Blooms Attracts Butterflies Pollinators**Wivolibe**$7.73**43 rev7mo ago](https://www.amazon.com/dp/B0G3NB7NRB) [**100pcs Peony Lactiflora Seeds for Cut Flower Farming - Long Stem Variety Commercial-Grade Blooms High Yield Perennial for Florist Supply**BuggyBeds**$7.87**9 rev9mo ago](https://www.amazon.com/dp/B0FSDSBPGL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Jumbo 4 Pack Colorful Red White & Pink Peonies Flower Bulbs Bare Roots Collection - Attracts Butterflies Bees & Hummingbirds - These Double Blooms Measure Over 7 inches in Diameter - Great Gift!**GardeningProducts4Less**$26.65**4.1★**▲ 84%**](https://www.amazon.com/dp/B0CWBXJG76) [**100pcs Peony Lactiflora Seeds for Cut Flower Farming - Long Stem Variety Commercial-Grade Blooms High Yield Perennial for Florist Supply**BuggyBeds**$7.87**4.0★**▲ 77%**](https://www.amazon.com/dp/B0FSDSBPGL) [**Garden State Bulb Bowl of Beauty Peony Flower Bulbs Pink Yellow Spring Planting (Bag of 3)**GSB Garden State Bulb**$22.55**4.2★**▲ 76%**](https://www.amazon.com/dp/B0CS3Y73HY) [**Marde Ross & Company Pink Hawaiian Coral Peony - Semi Double Coral Peony - Large Bare Root 3-5 Eyes**Marde Ross & Company**$36.88**3.0★**▲ 50%**](https://www.amazon.com/dp/B08121T9KG) [**Peter Brand Peony Flower Root - Fragrant Perennial - Grow Live Flowers - Ready to Plant Bulb - Good as Cut Flowers - Deer Resistant**Holland Bulb Farms**$26.31**2.9★**▲ 46%**](https://www.amazon.com/dp/B0D4MMYZFH)
**~~View all trending →~~**
## **What buyers say about peony bulbs**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**49%
*“Healthy plants”*
**Quality-Overall**9%
*“Good quality seeds”*
**Color**6%
*“Well packaged color mix”*
**Value For Money**6%
*“Good value”*
**Advertised Vs Actual Product**5%
*“Perfection just as pictured”*
**Smell**4%
*“Beautiful fragrance and appearance”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**3%
*“The bottle itself feels sturdy”*
**Size-Overall**2%
*“Good size”*
**Instructions/User Manual/Troubleshooting**2%
*“I followed the instructions explicitly”*
### **What buyers complain about **
**Plant Growth**45%
*“Bad seeds”*
**Size-Overall**12%
*“Super SMALL”*
**Value For Money**7%
*“Too expensive”*
**Moist/Dry**6%
*“Arrived dried up”*
**Instructions/User Manual/Troubleshooting**5%
*“But Lacking Instructions”*
**Quality-Overall**4%
*“quality of plants was terrible”*
**Durability**3%
*“was hardly alive”*
**Advertised Vs Actual Product**3%
*“not what is described”*
**Natural Resource Wastage**2%
*“Wasted time and money”*
**Functionality-Overall**2%
*“It did not come up”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Plant Growth**21%
**Moist/Dry**13%
**Size-Overall**10%
**Value For Money**10%
**Functionality-Overall**4%
**Quality-Overall**4%
**Instructions/User Manual/Troubleshooting**4%
**Defective Material/Parts**4%
**Leak-Proof**3%
## **Common questions**
- **Is peony bulbs profitable to sell on Amazon United States?**
- The niche generates $138K/yr across 44 tracked products. 1 of 9 products launched in the last 360 days are still selling. 90-day search growth is +89.7%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the peony bulbs niche?**
- 18 brands and 25 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in peony bulbs?**
- Top complaints mined from reviews: Plant Growth, Size-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for peony bulbs peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 10.3× the quietest.
- **What does it cost to enter the peony bulbs niche?**
- Listings span $6.26–$67.64; the average listing price is $24.41 (sweet spot $15–$100). The average incumbent carries 191 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)