---
title: "Pentair — $3.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pentair"
last_updated: "2026-08-11T01:40:59.805Z"
locale: en
meta:
description: "Niche score 56/100 · $3.3M/yr market · 236K searches/yr · $341.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $3.3M/yr market · 236K searches/yr · $341.84 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Pentair — $3.3M/yr Amazon US Niche (2026) - Flapen"
---
# **pentair**
**Launch it**
A $3.3M/yr market growing +8.5% this quarter with returns at 1.2% — clears our launch bar.
Market size 96Growth 36Conversion 51Competition 57Returns 92Price range 6Avg price 24Brand share 31Review moat 62Quality gap 55
**Market size**
**Incredible****$3.3M**
$3.3M/yr · 236K searches
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,014.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+8.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****$341.84**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$13.69–$1414.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pentair is a $3.3M/yr Amazon United States market (236K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Feb–Apr–May–Jun–Jul. Verdict: Launch it — 56/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pentair market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **$4.3M–$5.1M**
- units × avg price
- **Conversion rate**
- **4.1%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**152**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 86%
**Open market**
**10%**
- Everpure37% - Pentair29% - OMNIFilter8% - AQUA CREST7% - Generic5% - Discount Pool Mart4% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +8.5% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Apr, May, Jun, Jul · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pentair/trend)
## **Top pentair search terms**
- **pentair**54K/yr+41.8%0.1% conv. - **everpure water filter**31K/yr-3.1%3.4% conv. - **pentair pool vacuum**16K/yr+44.9%1.2% conv. - **pentair water filter**28K/yr-57.0%0.9% conv. - **pentair pool cleaner**11K/yr+13.3%0.8% conv. - **pentair rebel**10K/yr+18.9%3.5% conv. - **pentair rebel pool cleaner**8K/yr+88.7%3.2% conv. - **pentair water filters**9K/yr-6.5%0.8% conv. - **pentair store**4K/yr+135.0%0.2% conv. - **pentair omnifilter**6K/yr+8.1%5.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pentair/search-terms)
## **Top pentair products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$165K10%$329K15%$494K20%$659K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pentair Rebel Cleaner Head (Head ONLY) | 360486**Pentair**$207.61**4.3★518 rev](https://www.amazon.com/dp/B09DGQ6TJB) [2**Pentair Everpure H-300 Quick-Change Filter Cartridge EV927072 NSF Certified to Reduce Lead For Use in Everpure H-300 Drinking Water Systems 300 Gallon Capacity 0.5 Micron**Everpure**$155.90**4.4★2,249 rev](https://www.amazon.com/dp/B0002JVWSI) [3**Replacement Ice Maker Quick Connect Filter 0.5 micron 1.7 gpm 9000 gal 20-3/4 in H - 1 Each**Everpure**$107.45**4.7★729 rev](https://www.amazon.com/dp/B0045LQD6U) [4**AQUA CREST I2000 2 Under Sink Water Filter Replacement for Pentair Everpure I2000 2 EV9612-22 MC2 ESO7 MH2 EV9612-56 EV9607-25 EV9613-21 NSF/ANSI 42 Certified 26000 Gallons 2 Pack**AQUA CREST**$98.67**4.6★235 rev](https://www.amazon.com/dp/B07YB17HBN) [5**Pentair Everpure H-104 Quick-Change Filter Cartridge EV961211 For Use in Everpure H-104 Drinking Water System 1 000 Gallon Capacity 0.5 Micron**Everpure**$135.93**4.6★1,306 rev](https://www.amazon.com/dp/B0002MSVDE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**360486 Rebel V2 Pool Cleaner Head Only with 40 Ft. Complete Hose Kit 41200-0130 - Compatible with Pentair 2 Wheel Suction Cleaner**Discount Pool Mart**$406.98**2 rev8mo ago](https://www.amazon.com/dp/B0G2HRSLZJ) [**Rebel V2 360486 Suction Side Pool Vacuum Head with 40Ft. Hoses and Floats Bundle Kit**Generic**$418.88**4 rev10mo ago](https://www.amazon.com/dp/B0FRDP5FDY) [**Pentair 523735-EC IntelliChlor Plus40 IC40 Plus Replacement Salt Cell 40 000 Gallons**Pentair**$1385.85**124 rev1y ago](https://www.amazon.com/dp/B0F67FNH43) [**MAKHOON Upgrade Pool Pressure Side Sweeper: Professional Solution for Cleaning Your Swimming Pool (Four Wheels are Better Than Three) Need 1.5 Female Thread Pool Booster Pump Inlet 4 Bar Pressure**MAKHOON**$282.41**352 rev2y ago](https://www.amazon.com/dp/B0D7HFGRWQ) [**Waterdrop I2000 2 Under Sink Water Filter Replacement for Pentair Everpure I2000 2 EV9612-22 MC2 ESO7 MH2 EV9612-56 EV9607-25 EV9613-21 NSF/ANSI 42 Certified 26000 Gallons 2 Pack**Waterdrop**$98.51**11 rev2y ago](https://www.amazon.com/dp/B0D2KZSPQX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pentair FreshPoint Replacement Cartridge for Easy Flow Undersink Water Filtration System PFAS Water Filter NSF Certified to Reduce PFOA/PFOS Lasts Up to 1 Year or 3 000 Gallons**Pentair**$86.56**4.5★**▲ 162%**](https://www.amazon.com/dp/B09DXKJWT3) [**360486 Rebel V2 Pool Cleaner Head Only with 40 Ft. Complete Hose Kit 41200-0130 - Compatible with Pentair 2 Wheel Suction Cleaner**Discount Pool Mart**$406.98**5.0★**▲ 89%**](https://www.amazon.com/dp/B0G2HRSLZJ) [**Pentair R201276 214 Pro Vac Series Residential and Commercial Pool Vacuums**Pentair**$114.19**4.6★**▲ 88%**](https://www.amazon.com/dp/B003840IV6) [**Waterdrop I2000 2 Under Sink Water Filter Replacement for Pentair Everpure I2000 2 EV9612-22 MC2 ESO7 MH2 EV9612-56 EV9607-25 EV9613-21 NSF/ANSI 42 Certified 26000 Gallons 2 Pack**Waterdrop**$98.51**4.6★**▲ 45%**](https://www.amazon.com/dp/B0D2KZSPQX) [**MAKHOON Upgrade Pool Pressure Side Sweeper: Professional Solution for Cleaning Your Swimming Pool (Four Wheels are Better Than Three) Need 1.5 Female Thread Pool Booster Pump Inlet 4 Bar Pressure**MAKHOON**$282.41**3.9★**▲ 44%**](https://www.amazon.com/dp/B0D7HFGRWQ)
**~~View all trending →~~**
## **What buyers say about pentair**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**21%
*“Easy to clean”*
**Value For Money**15%
*“Best value”*
**Quality-Overall**12%
*“Excellent Product”*
**Assembly/Installation**9%
*“Easy to install”*
**Ease Of Use**7%
*“Easy to use”*
**Advertised Vs Actual Product**6%
*“Works as advertised”*
**Filtration**5%
*“this filter is good”*
**Durability**4%
*“It looks durable”*
**Size-Overall**2%
*“Very happy with fit and function”*
**Strength**1%
*“Strong pump”*
### **What buyers complain about **
**Durability**26%
*“Does not last”*
**Value For Money**12%
*“Its expensive for nothing”*
**Functionality-Overall**10%
*“Doesnt work as expected”*
**Quality-Overall**7%
*“Too expensive for this type of quality”*
**Ease Of Cleaning**6%
*“caused a mess”*
**Filtration**3%
*“it's definitely a defective filter”*
**Instructions/User Manual/Troubleshooting**2%
*“instructions are crap”*
**Maintenance And Repair**2%
*“which will cost nearly as much to repair as a new one”*
**Jamming/Clogging**2%
*“Filter clogs pretty fast”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**18%
**Defective Material/Parts**14%
**Functionality-Overall**13%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Filtration**7%
**Ease Of Cleaning**4%
**Product Condition**4%
**Compatibility-Overall**3%
**Leak-Proof**3%
## **Common questions**
- **Is pentair profitable to sell on Amazon United States?**
- The niche generates $3.3M/yr across 32 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +8.5%. Flapen's verdict: Launch it (56/100).
- **How competitive is the pentair niche?**
- 13 brands and 152 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in pentair?**
- Top complaints mined from reviews: Durability, Value For Money, Functionality-Overall. The return rate is 1.2%.
- **When does demand for pentair peak?**
- Demand peaks in Feb–Apr–May–Jun–Jul; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the pentair niche?**
- Listings span $13.69–$1414.30; the average listing price is $341.84 (sweet spot $15–$100). The average incumbent carries 1,015 reviews — the moat a new listing must climb.
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