---
title: "Patriotic Door Mat — $123K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/patriotic-door-mat"
last_updated: "2026-08-11T03:17:04.375Z"
locale: en
meta:
description: "Niche score 78/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 78/100 · $123K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Patriotic Door Mat — $123K/yr Amazon US Niche (2026) - Flapen"
---
# **patriotic door mat**
**Worth a look**
Shows demand growing +937.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 28Growth 100Conversion 19Competition 97Returns 97Price range 90Avg price 95Brand share 96Review moat 92Quality gap 95
**Growth**
**Incredible****+937.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Brand share**
**Incredible****33%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Incredible****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Incredible****$24.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****152.38**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$10.36–$86.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$123K**
$123K/yr · 340K searches
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, patriotic door mat is a $123K/yr Amazon United States market (340K searches/yr). The top 5 brands hold 33% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 78/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **patriotic door mat market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **$146K–$195K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#6,366**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **93%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **27 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**86 **▲rising
**Sellers**
**88**
**Top-5 brand share**
**33%**
Top 20: 67%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**62%**
- Tinideya9% - Artoid Mode8% - Duraaamo6% - Moucuny6% - Xumuyin6% - CAINANEL4%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +937.9% search growth over the last 90 days.
35K25KSpike '24Black Friday '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 90.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/patriotic-door-mat/trend)
## **Top patriotic door mat search terms**
- **patriotic door mat**86K/yr>1,000%2.1% conv. - **4th of july door mat**46K/yr>1,000%2.1% conv. - **patriotic outdoor rug**21K/yr+837.1%1.2% conv. - **red white and blue outdoor rug**18K/yr+675.4%1.1% conv. - **fourth of july door mat**15K/yr>1,000%1.7% conv. - **4th of july outdoor rug**12K/yr>1,000%1.4% conv. - **patriotic rug**15K/yr+505.0%0.8% conv. - **red white and blue door mat**12K/yr>1,000%1.8% conv. - **4th of july rug**11K/yr>1,000%1.3% conv. - **patriotic doormat**11K/yr+734.9%1.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/patriotic-door-mat/search-terms)
## **Top patriotic door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$4K4%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Patriotic Door Mat 4th of July Doormat Independence Day Decorative Liberty Stars Red Welcome Mat Non Slip Rubber Backing Outdoor Indoor Entryway Floor Mats Home Festival Decor 17x29 Inch**Xumuyin**$13.62**4.2★201 rev](https://www.amazon.com/dp/B0CYQ2RDWN) [2**Artoid Mode America Stars Memorial Day Welcome Doormat 4th of July Patriotic Independence Day Low-Profile Floor Mat Switch Mat for Indoor Outdoor 17 x 29 Inch**Artoid Mode**$17.64**4.7★252 rev](https://www.amazon.com/dp/B091F2F2QF) [3**Blue/White/Red Striped Rug 4th of July Door Mat 27.5 x 43 Summer Front Porch Rug Independence Day Welcome Doormats for Farmhouse Entrance Porch Outdoors Decor (Blue/red/White 27.5 x 43)**CAINANEL**$24.74**4.6★2,248 rev](https://www.amazon.com/dp/B0F23VZ5J4) [4**USA 250th Anniversary Patriotic Doormat 24 x 37 Red White and Blue Striped Outdoor Rug Washable Farmhouse Front Porch Welcome Mat for Memorial Day 4th of July and Independence Day Decor**Bottalive**$24.58**4.7★757 rev](https://www.amazon.com/dp/B0GRQ9M2S5) [5**Duraaamo 4th of July Patriotic Door Mat 250th Anniversary Blue Red White Stripe Doormat 2 x 3 USA Welcome Mat Outdoor Rug Washable Front Porch Entryway Layering Rug for Farmhouse Independence Day**Duraaamo**$23.69**4.2★183 rev](https://www.amazon.com/dp/B0FL7M8VB8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**2 Pcs 4th of July Door Mat Set Layered Welcome Mats Combo with Red White Striped Rug & Natural Coir Doormat Patriotic American Flag Front Porch Decor for Independence Day Memorial Day**Homydecor**$41.67**33 rev3mo ago](https://www.amazon.com/dp/B0GVXWTKKR) [**3x5ft Patriotic Outdoor Rug Waterproof Plastic Straw Patio Mat Reversible Red White and Blue Striped Area Rug for Camping RV Porch Deck Backyard 4th of July Independence Day Decorations(Star)**OceanCamel**$30.34**21 rev5mo ago](https://www.amazon.com/dp/B0GL8RKMGB) [**Moucuny Red Blue White 4th of July Striped Rug 250th Anniversary Mat Patriotic Outdoor Front Porch USA Door Mat Welcome Layering Rug 4th of July Doormat for Entryway Farmhouse Decor (2 X 3)**Moucuny**$22.80**25 rev5mo ago](https://www.amazon.com/dp/B0GL7KSHT3) [**Jenaai 4th of July Welcome Doormat 16 x 29 Inch Patriotic Front Coir Door Mat with 250th Anniversary Design Non Slip Outdoor for Entryway Patio Porch Indoor Decor**Jenaai**$27.76**15 rev5mo ago](https://www.amazon.com/dp/B0GHY481KN) [**Drydiet 2 Pcs Patriotic Outdoor Layered Doormat Set American Flag Welcome Coir Front Door Mat with Blue White Striped Rug Entryway Rug for 4th of July Independence Day Indoor Home Porch Decor**Drydiet**$36.81**6 rev5mo ago](https://www.amazon.com/dp/B0GHNDLB3R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**USA 250th Anniversary Patriotic Doormat 24 x 37 Red White and Blue Striped Outdoor Rug Washable Farmhouse Front Porch Welcome Mat for Memorial Day 4th of July and Independence Day Decor**Bottalive**$24.58**4.7★**▲ 11%**](https://www.amazon.com/dp/B0GRQ9M2S5) [**CAINANEL Blue and White Striped Rug 4th of July Door Mat 27.5x43 Summer Front Porch Rug Independence Day Welcome Doormats for Farmhouse Entrance Porch Outdoors Decor(Blue and White 27.5x43)**CAINANEL**$21.02**4.6★**▲ 11%**](https://www.amazon.com/dp/B0G5KSYCB2) [**2 Pcs 4th of July Door Mat Set Layered Welcome Mats Combo with Red White Striped Rug & Natural Coir Doormat Patriotic American Flag Front Porch Decor for Independence Day Memorial Day**Homydecor**$41.67**4.4★**▲ 11%**](https://www.amazon.com/dp/B0GVXWTKKR) [**Mindsoft 4th of July Doormat Independence Day Mat Patriotic Front Door Mat for Bedroom Home Holiday Decoration 18 x 30 Inch**Mindsoft**$20.90**4.1★**▲ 10%**](https://www.amazon.com/dp/B0CZNNTRDY) [**Honoson 2 Pcs Patriotic Doormat Set 4th of July 250th Anniversary Red White Blue Stripe USA Cotton Welcome Rug Non-Slip Independence Day Memorial Day Front Porch Entrance Decor**Honoson**$33.39**3.9★**— 10%**](https://www.amazon.com/dp/B0G6L1F47Z)
**~~View all trending →~~**
## **What buyers say about patriotic door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“The mat is high quality”*
**Color**18%
*“color as shown”*
**Design-Overall**8%
*“Nice design, arrived on time”*
**Size-Overall**6%
*“Looks beautiful true to size thanks”*
**Value For Money**5%
*“not expensive”*
**Advertised Vs Actual Product**5%
*“Exactly what I was hoping for”*
**Durability**4%
*“very durable”*
**Weight Light**3%
*“Not too light”*
**Ease Of Cleaning**3%
*“brushes clean easily”*
**Material Quality**2%
*“Nice quality material”*
### **What buyers complain about **
**Quality-Overall**18%
*“Bad quality”*
**Thickness**15%
*“Very thin material”*
**Size-Overall**12%
*“Size not accurate”*
**Color**8%
*“the colors are faded”*
**Advertised Vs Actual Product**7%
*“Not as described”*
**Value For Money**7%
*“wouldve been cheaper”*
**Material Quality**5%
*“Horrible material”*
**Flatness**3%
*“not lay flat”*
**Strength**3%
*“Not sturdy”*
**Weight Light**2%
*“Very lightweight”*
### **Top return reasons **
**Size-Overall**27%
**Quality-Overall**17%
**Material Quality**14%
**Color**11%
**Advertised Vs Actual Product**9%
**Thin**8%
**Thickness**4%
**Strength**2%
**Value For Money**1%
**Weight Light**1%
## **Common questions**
- **Is patriotic door mat profitable to sell on Amazon United States?**
- The niche generates $123K/yr across 178 tracked products. 43 of 107 products launched in the last 360 days are still selling. 90-day search growth is +937.9%. Flapen's verdict: Worth a look (78/100).
- **How competitive is the patriotic door mat niche?**
- 86 brands and 88 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 33% of demand.
- **What do buyers complain about in patriotic door mat?**
- Top complaints mined from reviews: Quality-Overall, Thickness, Size-Overall. The return rate is 0.5%.
- **When does demand for patriotic door mat peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 90.6× the quietest.
- **What does it cost to enter the patriotic door mat niche?**
- Listings span $10.36–$86.03; the average listing price is $24.36 (sweet spot $15–$100). The average incumbent carries 152 reviews — the moat a new listing must climb.
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