---
title: "Trend — patio umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/patio-umbrella/trend"
last_updated: "2026-08-07T18:01:52.235Z"
locale: en
meta:
  description: "Niche score 74/100 · $12.5M/yr market · 10.5M searches/yr · $71.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 74/100 · $12.5M/yr market · 10.5M searches/yr · $71.67 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Trend — patio umbrella - Flapen"
---

# **patio umbrella**

**Launch it**

A $12.5M/yr market growing +178.7% this quarter with returns at 1.4% — clears our launch bar.

Market size 100Growth 97Conversion 21Competition 75Returns 87Price range 60Avg price 85Brand share 72Review moat 23Quality gap 65

**Market size**

**Incredible****$12.5M**

$12.5M/yr · 10.5M searches

**Growth**

**Incredible****+178.7%**

90-day search growth — must beat 0% to launch

**Returns**

**Great****1.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$71.67**

avg listing price — sweet spot $15–$100

**Competition**

**Good****40%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$25.98–$150.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Bad****8,380.03**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Trend