---
title: "Party Tent — $4.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/party-tent"
last_updated: "2026-08-08T00:43:12.905Z"
locale: en
meta:
description: "Niche score 75/100 · $4.8M/yr market · 2.9M searches/yr · $193.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 75/100 · $4.8M/yr market · 2.9M searches/yr · $193.55 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Party Tent — $4.8M/yr Amazon US Niche (2026) - Flapen"
---
# **party tent**
**Launch it**
A $4.8M/yr market growing +115.3% this quarter with returns at 2.2% — clears our launch bar.
Market size 97Growth 95Conversion 11Competition 95Returns 70Price range 6Avg price 47Brand share 86Review moat 49Quality gap 97
**Market size**
**Incredible****$4.8M**
$4.8M/yr · 2.9M searches
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Incredible****+115.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****49%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,603.11**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****$193.55**
avg listing price — sweet spot $15–$100
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Bad****$28.11–$1252.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, party tent is a $4.8M/yr Amazon United States market (2.9M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 75/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **party tent market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$3.9M–$4.8M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#124**
- **Page quality**
- **0%**
- **Prime**
- **52%**
- **Sponsored**
- **94%**
- **Out of stock**
- **10.9%**
- **Avg brand age**
- **34 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**47 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**49%**
Top 20: 83%
**Top-5 click share**
**19%**
Top 20: 43%
**Open market**
**47%**
- CROWN SHADES19% - Hoteel12% - E-Z UP7% - VEVOR6% - Driftalia4% - Aoxun4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +115.3% search growth over the last 90 days.
150K100KSpike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 5.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/party-tent/trend)
## **Top party tent search terms**
- **party tent**603K/yr+107.7%0.4% conv. - **pop up gazebo**373K/yr+169.7%0.2% conv. - **carpas para fiestas**354K/yr+64.8%0.2% conv. - **ez up canopy**196K/yr+167.2%1.0% conv. - **patio canopy**133K/yr+72.1%0.1% conv. - **crown shades 10x10 pop up canopy**95K/yr+240.1%1.5% conv. - **ez up**119K/yr+108.6%1.0% conv. - **pop up canopy with sidewalls**115K/yr+81.9%0.4% conv. - **pop up shade**78K/yr+183.2%0.2% conv. - **event tent**111K/yr+74.2%0.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/party-tent/search-terms)
## **Top party tent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$96K4%$193K6%$289K8%$385K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CROWN SHADES 10x10 Pop Up Canopy Patented CenterLok One Push Tent Canopy Newly Designed STO-N-GO Storage Bag 8 Stakes 4 Ropes (10x10 White)**CROWN SHADES**$134.38**4.6★11,138 rev](https://www.amazon.com/dp/B078XR1CS8) [2**COOS BAY 11x11 Pop Up Gazebo with Mesh Netting Instant Outdoor Canopy Tent Water Resistant Shelter with UPF 50+ UV Protection 121 Sq Ft Coverage Beige**COOS BAY**$148.88**4.0★8,946 rev](https://www.amazon.com/dp/B07QYMDP3D) [3**E-Z UP Ambassador Instant Pop Up Canopy Tent 10 x 10 Roller Bag and 4 Piece Spike Set Steel Gray**E-Z UP**$150.16**4.2★4,181 rev](https://www.amazon.com/dp/B076FVC7D8) [4**VEVOR Pop Up Gazebo Screen Tent Pop-Up Instant Gazebo Tents with Mosquito Netting Outdoor Canopy 6 Sided Sun Shelter 10x10ft with 6 Removable Wind Cloths & 2 Mesh Windows Pavilion Tent for Patio**VEVOR**$147.46**4.2★2,299 rev](https://www.amazon.com/dp/B0DNJXFP8L) [5**CROWN SHADES 10x10 Pop Up Canopy with 1 Side Wall - Beach Tent with One Push Setup - Outdoor Sun Shade for Events Parties Camping - Gazebo with STO-N-Go Cover Bag (White)**CROWN SHADES**$145.03**4.6★4,074 rev](https://www.amazon.com/dp/B09KLVB9X7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOTEEL 10x30 Party Tent Large 300 Sq Ft Backyard Event Outdoor Canopy Holds 40+ Guests with 8 Removable Sidewalls & 2 Zipper Doors Carpas para Fiestas for Wedding BBQ & Baby Shower White**Hoteel**$137.34**27 rev2mo ago](https://www.amazon.com/dp/B0H1H39F8S) [**EROMMY 10x30FT Party Tent with Sidewalls Waterproof Outdoor Event & Wedding Canopy 6 Removable Panels 2 Zipper Doors Backyard Gazebo Tent White**EROMMY**$99.57**35 rev3mo ago](https://www.amazon.com/dp/B0GVJRBSWV) [**HOTEEL 10x30 FT Party Tent Outdoor Canopy Tents for Parties with 8 Removable Sidewalls Carpas para Fiestas Waterproof for Gazebo Large Backyard Shelter Patio Wedding Events Tent BBQ**Hoteel**$123.39**23 rev3mo ago](https://www.amazon.com/dp/B0GVJHKD19) [**Greesum 10x30 Outdoor Canopy with 6 Side Removable Walls Patio Camping Heavy Duty Gazebo Shelter for Party Wedding BBQ Events Waterproof Tent Snow-White**Greesum**$142.68**29 rev3mo ago](https://www.amazon.com/dp/B0GVF1611D) [**Binplax Party Tent 16x32 Canopy Heavy Duty Waterproof Outdoor Event Tent with Removable Sidewalls & Roll-Up Door Portable Carport for Wedding BBQ Camping Birthday Party**BinpLax**$406.40**35 rev4mo ago](https://www.amazon.com/dp/B0GQH379NL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HOTEEL 10x30 Party Tent Large 300 Sq Ft Backyard Event Outdoor Canopy Holds 40+ Guests with 8 Removable Sidewalls & 2 Zipper Doors Carpas para Fiestas for Wedding BBQ & Baby Shower White**Hoteel**$137.34**2.2★**▲ 86%**](https://www.amazon.com/dp/B0H1H39F8S) [**Greesum 10x30 Outdoor Canopy with 6 Side Removable Walls Patio Camping Heavy Duty Gazebo Shelter for Party Wedding BBQ Events Waterproof Tent Snow-White**Greesum**$142.68**3.1★**▲ 84%**](https://www.amazon.com/dp/B0GVF1611D) [**Binplax Party Tent 16x32 Canopy Heavy Duty Waterproof Outdoor Event Tent with Removable Sidewalls & Roll-Up Door Portable Carport for Wedding BBQ Camping Birthday Party**BinpLax**$406.40**4.6★**▲ 82%**](https://www.amazon.com/dp/B0GQH379NL) [**FANPAT 10x20ft Sidewalls for Canopy White (4Pcs Sidewalls Only)**FANPAT**$63.77**4.1★**▲ 79%**](https://www.amazon.com/dp/B0G3Q329Q6) [**EROMMY 10x30FT Party Tent with Sidewalls Waterproof Outdoor Event & Wedding Canopy 6 Removable Panels 2 Zipper Doors Backyard Gazebo Tent White**EROMMY**$99.57**1.9★**▲ 74%**](https://www.amazon.com/dp/B0GVJRBSWV)
**~~View all trending →~~**
## **What buyers say about party tent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Assembly/Installation**21%
*“Pretty easy to assemble”*
**Quality-Overall**13%
*“Decent quality”*
**Value For Money**9%
*“Excellent value”*
**Strength**7%
*“The fabric feels sturdy”*
**Ease Of Use**6%
*“Easy Peasy”*
**Size-Overall**4%
*“Happy with the size”*
**Durability**4%
*“Durable material, totally worth buying”*
**Sun Shade/Wind Shield**4%
*“Dang good sun shade”*
**Storage Capacity**3%
*“Good storage bag”*
**Advertised Vs Actual Product**2%
*“better than expected”*
### **What buyers complain about **
**Quality-Overall**17%
*“Cheap quality”*
**Durability**15%
*“Already coming apart”*
**Strength**11%
*“Not strong”*
**Assembly/Installation**10%
*“Assembly Challenging”*
**Value For Money**4%
*“Not Worth the Price”*
**Material Quality**4%
*“Seems like poor material”*
**Size-Overall**3%
*“Its so tiny”*
**Instructions/User Manual/Troubleshooting**2%
*“Bad instructions”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Water Resistance**2%
*“water pulled on it”*
### **Top return reasons **
**Size-Overall**24%
**Defective Material/Parts**13%
**Assembly/Installation**7%
**Strength**6%
**Value For Money**6%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Color**4%
**Weight Heavy**3%
## **Common questions**
- **Is party tent profitable to sell on Amazon United States?**
- The niche generates $4.8M/yr across 109 tracked products. 36 of 49 products launched in the last 360 days are still selling. 90-day search growth is +115.3%. Flapen's verdict: Launch it (75/100).
- **How competitive is the party tent niche?**
- 47 brands and 81 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.
- **What do buyers complain about in party tent?**
- Top complaints mined from reviews: Quality-Overall, Durability, Strength. The return rate is 2.2%.
- **When does demand for party tent peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 5.7× the quietest.
- **What does it cost to enter the party tent niche?**
- Listings span $28.11–$1252.74; the average listing price is $193.55 (sweet spot $15–$100). The average incumbent carries 1,603 reviews — the moat a new listing must climb.
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