---
title: "Parlor Palm — $28K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/parlor-palm"
last_updated: "2026-08-11T02:35:18.106Z"
locale: en
meta:
description: "Niche score 37/100 · $28K/yr market · 61K searches/yr · $22.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · $28K/yr market · 61K searches/yr · $22.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Parlor Palm — $28K/yr Amazon US Niche (2026) - Flapen"
---
# **parlor palm**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 9Conversion 26Competition 21Returns 100Price range 83Avg price 93Brand share 7Review moat 46Quality gap 73
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.81–$43.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****1,875.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-32.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$28K**
$28K/yr · 61K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, parlor palm is a $28K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jan. Verdict: Skip it — 37/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **parlor palm market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$33K–$45K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#1,271**
- **Page quality**
- **0%**
- **Prime**
- **33%**
- **Sponsored**
- **73%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**8**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**1%**
- Costa Farms48% - Thorsen's Greenhouse31% - American Plant Exchange7% - California Tropicals7% - Prime Plants California4% - Hirt's Gardens1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/parlor-palm/trend)
## **Top parlor palm search terms**
- **parlor palm**31K/yr-31.6%1.8% conv. - **parlor palm live plant indoor**21K/yr-13.5%2.3% conv. - **parlor palm live plant**7K/yr-76.3%2.2% conv. - **parlor palm plant**3K/yr-39.5%1.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/parlor-palm/search-terms)
## **Top parlor palm products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$8K40%$11K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Costa Farms Parlor Palm Live Plant in Plastic Pot Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-18 Inches Tall**Costa Farms**$18.19**4.4★442 rev](https://www.amazon.com/dp/B07TVK6DBN) [2**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot**Thorsen's Greenhouse**$21.91**4.3★184 rev](https://www.amazon.com/dp/B0DWTG14NX) [3**Costa Farms Parlor Palm Live Plant in Decorative Pot Air Purifying Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 14-18 Inches Tall**Costa Farms**$23.69**4.3★270 rev](https://www.amazon.com/dp/B07BC3NLNW) [4**Costa Farms Cat Palm Live Plant in Decorative Pot Large Indoor Houseplant Perfect for Home Room or Office Decor Great House Warming or Birthday Gift 3-4 Feet Tall**Costa Farms**$43.38**4.1★2,091 rev](https://www.amazon.com/dp/B07RM55ZSR) [5**Victorian Parlor Palm (Neanthe Bella Palm) - 4 from California Tropicals**California Tropicals**$15.70**4.3★41 rev](https://www.amazon.com/dp/B07YVMDN8D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Sage)**Thorsen's Greenhouse**$24.23**184 rev1y ago](https://www.amazon.com/dp/B0DWTCWYHX) [**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Natural)**Thorsen's Greenhouse**$23.78**4 rev1y ago](https://www.amazon.com/dp/B0DWTGVX2J) [**Parlor Palm Live Indoor Plant | Neanthebella Live Plant | Air Purifying Plant | Ship from CA in Nursey Pot | PET Friendly (Small Plant 2 Pot)**Prime Plants California**$10.71**25 rev1y ago](https://www.amazon.com/dp/B0DWDZJ75J) [**Chamaedorea Elegans Parlor Palm Neanthe Bella Palm in 4 Pot**CTS Air Plants**$18.83**50 rev2y ago](https://www.amazon.com/dp/B0CV35QF7S) [**American Plant Exchange Parlor Palm Live 6-Inch Potted Houseplant with Pot Cover Easy-Care Air-Purifying Indoor Palm Low-Light Tropical Plant for Home Office Bedroom & Indoor Dcor**American Plant Exchange**$26.16**696 rev3y ago](https://www.amazon.com/dp/B0BY3CV4DK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Sage)**Thorsen's Greenhouse**$24.23**4.3★**▲ 216%**](https://www.amazon.com/dp/B0DWTCWYHX) [**American Plant Exchange Parlor Palm 4-Inch Pot with Cover Live Easy Care Low-Light Indoor Houseplant Pet-Friendly Tropical Palm for Home Office Bedroom & Shelf Dcor**American Plant Exchange**$20.32**4.1★**▲ 127%**](https://www.amazon.com/dp/B08PCB1TDW) [**Victorian Parlor Palm (Neanthe Bella Palm) - 4 from California Tropicals**California Tropicals**$15.70**4.3★**▲ 76%**](https://www.amazon.com/dp/B07YVMDN8D) [**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Brushed Silver)**Thorsen's Greenhouse**$22.97**4.3★**▲ 74%**](https://www.amazon.com/dp/B093LPMB9D) [**Thorsens Greenhouse Parlor Palm Plant Live Indoor Plant Neanthe Bella Palm Natural Air Purifier Easy to Grow Pet Safe Plant 4-inch Diameter Pot (Natural)**Thorsen's Greenhouse**$23.78**4.7★**▲ 65%**](https://www.amazon.com/dp/B0DWTGVX2J)
**~~View all trending →~~**
## **What buyers say about parlor palm**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**59%
*“The plant is very healthy”*
**Advertised Vs Actual Product**6%
*“Plant is exactly as shown”*
**Size-Overall**6%
*“good size for the price”*
**Quality-Overall**6%
*“pleasantly surprised with the quality of the plants”*
**Color**5%
*“So pretty”*
**Value For Money**3%
*“a wonderful value for your money”*
**Strength**2%
*“still going strong”*
**Ease Of Use**2%
*“easy to care for”*
**Recycle/Reuse**1%
*“I appreciated it because as someone who likes to reuse products”*
**Moist/Dry**1%
*“They arrived still moist”*
### **What buyers complain about **
**Size-Overall**23%
*“The sizing was a bit confusing”*
**Plant Growth**20%
*“two of the six plants were not looking to well”*
**Durability**9%
*“Died within a week”*
**Quality-Overall**9%
*“So disappointed in the quality of these plants”*
**Value For Money**8%
*“Now I see why u get so many a decent price”*
**Advertised Vs Actual Product**7%
*“Images are so misleading”*
**Moist/Dry**6%
*“Very dry leaves”*
**Strength**3%
*“Sadly it was weak and didnt survive”*
**Defective Material/Parts**1%
*“Product came damaged”*
**Contamination**1%
*“I do wish there was a way to filter chosing the plants as one of them is mildly toxic to dogs so I cannot keep it”*
### **Top return reasons **
**Size-Overall**54%
**Advertised Vs Actual Product**21%
**Shape/Style**7%
**Defective Material/Parts**7%
**Material Quality**7%
**Value For Money**4%
## **Common questions**
- **Is parlor palm profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 15 tracked products. 90-day search growth is -32.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the parlor palm niche?**
- 7 brands and 8 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in parlor palm?**
- Top complaints mined from reviews: Size-Overall, Plant Growth, Durability. The return rate is 0.0%.
- **When does demand for parlor palm peak?**
- Demand peaks in Jan; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the parlor palm niche?**
- Listings span $9.81–$43.38; the average listing price is $22.27 (sweet spot $15–$100). The average incumbent carries 1,876 reviews — the moat a new listing must climb.
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