---
title: "Pagoda — $128K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/pagoda"
last_updated: "2026-08-11T01:35:35.192Z"
locale: en
meta:
description: "Niche score 66/100 · $128K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $128K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Pagoda — $128K/yr Amazon US Niche (2026) - Flapen"
---
# **pagoda**
**Worth a look**
Shows no brand lock-in (top 5 brands take 39% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 29Growth 87Conversion 8Competition 90Returns 85Price range 17Avg price 83Brand share 95Review moat 77Quality gap 78
**Brand share**
**Incredible****39%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****25%**
top-5 click share — an open shelf
**Growth**
**Great****+90.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$77.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****462.47**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$128K**
$128K/yr · 271K searches
**Price range**
**Bad****$6.93–$518.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, pagoda is a $128K/yr Amazon United States market (271K searches/yr). The top 5 brands hold 39% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 66/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **pagoda market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$155K–$194K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#1,684**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **81%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.
**Brands**
**43 **▼falling
**Sellers**
**84**
**Top-5 brand share**
**39%**
Top 20: 78%
**Top-5 click share**
**25%**
Top 20: 60%
**Open market**
**57%**
- Nacome14% - GRASOLAR12% - Galt International5% - Aloak4% - VP Home4% - YLSMILE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +90.8% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/pagoda/trend)
## **Top pagoda search terms**
- **japanese garden decor**72K/yr+97.3%0.4% conv. - **pagoda garden statue**37K/yr+123.4%0.7% conv. - **pagoda**45K/yr+36.2%0.5% conv. - **garden pagoda**11K/yr+153.1%0.7% conv. - **japanese garden decor for outside**7K/yr+411.4%0.4% conv. - **japanese stone lanterns**11K/yr+123.2%0.2% conv. - **japanese outdoor decor**12K/yr+45.3%0.2% conv. - **asian garden decor**10K/yr+99.6%0.3% conv. - **japanese pagoda**10K/yr+94.2%0.4% conv. - **pagoda lantern**12K/yr+26.0%0.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/pagoda/search-terms)
## **Top pagoda products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$15K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nacome Solar Pagoda Lantern Garden Statue Indoor/Outdoor Zen Asian Decor for Landscape Balcony Garden Patio Porch Yard Art Ornament Polyresin Stone Finish**Nacome**$41.70**4.1★437 rev](https://www.amazon.com/dp/B091ZFGSR8) [2**Galt International 2 Tier Pagoda Garden Statue LED Solar Powered Light 26 Tall Outdoor Zen Garden Lantern Landscape Lawn Asian Pagoda Stupa Decor Grey Resin**Galt International**$128.57**3.9★125 rev](https://www.amazon.com/dp/B0C1HKYN2Q) [3**Aloak Asian Solar Zen Pagoda Garden Statue 14 Inch Outdoor Japanese Lamp Lantern for Home Garden Landscape Dcor (14 inch Pagoda)**Aloak**$59.31**3.9★182 rev](https://www.amazon.com/dp/B09C39GMPN) [4**YLSMILE Solar Pagoda Lantern Garden Statue: Japanese Zen Lantern Garden Decor-LED Figurine Lamp Pagoda Statue Figurine for Home Table Outdoor Decor**YLSMILE**$33.14**4.8★6 rev](https://www.amazon.com/dp/B0GL2GXDSP) [5**Solar Pagoda Lantern Garden Statue Japanese Zen Lantern Outdoor Decor with LED Light for Landscape Balcony Patio Porch Yard Art Ornament**Gardenfans**$22.07**4.0★106 rev](https://www.amazon.com/dp/B09YD6ZPGT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HL3NIGIM Solar Zen Garden Statue Pagoda Lantern with 3 Solar Panels Outdoor Decor for Landscape Patio Balcony and Yard Gift for Women Mom and Gramma**HL3NIGIM**$28.37**5 rev3mo ago](https://www.amazon.com/dp/B0GVQ5P5TZ) [**YLSMILE Solar Pagoda Lantern Garden Statue: Japanese Zen Lantern Garden Decor-LED Figurine Lamp Pagoda Statue Figurine for Home Table Outdoor Decor**YLSMILE**$33.14**6 rev5mo ago](https://www.amazon.com/dp/B0GL2GXDSP) [**Daisylily Japanese Pagoda LED Lamp Statue Figurine LED Lantern Pagoda Statue Figurines for Home Table Decor - Style C**Daisylily**$13.88**67 rev1y ago](https://www.amazon.com/dp/B0F6N6VRBR) [**Glitzhome MGO Faux Concrete Pagoda Garden Statue Indoor and Outdoor Decoration 16 H**Glitzhome**$54.87**29 rev1y ago](https://www.amazon.com/dp/B08TVMQSDB) [**TB TIBAG Solar Pagoda Decors Garden Statues Zen Asian Outdoor Statues Accessories Japanese Pagoda Lamp Lantern for Garden Balcony Patio Porch Yard Art Ornament Decoration 12 Inches**TB TIBAG**$53.93**16 rev1y ago](https://www.amazon.com/dp/B0DP9B3V95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**HL3NIGIM Solar Zen Garden Statue Pagoda Lantern with 3 Solar Panels Outdoor Decor for Landscape Patio Balcony and Yard Gift for Women Mom and Gramma**HL3NIGIM**$28.37**4.8★**▲ 125%**](https://www.amazon.com/dp/B0GVQ5P5TZ) [**VP Home Solar Powered Asian Statue Pagoda Garden Decor Outdoor Zen Garden Lantern Flickering LED Garden Light (Peaceful Zen Pagoda)**VP Home**$39.23**4.2★**▲ 111%**](https://www.amazon.com/dp/B096NCXG93) [**YLSMILE Solar Pagoda Lantern Garden Statue: Japanese Zen Lantern Garden Decor-LED Figurine Lamp Pagoda Statue Figurine for Home Table Outdoor Decor**YLSMILE**$33.14**4.8★**▲ 95%**](https://www.amazon.com/dp/B0GL2GXDSP) [**Daisylily Japanese Pagoda LED Lamp Statue Figurine LED Lantern Pagoda Statue Figurines for Home Table Decor - Style C**Daisylily**$13.88**4.2★**▲ 48%**](https://www.amazon.com/dp/B0F6N6VRBR) [**GRASOLAR 26 H Large Asian Zen Pagoda Outdoor Moss Solar-Powered Statue Palace Lantern for Garden Backyard Balcony Patio Lawn Yard Pond Court Japanese Ancient India Decor Meditator Stylite Presents**GRASOLAR**$128.33**4.4★**▲ 28%**](https://www.amazon.com/dp/B0D86PTBRK)
**~~View all trending →~~**
## **What buyers say about pagoda**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Well made, looks great, and it seems like it will last a long time”*
**Design-Overall**10%
*“The construction is quite good”*
**Value For Money**10%
*“Worth buying”*
**Advertised Vs Actual Product**7%
*“as advertised”*
**Size-Overall**6%
*“True to size”*
**Brightness/Shine/Glow**5%
*“The light is very bright”*
**Gifting Purpose**4%
*“Perfect Gift”*
**Strength**3%
*“Lovely pagoda style thats sturdy and level”*
**Color**3%
*“Vibrant colors”*
**Taste-Overall**2%
*“The wrapper is the best part, being tasty and crisp”*
### **What buyers complain about **
**Size-Overall**17%
*“Product is small”*
**Quality-Overall**10%
*“Absolute garbage”*
**Durability**8%
*“wont last”*
**Strength**6%
*“is kind of flimsy”*
**Value For Money**5%
*“Not worth the money IMO”*
**Assembly/Installation**4%
*“very difficult to build”*
**Brightness/Shine/Glow**4%
*“Really dim light”*
**Instructions/User Manual/Troubleshooting**3%
*“The directions are horrible”*
**Color**3%
*“Color is off”*
**Material Quality**3%
*“Cheap materials”*
### **Top return reasons **
**Size-Overall**36%
**Defective Material/Parts**20%
**Advertised Vs Actual Product**9%
**Quality-Overall**5%
**Material Quality**4%
**Functionality-Overall**4%
**Value For Money**3%
**Color**3%
**Brightness/Shine/Glow**2%
**Mounting**1%
## **Common questions**
- **Is pagoda profitable to sell on Amazon United States?**
- The niche generates $128K/yr across 62 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is +90.8%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the pagoda niche?**
- 43 brands and 84 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 39% of demand.
- **What do buyers complain about in pagoda?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 1.5%.
- **When does demand for pagoda peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the pagoda niche?**
- Listings span $6.93–$518.06; the average listing price is $77.47 (sweet spot $15–$100). The average incumbent carries 462 reviews — the moat a new listing must climb.
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