---
title: "Search terms — outdoor pillows - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/outdoor-pillows/search-terms"
last_updated: "2026-08-10T19:02:42.353Z"
locale: en
meta:
  description: "Niche score 64/100 · $3.6M/yr market · 11.7M searches/yr · $18.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 64/100 · $3.6M/yr market · 11.7M searches/yr · $18.26 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Search terms — outdoor pillows - Flapen"
---

# **outdoor pillows**

**Launch it**

A $3.6M/yr market growing +42.6% this quarter with returns at 2.1% — clears our launch bar.

Market size 96Growth 64Conversion 21Competition 83Returns 72Price range 77Avg price 83Brand share 60Review moat 25Quality gap 30

**Market size**

**Incredible****$3.6M**

$3.6M/yr · 11.7M searches

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Avg price**

**Great****$18.26**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$5.90–$45.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Good****2.1%**

return rate — above 5% kills the launch gate

**Growth**

**Good****+42.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****4,110.24**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.7%**

search→purchase rate — share of searches ending in a sale

## Search terms