---
title: "Trend — outdoor pillow inserts 22x22 - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/outdoor-pillow-inserts-22x22/trend"
last_updated: "2026-08-11T12:21:22.781Z"
locale: en
meta:
  description: "Niche score 59/100 · $73K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · $73K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — outdoor pillow inserts 22x22 - Flapen"
---

# **outdoor pillow inserts 22x22**

**Worth a look**

Shows searches that convert (15.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 18Growth 91Conversion 97Competition 54Returns 67Price range 95Avg price 95Brand share 43Review moat 17Quality gap 30

**Conversion**

**Incredible****15.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Incredible****$31.17**

avg listing price — sweet spot $15–$100

**Price range**

**Incredible****$15.69–$48.04**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+99.4%**

90-day search growth — must beat 0% to launch

**Returns**

**Good****2.3%**

return rate — above 5% kills the launch gate

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****$73K**

$73K/yr · 15K searches

**Review moat**

**Bad****18,861.29**

avg incumbent reviews — the moat a new listing must climb

## Trend