---
title: "Outdoor Pillow Inserts 22x22 — $73K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/outdoor-pillow-inserts-22x22"
last_updated: "2026-08-11T05:28:02.563Z"
locale: en
meta:
description: "Niche score 59/100 · $73K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · $73K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Outdoor Pillow Inserts 22x22 — $73K/yr Amazon US Niche (2026) - Flapen"
---
# **outdoor pillow inserts 22x22**
**Worth a look**
Shows searches that convert (15.4% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 18Growth 91Conversion 97Competition 54Returns 67Price range 95Avg price 95Brand share 43Review moat 17Quality gap 30
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$31.17**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$15.69–$48.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Great****+99.4%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****79%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$73K**
$73K/yr · 15K searches
**Review moat**
**Bad****18,861.29**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, outdoor pillow inserts 22x22 is a $73K/yr Amazon United States market (15K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 59/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **outdoor pillow inserts 22x22 market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$94K–$125K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.5%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **206 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**16**
**Top-5 brand share**
**79%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 99%
**Open market**
**13%**
- Oubonun28% - MIULEE20% - Utopia Bedding13% - OTPIPCS9% - CASAJOY9% - puredown7% - Open — no brand owns it (4 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — +99.4% search growth over the last 90 days.
700500Spike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 12.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/outdoor-pillow-inserts-22x22/trend)
## **Top outdoor pillow inserts 22x22 search terms**
- **22x22 outdoor pillow insert**7K/yr+122.4%14.5% conv. - **outdoor pillow inserts 22x22**5K/yr+87.2%13.9% conv. - **22x22 pillow insert outdoor**3K/yr+67.0%16.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/outdoor-pillow-inserts-22x22/search-terms)
## **Top outdoor pillow inserts 22x22 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$7K20%$15K30%$22K40%$29K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oubonun 22x22 Outdoor Pillow Inserts (Pack of 2) - Square Waterproof Throw Pillow - Decorative Throw Pillows Insert for Couch Sofa Bed Patio Furniture - White Pillows**Oubonun**$35.69**4.6★709 rev](https://www.amazon.com/dp/B0CLGMVK4H) [2**Utopia Bedding Outdoor Pillow Inserts 22 x 22 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture**Utopia Bedding**$24.86**4.8★1,314 rev](https://www.amazon.com/dp/B0DX6LXQ6K) [3**CASAJOY Pack of 2 22x22 Outdoor Pillows Water Resistant Throw Pillow Inserts Cushion Inner Pads for Patio Sofa Waterproof Pillow Insert**CASAJOY**$25.64**4.8★631 rev](https://www.amazon.com/dp/B0D97RXR5Z) [4**MIULEE 22x22 Pillow Insert Throw Pillow Insert Outdoor Pillows Water-Resistant Premium Outdoor Pillow Stuffer Sham Square for Couch Sofa Patio Furniture Cushion Porch Swing**MIULEE**$15.69**4.4★7,317 rev](https://www.amazon.com/dp/B08MV3DR7K) [5**Oubonun 22 x 22 Throw Pillow Inserts (Set of 2) with 100% Cotton Cover - 22 Inch Square Interior Sofa Decorative Pillow Insert Pair - White Couch Pillow**Oubonun**$33.56**4.8★16,966 rev](https://www.amazon.com/dp/B07Q432H6F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Large Size Waterproof Square White DecorativeThrow Pillow Inserts for Indoor Couch Sofa Beds Cushions Outdoor Patio Furniture Cushions**MCWPHLS**$31.61**29 rev5mo ago](https://www.amazon.com/dp/B0GJTMSY37) [**MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Waterproof Square Throw Pillow Inserts Soft Polyester Fill Extra Fluffy and Supportive Perfect for Large Sofas Beds and Living Room Decor**MCWPHLS**$35.02**35 rev5mo ago](https://www.amazon.com/dp/B0GJTFZJN9) [**DDPSNSSJ 2 Pack 22x22 inch Large Square Pillow Inserts - Waterproof Outdoor Cushion Stuffers for Patio Furniture Sofa Couch Balcony & Garden - Oversized Replacement Cushion Pads (White)**DDPSNSSJ**$26.52**52 rev1y ago](https://www.amazon.com/dp/B0DQLL1578) [**puredown 22x22 Outdoor Pillow Inserts Set of 2 Fluffy Soft Waterproof Down Alternative Square Form Sham Stuffer for Porch Swing Sofa Couch Cushion Patio Furniture**puredown**$32.88**341 rev1y ago](https://www.amazon.com/dp/B0DJ72K269) [**puredown 20x20 Outdoor Pillow Inserts Set of 2 Fluffy Soft Water-Resistant Down Alternative Square Form Sham Stuffer for Porch Swing Sofa Couch Cushion Patio Furniture**puredown**$26.33**341 rev1y ago](https://www.amazon.com/dp/B0DJ72VT99)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Utopia Bedding Outdoor Pillow Inserts 22 x 22 Inches (Pack of 2 White) Water Resistant Garden Throw Pillows for Patio and Porch Furniture**Utopia Bedding**$24.86**4.8★**▲ 100%**](https://www.amazon.com/dp/B0DX6LXQ6K) [**MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Large Size Waterproof Square White DecorativeThrow Pillow Inserts for Indoor Couch Sofa Beds Cushions Outdoor Patio Furniture Cushions**MCWPHLS**$31.61**4.3★**▲ 94%**](https://www.amazon.com/dp/B0GJTMSY37) [**Oubonun 22 x 22 Throw Pillow Inserts (Set of 2) with 100% Cotton Cover - 22 Inch Square Interior Sofa Decorative Pillow Insert Pair - White Couch Pillow**Oubonun**$33.56**4.8★**▲ 50%**](https://www.amazon.com/dp/B07Q432H6F) [**Utopia Bedding Throw Pillows (Set of 4 White) 22 x 22 Inches Down Alternative Pillows for Bed Sofa and Couch - Fluffy Decorative Stuffer Pillow for Indoors & Outdoors**Utopia Bedding**$34.20**4.7★**▲ 49%**](https://www.amazon.com/dp/B081PZ939H) [**MCWPHLS 22x22 Outdoor Pillow Inserts Set of 4 Waterproof Square Throw Pillow Inserts Soft Polyester Fill Extra Fluffy and Supportive Perfect for Large Sofas Beds and Living Room Decor**MCWPHLS**$35.02**4.3★**▲ 47%**](https://www.amazon.com/dp/B0GJTFZJN9)
**~~View all trending →~~**
## **What buyers say about outdoor pillow inserts 22x22**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent quality pillow insert, highly recommend”*
**Fluffiness**18%
*“Very fluffy and comfy so far”*
**Size-Overall**10%
*“Fit great”*
**Cushion**9%
*“Good pillows”*
**Soft Feel**9%
*“Soft and Comfortable Pillow Inserts for Decorative Pillow Covers”*
**Comfort-Overall**7%
*“Very comfy”*
**Value For Money**7%
*“Great value”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Foam**3%
*“Perfect pillows”*
**Design-Overall**2%
*“Great for upgrading decor”*
### **What buyers complain about **
**Fluffiness**19%
*“Flat not fluffy”*
**Thickness**14%
*“VERY THIN AND NOT COMPLETELY FILLED”*
**Cushion**12%
*“Not enough of fluff”*
**Quality-Overall**11%
*“Quality not as expected”*
**Size-Overall**9%
*“They didnt fit the pillowcase I originally had”*
**Water Resistance**6%
*“Also does not feel waterproof as stated”*
**Advertised Vs Actual Product**4%
*“Measurements off”*
**Functionality-Overall**4%
*“Doesnt fill pillow case out very well”*
**Ease Of Use**3%
*“it is very difficult”*
**Defective Material/Parts**3%
*“Check pillow for defects”*
### **Top return reasons **
**Size-Overall**56%
**Cushion**12%
**Fluffiness**6%
**Advertised Vs Actual Product**6%
**Quality-Overall**4%
**Value For Money**3%
**Soft Feel**2%
**Material Quality**1%
**Shape/Style**1%
**Functionality-Overall**1%
## **Common questions**
- **Is outdoor pillow inserts 22x22 profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is +99.4%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the outdoor pillow inserts 22x22 niche?**
- 10 brands and 16 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 79% of demand.
- **What do buyers complain about in outdoor pillow inserts 22x22?**
- Top complaints mined from reviews: Fluffiness, Thickness, Cushion. The return rate is 2.3%.
- **When does demand for outdoor pillow inserts 22x22 peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 12.7× the quietest.
- **What does it cost to enter the outdoor pillow inserts 22x22 niche?**
- Listings span $15.69–$48.04; the average listing price is $31.17 (sweet spot $15–$100). The average incumbent carries 18,861 reviews — the moat a new listing must climb.
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