---
title: "Orange Outdoor Rug — $108K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/orange-outdoor-rug"
last_updated: "2026-08-11T19:49:45.533Z"
locale: en
meta:
description: "Niche score 61/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $108K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Orange Outdoor Rug — $108K/yr Amazon US Niche (2026) - Flapen"
---
# **orange outdoor rug**
**Worth a look**
Shows a fragmented shelf (top 5 take 5% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 26Growth 95Conversion 8Competition 99Returns 49Price range 17Avg price 80Brand share 95Review moat 44Quality gap 62
**Competition**
**Incredible****5%**
top-5 click share — an open shelf
**Growth**
**Incredible****+121.0%**
90-day search growth — must beat 0% to launch
**Brand share**
**Incredible****37%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****$86.98**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,057.95**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$108K**
$108K/yr · 204K searches
**Price range**
**Bad****$12.98–$502.23**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, orange outdoor rug is a $108K/yr Amazon United States market (204K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Worth a look — 61/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **orange outdoor rug market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$130K–$174K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#617**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **88%**
- **Out of stock**
- **11.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (5% combined) — an open shelf where new products get seen.
**Brands**
**116 **▲rising
**Sellers**
**132**
**Top-5 brand share**
**37%**
Top 20: 69%
**Top-5 click share**
**5%**
Top 20: 18%
**Open market**
**67%**
- Unique Loom7% - GENIMO6% - Garvee6% - Tommy Bahama6% - JONATHAN Y4% - SAFAVIEH4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +121.0% search growth over the last 90 days.
9K7KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 4.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/orange-outdoor-rug/trend)
## **Top orange outdoor rug search terms**
- **orange outdoor rug**40K/yr+104.2%0.7% conv. - **light blue outdoor rug**17K/yr+59.5%0.4% conv. - **terracotta outdoor rug**13K/yr+158.0%0.3% conv. - **tommy bahama outdoor rug**13K/yr+96.6%0.4% conv. - **nautical outdoor rug**12K/yr+147.9%0.2% conv. - **outdoor rug 9x18**13K/yr+160.8%1.0% conv. - **unique loom outdoor rugs**12K/yr+156.5%0.2% conv. - **blue and green outdoor rug**8K/yr+60.9%0.2% conv. - **black outdoor rug 8x10**9K/yr+88.3%0.5% conv. - **13x13 outdoor rug**6K/yr+232.3%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/orange-outdoor-rug/search-terms)
## **Top orange outdoor rug products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1K2%$2K3%$3K4%$4K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tommy Bahama Marlin Transitional Indoor/Outdoor Area Rug Black 710x102**Tommy Bahama**$109.82**4.7★816 rev](https://www.amazon.com/dp/B094KVD5J6) [2**HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)**HUGEAR**$62.01**4.3★3,726 rev](https://www.amazon.com/dp/B0CC8M92B9) [3**GENIMO Outdoor & Indoor Area Rug 5x8 Waterproof Non-Shedding Easy Cleaning Boho Mat for Patio Living Room Balcony Dining Room RV Deck Bedroom Camping Outside Carpet Blue**GENIMO**$53.26**4.4★430 rev](https://www.amazon.com/dp/B0FY671916) [4**Tommy Bahama Malibu Palm Springs Coastal Indoor/Outdoor Area Rug Ivory/Aqua Blue 710x102**Tommy Bahama**$114.11**4.5★391 rev](https://www.amazon.com/dp/B094KQFJPN) [5**Pauwer Waterproof Outdoor Rug 6x9 Reversible Plastic Straw Patio Camping Rug Indoor Outdoor RV Mat Carpet for Deck Camper Porch Balcony Backyard Picnic Boho Orange**Pauwer**$32.23**4.4★1,635 rev](https://www.amazon.com/dp/B0DG8YM1BM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Garvee 5x8 Outdoor Waterproof Rug Floral Outdoor Area RugReversible Plastic Straw Patio Rug Portable Camping Mat for RV Picnic Beach Balcony Garden & Camping Orange**Garvee**$36.63**110 rev4mo ago](https://www.amazon.com/dp/B0G495D1X3) [**Vaukki Waterproof Outdoor Rug 6x9 Reversible Striped Patio Rug Lightweight Plastic Straw Camping Mat Indoor Outdoor RV Carpet for Outsides Patio Camping Balcony RV and Deck Orange and White**Vaukki**$35.32**161 rev5mo ago](https://www.amazon.com/dp/B0FRD7C9QT) [**Garvee Outdoor Rug 5x8 Waterproof Patio Rugs with Boho Sun Pattern Reversible Plastic Straw Camping Rugs Outdoor Indoor RV Mat Carpet for Deck Backyard Picnic Porch Balcony Beach Orange**Garvee**$35.15**94 rev5mo ago](https://www.amazon.com/dp/B0G47KHF2S) [**MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange**MilleLoom**$68.66**55 rev5mo ago](https://www.amazon.com/dp/B0GMWDMVQ5) [**GENIMO Outdoor & Indoor Area Rug 5x8 Waterproof Non-Shedding Easy Cleaning Boho Mat for Patio Living Room Balcony Dining Room RV Deck Bedroom Camping Outside Carpet Blue**GENIMO**$53.26**430 rev8mo ago](https://www.amazon.com/dp/B0FY671916)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vaukki Waterproof Outdoor Rug 6x9 Reversible Striped Patio Rug Lightweight Plastic Straw Camping Mat Indoor Outdoor RV Carpet for Outsides Patio Camping Balcony RV and Deck Orange and White**Vaukki**$35.32**4.4★**▲ 73%**](https://www.amazon.com/dp/B0FRD7C9QT) [**MilleLoom Waterproof Plastic Straw Outdoor Rug 9x18 Patio Reversible UV Resistant Foldable Camping Carpet Boho Floral Large Outdoor Rugs for Deck Picnic Porch Camper Balcony BeachOrange**MilleLoom**$68.66**4.4★**▲ 72%**](https://www.amazon.com/dp/B0GMWDMVQ5) [**HUGEAR Outdoor Rug for Patios Clearance Waterproof Mat Large Outside Carpet Reversible Plastic Straw Camping Rugs Rv Porch Deck Camper Balcony Backyard (8x10 Checkered/Black&Beige)**HUGEAR**$62.01**4.3★**▲ 70%**](https://www.amazon.com/dp/B0CC8M92B9) [**Unique Loom Outdoor Border Collection Area Rug - Soft Border (4 1 x 6 1 Rectangle Blue/ Ivory)**Unique Loom**$43.78**4.5★**▲ 56%**](https://www.amazon.com/dp/B0192I8ZT8) [**Garvee Outdoor Rug 5x8 Waterproof Patio Rugs with Boho Sun Pattern Reversible Plastic Straw Camping Rugs Outdoor Indoor RV Mat Carpet for Deck Backyard Picnic Porch Balcony Beach Orange**Garvee**$35.15**4.2★**▲ 53%**](https://www.amazon.com/dp/B0G47KHF2S)
**~~View all trending →~~**
## **What buyers say about orange outdoor rug**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Amazing quality”*
**Color**15%
*“Vibrant color”*
**Value For Money**8%
*“They are affordable”*
**Advertised Vs Actual Product**6%
*“Exactly as pictured”*
**Durability**6%
*“It seems durable enough for now”*
**Ease Of Cleaning**5%
*“Ease of cleaning”*
**Size-Overall**5%
*“True to size”*
**Design-Overall**4%
*“The design is quite attractive”*
**Weight Light**3%
*“Great lightweight and easy to clean”*
**Suitable For Outdoor**3%
*“Great for outdoor patio”*
### **What buyers complain about **
**Quality-Overall**17%
*“Quality control issues”*
**Material Quality**8%
*“Cheap material”*
**Color**8%
*“Wrong colors”*
**Thickness**7%
*“It looks good just not as thick as I hoped”*
**Durability**6%
*“do not last”*
**Size-Overall**6%
*“Very large”*
**Value For Money**4%
*“For something like this I would expect a much lower price”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Flatness**3%
*“Doesnt lay flat”*
**Strength**3%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**31%
**Color**19%
**Material Quality**18%
**Advertised Vs Actual Product**8%
**Quality-Overall**7%
**Thickness**2%
**Thin**2%
**Weight Light**2%
**Functionality-Overall**1%
**Value For Money**1%
## **Common questions**
- **Is orange outdoor rug profitable to sell on Amazon United States?**
- The niche generates $108K/yr across 505 tracked products. 41 of 116 products launched in the last 360 days are still selling. 90-day search growth is +121.0%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the orange outdoor rug niche?**
- 116 brands and 132 sellers compete. The top 5 products take 5% of clicks and top 5 brands hold 37% of demand.
- **What do buyers complain about in orange outdoor rug?**
- Top complaints mined from reviews: Quality-Overall, Material Quality, Color. The return rate is 3.1%.
- **When does demand for orange outdoor rug peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 4.9× the quietest.
- **What does it cost to enter the orange outdoor rug niche?**
- Listings span $12.98–$502.23; the average listing price is $86.98 (sweet spot $15–$100). The average incumbent carries 2,058 reviews — the moat a new listing must climb.
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