---
title: "Ooni Pizza Stone — $39K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/ooni-pizza-stone"
last_updated: "2026-08-10T07:23:12.402Z"
locale: en
meta:
description: "Niche score 49/100 · $39K/yr market · 16K searches/yr · $45.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $39K/yr market · 16K searches/yr · $45.37 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ooni Pizza Stone — $39K/yr Amazon US Niche (2026) - Flapen"
---
# **ooni pizza stone**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 74Conversion 62Competition 17Returns 60Price range 95Avg price 95Brand share 14Review moat 83Quality gap 63
**Avg price**
**Incredible****$45.37**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$31.39–$61.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****337.73**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+58.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****79%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$39K**
$39K/yr · 16K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, ooni pizza stone is a $39K/yr Amazon United States market (16K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–Jul. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ooni pizza stone market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$57K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#85**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**79%**
Top 20: 100%
**Open market**
**3%**
- Outspark36% - Unicook27% - bbq77716% - ROCKSHEAT11% - SafBbcue4% - BMMXBI3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +58.2% search growth over the last 90 days.
1K600Spike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Jul · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/ooni-pizza-stone/trend)
## **Top ooni pizza stone search terms**
- **ooni pizza stone**9K/yr+38.3%7.0% conv. - **ooni pizza stone replacement**5K/yr+82.0%6.9% conv. - **ooni stone replacement**2K/yr+82.0%5.8% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/ooni-pizza-stone/search-terms)
## **Top ooni pizza stone products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$8K30%$12K40%$16K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite**Outspark**$34.49**4.5★227 rev](https://www.amazon.com/dp/B0G2XVMGTG) [2**Unicook Pizza Stone 13 Inch Cordierite Square Baking Stone for Ooni 12 Oven Ideal for Making Crispy Crust Pizzas Bread and Cookies**Unicook**$31.39**4.6★2,761 rev](https://www.amazon.com/dp/B0895RN2W6) [3**Pizza Stones Replacement Parts for Ooni Koda 16 Gas Oven 28mbar Outdoor Propane Pizza Oven Cordierite Baking Stones for Ooni Pizza Stones Accessories for Bread**bbq777**$61.92**4.3★39 rev](https://www.amazon.com/dp/B0CPHW7PJP) [4**13 Square Pizza Stone Replacement for Ooni Koda Karu & Fyra 12 Cordierite Baking Pizza Stone for Ooni 12 Oven for Most Grill & Oven for Bread &Pizza**bbq777**$38.14**4.3★39 rev](https://www.amazon.com/dp/B0C9JHKVTD) [5**13.2 x 13.2 x 0.4 Square Cordierite Pizza Baking Stone Perfectly Compatible for Ooni Koda & Fyra 12 Uuni Pizza Oven**ROCKSHEAT**$35.34**4.4★247 rev](https://www.amazon.com/dp/B095WPCWRT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite**Outspark**$34.49**227 rev8mo ago](https://www.amazon.com/dp/B0G2XVMGTG) [**Ooni Pro 16 Replacement Pizza Stones - Pizza Oven Baking Stone for Ooni Pro 16-18x18 Inches**ooni**$46.55**7 rev1y ago](https://www.amazon.com/dp/B0B6RY7GH8) [**Outspark Baking Pizza Stone for Ooni Koda 16 Pizza Oven Accessories for Ooni Koda 16 Most Similar Size Oven and Grill Cordierite**Outspark**$59.27**14 rev2y ago](https://www.amazon.com/dp/B0CPHJFWY1) [**SafBbcue Square Cordierite Pizza Stone Ideal for Ooni Koda & Fyra 12 Uuni Pizza Oven Most Similar Size Oven and Grill 13.2 x 13.2 x 0.4 Ceramic Baking Stone BBQ Baking Accessories**SafBbcue**$33.82**46 rev2y ago](https://www.amazon.com/dp/B0CPM1C5HD) [**Pizza Stones Replacement Parts for Ooni Koda 16 Gas Oven 28mbar Outdoor Propane Pizza Oven Cordierite Baking Stones for Ooni Pizza Stones Accessories for Bread**bbq777**$61.92**39 rev2y ago](https://www.amazon.com/dp/B0CPHW7PJP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**13.2 Square Pizza Stone for Ooni Karu 12 Pizza Oven BBQ Baking Accessories for Ooni Koda Fyra 12 Pizza Oven Most Similar Size Oven and Grill Cordierite**Outspark**$34.49**4.5★**▲ 174%**](https://www.amazon.com/dp/B0G2XVMGTG) [**SafBbcue Square Cordierite Pizza Stone Ideal for Ooni Koda & Fyra 12 Uuni Pizza Oven Most Similar Size Oven and Grill 13.2 x 13.2 x 0.4 Ceramic Baking Stone BBQ Baking Accessories**SafBbcue**$33.82**4.7★**▲ 84%**](https://www.amazon.com/dp/B0CPM1C5HD) [**13 Square Pizza Stone Replacement for Ooni Koda Karu & Fyra 12 Cordierite Baking Pizza Stone for Ooni 12 Oven for Most Grill & Oven for Bread &Pizza**bbq777**$38.14**4.3★**▲ 62%**](https://www.amazon.com/dp/B0C9JHKVTD) [**Cordierite Stone Baking Board Replacement for Ooni Koda 16 Gas Pizza Oven Pizza Stone for Ooni 16 Pizza Oven Pizza Baking Board Replacement for Ooni Koda 16 Ceramic Baking Stone Accessories**BMMXBI**$59.81**4.0★**▲ 34%**](https://www.amazon.com/dp/B0CPJ7FRV6) [**Outspark Baking Pizza Stone for Ooni Koda 16 Pizza Oven Accessories for Ooni Koda 16 Most Similar Size Oven and Grill Cordierite**Outspark**$59.27**3.6★**▲ 29%**](https://www.amazon.com/dp/B0CPHJFWY1)
**~~View all trending →~~**
## **What buyers say about ooni pizza stone**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**24%
*“Perfect Fit”*
**Quality-Overall**16%
*“It seems to have great ratings”*
**Value For Money**13%
*“far less expensive”*
**Ease Of Cleaning**8%
*“Easy to clean, stains easily”*
**Strength**8%
*“Rock solid”*
**Grilling**6%
*“Exactly what I needed for cooking pizza on my outdoor grill”*
**Thickness**5%
*“It has a nice thickness”*
**Durability**4%
*“seems pretty durable”*
**Smell**3%
*“There were no chemicals smells or anything like that with the stone”*
**Baking**3%
*“Perfect for Ooni Fyre oven”*
### **What buyers complain about **
**Size-Overall**29%
*“I shouldve gotten a larger size for a few more dollars”*
**Durability**13%
*“Broke in half while making pizza”*
**Smell**10%
*“my entire kitchen stinks after using this”*
**Ease Of Cleaning**8%
*“Impossible to clean well”*
**Product Condition**8%
*“Item arrived used”*
**Value For Money**4%
*“What a waste of $60”*
**Instructions/User Manual/Troubleshooting**3%
*“The instructions clearly said not to oil the stone”*
**Adhesion/Stickiness**3%
*“pizza continued to stick to the stone”*
**Functionality-Overall**3%
*“Did not work for me”*
**Stain Resistance**3%
*“It got some dark spots from stains of the oven rack”*
### **Top return reasons **
**Size-Overall**57%
**Heating**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Weight Heavy**3%
**Product Condition**3%
**Smell**3%
**Value For Money**2%
**Stain Resistance**2%
**Adhesion/Stickiness**2%
## **Common questions**
- **Is ooni pizza stone profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +58.2%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ooni pizza stone niche?**
- 7 brands and 10 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in ooni pizza stone?**
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 2.6%.
- **When does demand for ooni pizza stone peak?**
- Demand peaks in Apr–Jul; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the ooni pizza stone niche?**
- Listings span $31.39–$61.92; the average listing price is $45.37 (sweet spot $15–$100). The average incumbent carries 338 reviews — the moat a new listing must climb.
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