---
title: "Off Mosquito Coils — $100K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/off-mosquito-coils"
last_updated: "2026-08-11T13:52:02.634Z"
locale: en
meta:
description: "Niche score 55/100 · $100K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $100K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Off Mosquito Coils — $100K/yr Amazon US Niche (2026) - Flapen"
---
# **off mosquito coils**
**Worth a look**
Shows demand growing +512.6% this quarter, but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 25Growth 100Conversion 93Competition 13Returns 97Price range 83Avg price 91Brand share 0Review moat 38Quality gap 50
**Growth**
**Incredible****+512.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$21.27**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.25–$67.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,685.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$100K**
$100K/yr · 41K searches
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, off mosquito coils is a $100K/yr Amazon United States market (41K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **off mosquito coils market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **$170K–$213K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#625**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **73%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- OFF!62% - SC Johnson33% - W4W4% - USKICH2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — +512.6% search growth over the last 90 days.
2K2KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 31.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/off-mosquito-coils/trend)
## **Top off mosquito coils search terms**
- **off mosquito coils**15K/yr+421.6%10.7% conv. - **off coils**6K/yr+819.1%12.2% conv. - **off mosquito lamp refills**6K/yr+425.8%2.6% conv. - **off coils mosquito refill**5K/yr+649.2%13.0% conv. - **off mosquito lamp**5K/yr+510.1%3.5% conv. - **off lantern mosquito lamp refills**3K/yr+542.1%3.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/off-mosquito-coils/search-terms)
## **Top off mosquito coils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$20K30%$30K40%$40K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OFF! Backyard Mosquito Repellent Coil Refills Perfect for Outdoor Patios Country Fresh Scent 6 Count**SC Johnson**$5.25**4.4★4,976 rev](https://www.amazon.com/dp/B00EF523FQ) [2**OFF! Refillable Mosquito Lamp Repels Mosquitoes up to 10 x 10 feet Protection for up to 6 Hours 1 Count**OFF!**$19.42**4.2★795 rev](https://www.amazon.com/dp/B00M7BUANC) [3**OFF! Backyard Outdoor Mosquito Repellent Coil Starter Pack Perfect for Outdoor Patios Country Fresh Scent 3 Piece**OFF!**$7.33**4.3★460 rev](https://www.amazon.com/dp/B00D8GAA7G) [4**OFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 2)**OFF!**$14.65**4.6★3,821 rev](https://www.amazon.com/dp/B00KOC8G4G) [5**OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)**OFF!**$12.19**4.6★3,821 rev](https://www.amazon.com/dp/B06ZY6LM9G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet**USKICH**$16.37**1,895 rev1y ago](https://www.amazon.com/dp/B0DZGT9D1L) [**W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)**W4W**$11.57**9,466 rev7y ago](https://www.amazon.com/dp/B07C7ZSC8G) [**OFF! Backyard Mosquito Coil III Refills Country Fresh Scent Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 4)**OFF!**$25.28**3,821 rev9y ago](https://www.amazon.com/dp/B07FYMYM9S) [**OFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 6)**OFF!**$32.88**249 rev9y ago](https://www.amazon.com/dp/B07FYP77YZ) [**OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)**OFF!**$12.19**3,821 rev10y ago](https://www.amazon.com/dp/B06ZY6LM9G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**OFF! Backyard Mosquito Coil Refills Repels Mosquitoes for Patio and Deck Outdoor Use Up to 4 Hours per Coil 6 Count (Pack of 6)**OFF!**$32.88**4.6★**▲ 64%**](https://www.amazon.com/dp/B07FYP77YZ) [**OFF! Mosquito Coil Refills for Patio Deck and Backyard Outdoor Areas Repel Mosquitoes 6 Count (Pack of 1)**OFF!**$12.19**4.6★**▲ 48%**](https://www.amazon.com/dp/B06ZY6LM9G) [**OFF! Backyard Outdoor Mosquito Repellent Coil Starter Pack Perfect for Outdoor Patios Country Fresh Scent 3 Piece**OFF!**$7.33**4.3★**▲ 37%**](https://www.amazon.com/dp/B00D8GAA7G) [**OFF! Refillable Mosquito Lamp Repels Mosquitoes up to 10 x 10 feet Protection for up to 6 Hours 1 Count**OFF!**$19.42**4.2★**▲ 34%**](https://www.amazon.com/dp/B00M7BUANC) [**S C Johnson Off Mosquito Lamp pack of 4**OFF!**$67.84**4.2★**▲ 14%**](https://www.amazon.com/dp/B00M7BUD8O)
**~~View all trending →~~**
## **What buyers say about off mosquito coils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**38%
*“Really good for the bugs”*
**Smell**15%
*“scent is very strong”*
**Quality-Overall**9%
*“Great quality”*
**Efficiency**8%
*“Works well”*
**Value For Money**6%
*“Reasonably priced”*
**Advertised Vs Actual Product**6%
*“Works as described”*
**Functionality-Overall**3%
*“Works and burns okay”*
**Ease Of Use**3%
*“Easy to use”*
**Strength**3%
*“Effective”*
**Visibility**1%
*“Very helpful for keeping the no see ums away”*
### **What buyers complain about **
**Functionality-Overall**19%
*“not efficient”*
**Durability**12%
*“Break easily”*
**Pest/Insect Control**11%
*“It bugs dont like em”*
**Advertised Vs Actual Product**7%
*“Not what it claims to be”*
**Strength**5%
*“Coils are way too fragile”*
**Ease Of Use**5%
*“Just a hassle”*
**Value For Money**5%
*“Yeah the others are cheaper”*
**Smell**4%
*“Sort of has a campfire smell”*
**Assembly/Installation**4%
*“which made setup a little frustrating”*
**Size-Overall**3%
*“It was not clear what the size was”*
### **Top return reasons **
**Advertised Vs Actual Product**23%
**Functionality-Overall**19%
**Smell**15%
**Defective Material/Parts**10%
**Value For Money**9%
**Size-Overall**5%
**Pest/Insect Control**5%
**Durability**4%
**Ease Of Use**1%
**Safety Standards**1%
## **Common questions**
- **Is off mosquito coils profitable to sell on Amazon United States?**
- The niche generates $100K/yr across 11 tracked products. 90-day search growth is +512.6%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the off mosquito coils niche?**
- 4 brands and 47 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in off mosquito coils?**
- Top complaints mined from reviews: Functionality-Overall, Durability, Pest/Insect Control. The return rate is 0.7%.
- **When does demand for off mosquito coils peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 31.6× the quietest.
- **What does it cost to enter the off mosquito coils niche?**
- Listings span $5.25–$67.84; the average listing price is $21.27 (sweet spot $15–$100). The average incumbent carries 2,685 reviews — the moat a new listing must climb.
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