---
title: "Nitrogen Fertilizer for Lawns — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/nitrogen-fertilizer-for-lawns"
last_updated: "2026-08-11T03:46:39.397Z"
locale: en
meta:
description: "Niche score 62/100 · $1.3M/yr market · 317K searches/yr · $42.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.3M/yr market · 317K searches/yr · $42.32 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Nitrogen Fertilizer for Lawns — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **nitrogen fertilizer for lawns**
**Launch it**
A $1.3M/yr market growing +132.7% this quarter with returns at 0.3% — clears our launch bar.
Market size 83Growth 96Conversion 87Competition 25Returns 98Price range 73Avg price 95Brand share 0Review moat 29Quality gap 28
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+132.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$42.32**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Great****$1.3M**
$1.3M/yr · 317K searches
**Price range**
**Good****$15.35–$130.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,565.46**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****70%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, nitrogen fertilizer for lawns is a $1.3M/yr Amazon United States market (317K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Apr–May–Jun–Jul–Aug. Verdict: Launch it — 62/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nitrogen fertilizer for lawns market data**
- **Units sold / yr**
- **30K–40K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$1.3M–$1.7M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#517**
- **Page quality**
- **0%**
- **Prime**
- **54%**
- **Sponsored**
- **62%**
- **Out of stock**
- **5.1%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**29**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**0%**
- Milorganite70% - Scotts30%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +132.7% search growth over the last 90 days.
13K8KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul, Aug · busiest ÷ quietest = 21.4×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/nitrogen-fertilizer-for-lawns/trend)
## **Top nitrogen fertilizer for lawns search terms**
- **milorganite**99K/yr+253.2%7.1% conv. - **milorganite fertilizer**89K/yr+54.2%7.6% conv. - **scotts turf builder lawn food**17K/yr+236.1%11.9% conv. - **scotts green max lawn food**17K/yr+207.2%17.5% conv. - **grass grower**13K/yr+77.3%1.1% conv. - **scotts lawn food**10K/yr+141.9%8.9% conv. - **scotts green max**8K/yr+165.4%13.8% conv. - **milorganite lawn fertilizer**7K/yr+117.0%6.3% conv. - **grass grower for lawn fast**9K/yr+90.0%0.8% conv. - **slow release nitrogen fertilizer**6K/yr+98.5%2.3% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/nitrogen-fertilizer-for-lawns/search-terms)
## **Top nitrogen fertilizer for lawns products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$133K20%$266K30%$398K40%$531K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 lb Bag - for Lawns Flowers and Gardens - Includes Bonus Feeding & Spreader Tips Brochure**Milorganite**$34.15**4.6★3,369 rev](https://www.amazon.com/dp/B0FGDNF55M) [2**Scotts Green Max Lawn Food 5 000 sq. ft.**Scotts**$29.54**4.5★9,182 rev](https://www.amazon.com/dp/B0168K8VUQ) [3**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag - for Lawns Flowers and Gardens**Milorganite**$15.35**4.6★1,422 rev](https://www.amazon.com/dp/B000UOB1P4) [4**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens**Milorganite**$20.06**4.8★146 rev](https://www.amazon.com/dp/B07XVQQBR4) [5**Scotts Turf Builder Lawn Food 12.5 lbs.**Scotts**$21.59**4.6★8,041 rev](https://www.amazon.com/dp/B005W1QXQW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 lb Bag - for Lawns Flowers and Gardens - Includes Bonus Feeding & Spreader Tips Brochure**Milorganite**$34.15**3,369 rev1y ago](https://www.amazon.com/dp/B0FGDNF55M) [**Scotts Liquid Green Max Lawn Food 32 oz.**Scotts**$23.26**414 rev3y ago](https://www.amazon.com/dp/B0BZN5843P) [**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 4) - for Lawns Flowers and Gardens**Milorganite**$38.59**1,422 rev5y ago](https://www.amazon.com/dp/B08S71YW7W) [**Milorganite Fertilizer 6-4 - 0**Milorganite**$73.68**48 rev5y ago](https://www.amazon.com/dp/B087V86C76) [**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens**Milorganite**$20.06**146 rev6y ago](https://www.amazon.com/dp/B07XVQQBR4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag (Pack of 4) - for Lawns Flowers Gardens**Milorganite**$130.90**4.6★**▲ 67%**](https://www.amazon.com/dp/B07D7H71TR) [**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 4) - for Lawns Flowers and Gardens**Milorganite**$38.59**4.6★**▲ 59%**](https://www.amazon.com/dp/B08S71YW7W) [**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 5 Pound Bag (Pack of 2) - for Lawns Flowers and Gardens**Milorganite**$25.46**4.6★**▲ 56%**](https://www.amazon.com/dp/B07HV5YVST) [**Scotts Turf Builder Lawn Food 37.50 lbs.**Scotts**$50.89**4.6★**▲ 26%**](https://www.amazon.com/dp/B005W1QYDO) [**Milorganite All-Purpose Eco-Friendly Slow-Release Nitrogen 6-4-0 Fertilizer 32 Pound Bag - for Lawns Flowers and Gardens**Milorganite**$29.54**4.6★**▲ 22%**](https://www.amazon.com/dp/B08TM3ZCVL)
**~~View all trending →~~**
## **What buyers say about nitrogen fertilizer for lawns**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**34%
*“it gives my plants a huge boost to get the garden starting”*
**Quality-Overall**16%
*“No complaints”*
**Value For Money**14%
*“worth the money”*
**Advertised Vs Actual Product**8%
*“Actually works”*
**Ease Of Use**5%
*“Easy to use”*
**Color**5%
*“Green all the way”*
**Instructions/User Manual/Troubleshooting**4%
*“follow the instructions exactly”*
**Spray/Flow**2%
*“I sprayed my lawn with it very evenly and then MORE”*
**Thickness**2%
*“It's thicker than I've ever seen it in the 5 years we've owned the house”*
**Functionality-Overall**2%
*“Keeps my lawn looking great. Does the trick”*
### **What buyers complain about **
**Plant Growth**20%
*“This fertilizer is kind of weak”*
**Value For Money**13%
*“Priced cheaper locally”*
**Quality-Overall**12%
*“I believe that there was a quality control concern with this batch”*
**Functionality-Overall**11%
*“Didnt work”*
**Color**8%
*“in 3 days youll see a color green that you didnt think was possible”*
**Smell**5%
*“The smell”*
**Spray/Flow**5%
*“Does not spray”*
**Natural Resource Wastage**4%
*“A waste of $ & time”*
**Flammable**4%
*“It burned my grass”*
**Water Resistance**2%
*“Water everywhere”*
### **Top return reasons **
**Value For Money**27%
**Functionality-Overall**16%
**Advertised Vs Actual Product**14%
**Leak-Proof**13%
**Size-Overall**9%
**Defective Material/Parts**4%
**Plant Growth**3%
**Spray/Flow**2%
**Contamination**1%
**Smell**1%
## **Common questions**
- **Is nitrogen fertilizer for lawns profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 13 tracked products. 90-day search growth is +132.7%. Flapen's verdict: Launch it (62/100).
- **How competitive is the nitrogen fertilizer for lawns niche?**
- 2 brands and 29 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in nitrogen fertilizer for lawns?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Quality-Overall. The return rate is 0.3%.
- **When does demand for nitrogen fertilizer for lawns peak?**
- Demand peaks in Apr–May–Jun–Jul–Aug; the busiest month runs 21.4× the quietest.
- **What does it cost to enter the nitrogen fertilizer for lawns niche?**
- Listings span $15.35–$130.90; the average listing price is $42.32 (sweet spot $15–$100). The average incumbent carries 3,565 reviews — the moat a new listing must climb.
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