---
title: "Search terms — navy blue patio umbrella - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/navy-blue-patio-umbrella/search-terms"
last_updated: "2026-08-11T04:54:54.682Z"
locale: en
meta:
  description: "Niche score 62/100 · $83K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 62/100 · $83K/yr market · 15K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — navy blue patio umbrella - Flapen"
---

# **navy blue patio umbrella**

**Worth a look**

Shows demand growing +216.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 21Growth 98Conversion 82Competition 52Returns 95Price range 57Avg price 87Brand share 47Review moat 25Quality gap 58

**Growth**

**Incredible****+216.0%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****1.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$65.82**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****8.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****$32.77–$150.96**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****54%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****4,631.03**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$83K**

$83K/yr · 15K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

## Search terms