---
title: "Products — navy blue outdoor pillows - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/navy-blue-outdoor-pillows/products"
last_updated: "2026-08-11T04:54:37.932Z"
locale: en
meta:
  description: "Niche score 55/100 · $30K/yr market · 46K searches/yr · $16.81 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $30K/yr market · 46K searches/yr · $16.81 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — navy blue outdoor pillows - Flapen"
---

# **navy blue outdoor pillows**

**Worth a look**

Shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($30K/yr) keeps it on the watch list.

Market size 8Growth 83Conversion 49Competition 86Returns 25Price range 74Avg price 80Brand share 78Review moat 36Quality gap 37

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Growth**

**Great****+79.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Great****$16.81**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Price range**

**Good****$8.26–$34.02**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****2,942.43**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Bad****5.1%**

return rate — above 5% kills the launch gate

**Market size**

**Bad****$30K**

$30K/yr · 46K searches

**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")

## Products