---
title: "Navy Blue Outdoor Pillows — $30K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/navy-blue-outdoor-pillows"
last_updated: "2026-08-05T18:27:22.793Z"
locale: en
meta:
description: "Niche score 55/100 · $30K/yr market · 46K searches/yr · $16.81 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · $30K/yr market · 46K searches/yr · $16.81 avg price. A small market ($30K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Navy Blue Outdoor Pillows — $30K/yr Amazon US Niche (2026) - Flapen"
---
# **navy blue outdoor pillows**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($30K/yr) keeps it on the watch list.
Market size 8Growth 83Conversion 49Competition 86Returns 25Price range 74Avg price 80Brand share 78Review moat 36Quality gap 37
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Growth**
**Great****+79.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$16.81**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$8.26–$34.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,942.43**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.1%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$30K**
$30K/yr · 46K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United States niche tracking, navy blue outdoor pillows is a $30K/yr Amazon United States market (46K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Apr–May–Jun. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy blue outdoor pillows market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$34K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#360**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**57%**
Top 20: 91%
**Top-5 click share**
**29%**
Top 20: 68%
**Open market**
**39%**
- MIULEE38% - K KEVIN TEXTILE5% - decorUhome5% - DFXSZ5% - Allorry4% - Amazon Basics4%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — +79.3% search growth over the last 90 days.
5K4KSpike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Jun · busiest ÷ quietest = 16.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/navy-blue-outdoor-pillows/trend)
## **Top navy blue outdoor pillows search terms**
- **light blue outdoor pillows**12K/yr+65.9%1.3% conv. - **navy outdoor pillow covers**10K/yr+83.2%2.9% conv. - **navy blue outdoor pillow covers**8K/yr+108.0%3.0% conv. - **navy and white outdoor pillows**5K/yr+110.6%1.4% conv. - **light blue outdoor pillow covers**5K/yr+26.6%1.9% conv. - **royal blue outdoor pillows**4K/yr+119.0%0.8% conv. - **outdoor navy pillows**3K/yr+84.1%2.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/navy-blue-outdoor-pillows/search-terms)
## **Top navy blue outdoor pillows products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$2K12%$4K16%$5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MIULEE Pack of 2 Decorative Outdoor Solid Waterproof Throw Pillow Covers Faux Linen Garden Farmhouse Cushion Cases for Summer Patio Tent Balcony Couch Sofa 18x18 Inch Navy**MIULEE**$10.51**4.4★8,571 rev](https://www.amazon.com/dp/B0BP7XC6M2) [2**decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue**decorUhome**$16.99**4.7★94 rev](https://www.amazon.com/dp/B0GHTMPH1G) [3**Lewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue**Lewondr**$15.99**4.6★136 rev](https://www.amazon.com/dp/B0G6T5MDN6) [4**MIULEE Pack of 2 Decorative Outdoor Waterproof Pillow Covers Square Garden Cushion Sham Throw Pillowcase Summer Shell for Patio Tent Couch 18x18 Inch Light Blue**MIULEE**$17.24**4.5★16,007 rev](https://www.amazon.com/dp/B07DS7PQ5T) [5**MIULEE Pack of 2 Outdoor Waterproof Pillow Covers Decorative Farmhouse Throw Pillow Covers Square Solid Color Couch Cushion Covers for Patio Tent Bed Sofa Living Room 18x18 Inch Navy Blue**MIULEE**$11.37**4.4★1,423 rev](https://www.amazon.com/dp/B0CJ9KPCVG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue**decorUhome**$16.99**94 rev6mo ago](https://www.amazon.com/dp/B0GHTMPH1G) [**Amazon Basics 4-Piece Outdoor Decorative Throw Pillow Covers Water Resistant All-Weather Pillow Protectors for The Garden Patio Balcony Couch and Sofa 18 x 18 Inches Navy Blue**Amazon Basics**$17.55**132 rev7mo ago](https://www.amazon.com/dp/B0FMK1R2LC) [**Lewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue**Lewondr**$15.99**136 rev7mo ago](https://www.amazon.com/dp/B0G6T5MDN6) [**NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Navy Blue and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella**NIGHTWISH**$18.55**86 rev7mo ago](https://www.amazon.com/dp/B0G615LLVK) [**DFXSZ Outdoor Pillow Covers 18x18 Inch Set of 4 Navy Blue Waterproof Modern Geometry Throw Pillows Outdoor Summer Waterproof Decor for Patio Funiture Garden Polyester Cushion Covers 013N18**DFXSZ**$21.16**158 rev1y ago](https://www.amazon.com/dp/B0FB98CSK2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lewondr Pack of 2 Outdoor Waterproof Throw Pillow Covers Spring Decorative Throw Pillow Cases Summer Garden Cushion Cover for Patio Sofa Balcony Bench Couch 1818 Light Blue**Lewondr**$15.99**4.6★**▲ 75%**](https://www.amazon.com/dp/B0G6T5MDN6) [**Kevin Textile Outdoor Waterproof Throw Pillow Covers Pack of 2 Weaving Texture Water Resistant Outside Decorative Cushion Covers for Garden Patio Tent Balcony Bench Couch Sofa 18x18 Inch Light Blue**K KEVIN TEXTILE**$16.11**4.6★**▲ 66%**](https://www.amazon.com/dp/B0DHBYPLFC) [**Outdoor Pillow Covers Set of 2 Decorative Farmhouse Waterproof Pillow Covers Solid Linen Pillowcase Cushion Covers for Patio Garden Balcony Couch Sofa 18x18 inch Navy**Premillow**$8.26**4.4★**▲ 58%**](https://www.amazon.com/dp/B0DPQRLP2X) [**NIGHTWISH Outdoor Waterproof Pillow Covers 18x18 Set of 4 Navy Blue and White Modern Geometry Decorative Outdoor Throw Pillows Boho Cushion Cases for Patio Furniture Bench Couch Sunbrella**NIGHTWISH**$18.55**4.4★**▲ 57%**](https://www.amazon.com/dp/B0G615LLVK) [**decorUhome Waterproof Linen Outdoor Throw Pillow Covers 18x18 Inch Set of 2 Decorative Farmhouse Solid Pillow Cases with Flange Edges for Summer Couch Sofa Garden Patio Balcony Tent Porch Navy Blue**decorUhome**$16.99**4.7★**▲ 37%**](https://www.amazon.com/dp/B0GHTMPH1G)
**~~View all trending →~~**
## **What buyers say about navy blue outdoor pillows**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“Good quality, easy to put on”*
**Color**14%
*“True color”*
**Cushion**7%
*“Lovely and soft outdoor cushion covers”*
**Advertised Vs Actual Product**5%
*“Exactly as pictured”*
**Upholstery/Fabric Quality**5%
*“Quality fabric”*
**Value For Money**5%
*“Great Value”*
**Material Quality**4%
*“Nice material”*
**Water Resistance**4%
*“They are truly water resistant”*
**Size-Overall**3%
*“Perfect fit”*
**Durability**3%
*“So cute and durable”*
### **What buyers complain about **
**Quality-Overall**20%
*“not well made”*
**Color**9%
*“Wrong color”*
**Durability**8%
*“Thought they were going to break”*
**Advertised Vs Actual Product**8%
*“Not as advertised”*
**Value For Money**7%
*“Not worth the price”*
**Size-Overall**5%
*“the zipper is tiny”*
**Thickness**5%
*“They look very expensive and thick”*
**Stitch/Finish/Polish**3%
*“Bad stitching marks”*
**Color Fading/Discoloration**3%
*“Color faded”*
**Material Quality**2%
*“They're cheap material”*
### **Top return reasons **
**Color**39%
**Size-Overall**29%
**Material Quality**9%
**Advertised Vs Actual Product**7%
**Cushion**3%
**Display Colors**3%
**Quality-Overall**2%
**Value For Money**1%
**Stitch/Finish/Polish**1%
**Thin**1%
## **Common questions**
- **Is navy blue outdoor pillows profitable to sell on Amazon United States?**
- The niche generates $30K/yr across 54 tracked products. 3 of 11 products launched in the last 360 days are still selling. 90-day search growth is +79.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the navy blue outdoor pillows niche?**
- 31 brands and 38 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in navy blue outdoor pillows?**
- Top complaints mined from reviews: Quality-Overall, Color, Durability. The return rate is 5.1% — above our launch gate.
- **When does demand for navy blue outdoor pillows peak?**
- Demand peaks in Apr–May–Jun; the busiest month runs 16.3× the quietest.
- **What does it cost to enter the navy blue outdoor pillows niche?**
- Listings span $8.26–$34.02; the average listing price is $16.81 (sweet spot $15–$100). The average incumbent carries 2,942 reviews — the moat a new listing must climb.
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