---
title: "Napoleon Griddle Insert — $21K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/napoleon-griddle-insert"
last_updated: "2026-08-11T07:40:17.890Z"
locale: en
meta:
  description: "Niche score 39/100 · $21K/yr market · 11K searches/yr · $104.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · $21K/yr market · 11K searches/yr · $104.04 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Napoleon Griddle Insert — $21K/yr Amazon US Niche (2026) - Flapen"
---

# **napoleon griddle insert**

**Skip it**

A small market ($21K/yr) — this niche doesn't clear our bar today.

Market size 5Growth 95Conversion 23Competition 10Returns 49Price range 30Avg price 74Brand share 8Review moat 87Quality gap 48

**Growth**

**Incredible****+116.1%**

90-day search growth — must beat 0% to launch

**Review moat**

**Great****256.88**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****$104.04**

avg listing price — sweet spot $15–$100

**Returns**

**Okay****3.1%**

return rate — above 5% kills the launch gate

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$36.91–$246.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Bad****88%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

**Market size**

**Bad****$21K**

$21K/yr · 11K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")

According to Flapen's Amazon United States niche tracking, napoleon griddle insert is a $21K/yr Amazon United States market (11K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 39/100.

Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **napoleon griddle insert market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**100–250**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**$10K–$26K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**1.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#270**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**100%**</dd>

<dt>**Out of stock**</dt><dd>**0.0%**</dd>

<dt>**Avg brand age**</dt><dd>**48 months**</dd>

<dt>**Avg seller age**</dt><dd>**196 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**6 **▼falling

**Sellers**

**19**

**Top-5 brand share**

**97%**

Top 20: 100%

**Top-5 click share**

**88%**

Top 20: 100%

**Open market**

**0%**

- Napoleon65% - Adviace14% - BBQ-PLUS10% - WEBROIL5% - Outspark4% - DELSbbq3%

## **Top napoleon griddle insert search terms**

- **napoleon griddle insert**4K/yr+166.9%2.6% conv. - **napoleon griddle**4K/yr+73.2%1.1% conv. - **napoleon grill griddle insert**3K/yr+108.9%1.6% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/napoleon-griddle-insert/search-terms)

## **Top napoleon griddle insert products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$3K30%$6K45%$10K60%$13K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps](https://m.media-amazon.com/images/I/31TX4YP0GeL.jpg)**Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps**Napoleon**$246.28**4.4★614 rev](https://www.amazon.com/dp/B0DV9PWCNP) [2![Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills](https://m.media-amazon.com/images/I/41Kd8VhUNKL.jpg)**Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills**Adviace**$55.16**5.0★4 rev](https://www.amazon.com/dp/B0DT93L3D3) [3![Napoleon Stainless Steel Griddle Insert 20 x 16](https://m.media-amazon.com/images/I/31d71b7bBYL.jpg)**Napoleon Stainless Steel Griddle Insert 20 x 16**Napoleon**$194.61**4.4★614 rev](https://www.amazon.com/dp/B0DV9M89ZZ) [4![56040 56041 Cooking Griddle for Napoleon PRO 500 Prestige 500 Napoleon LEX Series BBQ Grill Accessories Reversible Cast Iron Griddle Plate Grill Replacement Parts](https://m.media-amazon.com/images/I/41wUdPlGPVL.jpg)**56040 56041 Cooking Griddle for Napoleon PRO 500 Prestige 500 Napoleon LEX Series BBQ Grill Accessories Reversible Cast Iron Griddle Plate Grill Replacement Parts**BBQ-PLUS**$49.06**4.6★89 rev](https://www.amazon.com/dp/B0D6KP3SDM) [5![Napoleon Cast Iron Reversible Griddle - Fits Rogue Series Grills and Other Similarly Sized Grills Cast Iron Reversible Has Drain Holes](https://m.media-amazon.com/images/I/21G4Bi6P52L.jpg)**Napoleon Cast Iron Reversible Griddle - Fits Rogue Series Grills and Other Similarly Sized Grills Cast Iron Reversible Has Drain Holes**Napoleon**$40.93**4.4★614 rev](https://www.amazon.com/dp/B077VNH2BY)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Full Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory](https://m.media-amazon.com/images/I/31-q6U1a8rL.jpg)**Full Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory**DELSbbq**$102.67**31 rev9mo ago](https://www.amazon.com/dp/B0FVWVFN1S) [![Napoleon Stainless Steel Griddle Insert 20 x 16](https://m.media-amazon.com/images/I/31d71b7bBYL.jpg)**Napoleon Stainless Steel Griddle Insert 20 x 16**Napoleon**$194.61**614 rev12mo ago](https://www.amazon.com/dp/B0DV9M89ZZ) [![Full Size Griddle Insert for Napoleon Prestige PRO 500 Built-in Prestige 500 P500RBPSS BIP500RBNSS-3 P500RSIBNK-3 P500 P500N Grills Accessories Carbon Steel Griddle Plate 26.3L X 17.7W](https://m.media-amazon.com/images/I/41LVKuP1U6L.jpg)**Full Size Griddle Insert for Napoleon Prestige PRO 500 Built-in Prestige 500 P500RBPSS BIP500RBNSS-3 P500RSIBNK-3 P500 P500N Grills Accessories Carbon Steel Griddle Plate 26.3L X 17.7W**WEBROIL**$106.67**51 rev1y ago](https://www.amazon.com/dp/B0F5Q64QHP) [![Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps](https://m.media-amazon.com/images/I/31TX4YP0GeL.jpg)**Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps**Napoleon**$246.28**614 rev1y ago](https://www.amazon.com/dp/B0DV9PWCNP) [![Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills](https://m.media-amazon.com/images/I/41Kd8VhUNKL.jpg)**Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills**Adviace**$55.16**4 rev1y ago](https://www.amazon.com/dp/B0DT93L3D3)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Full Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory](https://m.media-amazon.com/images/I/31-q6U1a8rL.jpg)**Full Size Griddle Insert - Compatible with Napoleon Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Heavy-Duty Flat Top Griddle with Integrated Grease Traps Stainless Steel BBQ Grill Accessory**DELSbbq**$102.67**4.1★**▲ 98%**](https://www.amazon.com/dp/B0FVWVFN1S) [![Outspark 56040 56041 Grill Griddle Replacement Parts for Napoleon PRO 500 Prestige 500 Napoleon LEX Series Reversible Cast Iron Griddle Insert BBQ Grill Accessories](https://m.media-amazon.com/images/I/31HVQiNdlAL.jpg)**Outspark 56040 56041 Grill Griddle Replacement Parts for Napoleon PRO 500 Prestige 500 Napoleon LEX Series Reversible Cast Iron Griddle Insert BBQ Grill Accessories**Outspark**$36.91**4.4★**▲ 57%**](https://www.amazon.com/dp/B0DMN9VWFQ) [![Napoleon Stainless Steel Griddle Insert 20 x 16](https://m.media-amazon.com/images/I/31d71b7bBYL.jpg)**Napoleon Stainless Steel Griddle Insert 20 x 16**Napoleon**$194.61**4.4★**▲ 33%**](https://www.amazon.com/dp/B0DV9M89ZZ) [![Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps](https://m.media-amazon.com/images/I/31TX4YP0GeL.jpg)**Napoleon BBQ Grill Accessory Stainless Steel Griddle Insert - Compatible with Prestige/Prestige Pro/Built In 700 Series/Rogue 525 Full Size Integrated Grease Traps**Napoleon**$246.28**4.4★**▲ 11%**](https://www.amazon.com/dp/B0DV9PWCNP) [![Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills](https://m.media-amazon.com/images/I/41Kd8VhUNKL.jpg)**Adviace 56041 56040 Cast Iron Reversible Griddle for Napoleon Grills 2-Sided Grill Griddle for Napoleon Prestige 500 Prestige Pro 500 Built-in Lex 485 605 730 Series Grills**Adviace**$55.16**5.0★**▲ 11%**](https://www.amazon.com/dp/B0DT93L3D3)

**~~View all trending →~~**

## **What buyers say about napoleon griddle insert**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Weight Heavy**25%

*“Large Heavy Griddle”*

**Size-Overall**25%

*“fit perfectly in the space”*

**Quality-Overall**19%

*“This is a high quality insert for the price”*

**Thickness**6%

*“Very thick and heavy”*

**Grilling**6%

*“I'm using this grill insert on a Monument 41847NG and it fits and performs great”*

**Assembly/Installation**6%

*“Easy assembly either way”*

### **What buyers complain about **

**Advertised Vs Actual Product**50%

*“Inadequate description of product”*

### **Top return reasons **

**Size-Overall**40%

**Grilling**20%

**Weight Heavy**10%

**Heating**6%

**Advertised Vs Actual Product**5%

**Defective Material/Parts**5%

**Material Quality**3%

**Compatibility-Overall**2%

**Product Condition**2%

**Flatness**2%

## **Common questions**

<dl>

<dt>**Is napoleon griddle insert profitable to sell on Amazon United States?**</dt><dd>The niche generates $21K/yr across 8 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +116.1%. Flapen's verdict: Skip it (39/100).</dd>

<dt>**How competitive is the napoleon griddle insert niche?**</dt><dd>6 brands and 19 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 97% of demand.</dd>

<dt>**What do buyers complain about in napoleon griddle insert?**</dt><dd>Top complaints mined from reviews: Advertised Vs Actual Product. The return rate is 3.1%.</dd>

<dt>**What does it cost to enter the napoleon griddle insert niche?**</dt><dd>Listings span $36.91–$246.28; the average listing price is $104.04 (sweet spot $15–$100). The average incumbent carries 257 reviews — the moat a new listing must climb.</dd>

</dl>

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