---
title: "Nana and Papas House Door Mat — $0/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/nana-and-papas-house-door-mat"
last_updated: "2026-08-11T06:04:42.093Z"
locale: en
meta:
description: "Niche score 52/100 · $0/yr market · 2K searches/yr · $21.41 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $0/yr market · 2K searches/yr · $21.41 avg price. A small market ($0/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nana and Papas House Door Mat — $0/yr Amazon US Niche (2026) - Flapen"
---
# **nana and papas house door mat**
**Worth a look**
Shows demand growing +344.9% this quarter, but a small market ($0/yr) keeps it on the watch list.
Market size 0Growth 100Conversion 0Competition 22Returns 95Price range 93Avg price 91Brand share 53Review moat 82Quality gap 55
**Growth**
**Incredible****+344.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$14.40–$41.01**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$21.41**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****358.1**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****73%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$0**
$0/yr · 2K searches
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, nana and papas house door mat is a $0/yr Amazon United States market (2K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nana and papas house door mat market data**
- **Units sold / yr**
- **100–250**
- avg 0–100/product
- **Revenue / yr**
- **$2K–$5K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#2,142**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **90%**
- **Out of stock**
- **3.5%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **210 days**
## **Competition & brand share**
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**11**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**73%**
Top 20: 100%
**Open market**
**21%**
- PLUJOYS19% - Woiqeuwr19% - SELORY15% - XLDLIOO11% - Feroiviy10% - Jinhaichen6%
## **Demand & seasonality**
Weekly Amazon search volume, last 91 weeks — +344.9% search growth over the last 90 days.
600400Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepOctNovDecMarAprJunJulAugOctNovDecJanMarAprMayJun
Peak months: May, Dec · busiest ÷ quietest = 25.8×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/nana-and-papas-house-door-mat/trend)
## **Top nana and papas house door mat products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$010%$015%$020%$01101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**PLUJOYS Fathers Day Grandpa Gifts Gifts for Grandma Nana Papa Christmas Nana Gifts Gifts for Grandparents Birthday Gigi Mimi Gifts for Grandma from Granddaughter Grandson Grankids Doormats Home Decor**PLUJOYS**$19.87**4.5★320 rev](https://www.amazon.com/dp/B0CJM2Z6XT) [2**Woiqeuwr Gifts for Nana Papa Grandparents Welcome Doormat for Grandpa Grandma Non-Slip Front Door Mats for Entrance Porch Home Decor Gigi Mimi Gift from Grandson Granddaughter Grandkids (Nana & Papa)**Woiqeuwr**$21.53**4.1★36 rev](https://www.amazon.com/dp/B0DXPQZC2Z) [3**SELORY Gifts for Grandma Christmas Birthday Gifts for GrandmaNana Gifts for Grandparents Nana and Papa Gifts Christmas Gigi Mimi Gifts from Granddaughter Grandson Grankids Doormats Home Decor**SELORY**$19.17**4.4★110 rev](https://www.amazon.com/dp/B0DJ744RHS) [4**XLDLIOO Nana and Papa Gifts Door Mat Doormat Funny Nana and Papa Welcome Front Door Mat Indoor Outdoor Entrance Gifts for Grandparents Artificial Coir Doormats Rugs for Porch Entryway Decor 30x17in**XLDLIOO**$19.03**4.0★8 rev](https://www.amazon.com/dp/B0FRGHPFFR) [5**Nana and Papa Gifts from Grandkids - 16.9x27.6 Inch Doormat for Grandma and Grandpa Fade Resistant Welcome Mat with TPR Backing for Front Porch Entryway Decor**Feroiviy**$14.40**5.0★2 rev](https://www.amazon.com/dp/B0GRGBHHSC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nana and Papa Gifts from Grandkids - 16.9x27.6 Inch Doormat for Grandma and Grandpa Fade Resistant Welcome Mat with TPR Backing for Front Porch Entryway Decor**Feroiviy**$14.40**2 rev3mo ago](https://www.amazon.com/dp/B0GRGBHHSC) [**Fewgb Nana Papa Gifts from Grandkids Door Mat Doormat Floral Welcome Front Door Mat Outdoor Indoor for Outside Entrance Entryway Porch Grandma Grandpa Grandparents Gifts Coir Doormats 17x30**Fewgb**$21.62**0 rev3mo ago](https://www.amazon.com/dp/B0GT4JJ67Q) [**Nana Papa Gifts Hydrangea Door Mats Gifts for Grandma Grandpa Artificial Coir Doormat Rugs Rustic Grandma Mothers Day Birthday Door Mat for Home Outside Patio Kitchen Entryway Decor 17x30 Inch**Jinhaichen**$20.28**6 rev5mo ago](https://www.amazon.com/dp/B0GHS7P2DN) [**XLDLIOO Nana and Papa Gifts Door Mat Doormat Funny Nana and Papa Welcome Front Door Mat Indoor Outdoor Entrance Gifts for Grandparents Artificial Coir Doormats Rugs for Porch Entryway Decor 30x17in**XLDLIOO**$19.03**8 rev10mo ago](https://www.amazon.com/dp/B0FRGHPFFR) [**Woiqeuwr Gifts for Nana Papa Grandparents Welcome Doormat for Grandpa Grandma Non-Slip Front Door Mats for Entrance Porch Home Decor Gigi Mimi Gift from Grandson Granddaughter Grandkids (Nana & Papa)**Woiqeuwr**$21.53**36 rev1y ago](https://www.amazon.com/dp/B0DXPQZC2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nana and Papa Gifts from Grandkids - 16.9x27.6 Inch Doormat for Grandma and Grandpa Fade Resistant Welcome Mat with TPR Backing for Front Porch Entryway Decor**Feroiviy**$14.40**5.0★**▲ 130%**](https://www.amazon.com/dp/B0GRGBHHSC) [**Nana Papa Gifts Hydrangea Door Mats Gifts for Grandma Grandpa Artificial Coir Doormat Rugs Rustic Grandma Mothers Day Birthday Door Mat for Home Outside Patio Kitchen Entryway Decor 17x30 Inch**Jinhaichen**$20.28**4.2★**▲ 130%**](https://www.amazon.com/dp/B0GHS7P2DN) [**Fewgb Nana Papa Gifts from Grandkids Door Mat Doormat Floral Welcome Front Door Mat Outdoor Indoor for Outside Entrance Entryway Porch Grandma Grandpa Grandparents Gifts Coir Doormats 17x30**Fewgb**$21.62**0.0★**▲ 129%**](https://www.amazon.com/dp/B0GT4JJ67Q) [**Funny Welcome Doormat Home Decor Rugs Welcome Mat with Rubber Back (18 x 30)inch Nana & Papas House Grandchildren Spoiled Here Doormat For Entrance Way Indoor Mats Front Door No Slip Kitchen Mats**MELODADDY**$17.81**4.1★**▲ 84%**](https://www.amazon.com/dp/B0CZ6CYR9C) [**XLDLIOO Nana and Papa Gifts Door Mat Doormat Funny Nana and Papa Welcome Front Door Mat Indoor Outdoor Entrance Gifts for Grandparents Artificial Coir Doormats Rugs for Porch Entryway Decor 30x17in**XLDLIOO**$19.03**4.0★**▲ 62%**](https://www.amazon.com/dp/B0FRGHPFFR)
**~~View all trending →~~**
## **What buyers say about nana and papas house door mat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**37%
*“Great price and quality”*
**Size-Overall**13%
*“Great size”*
**Durability**6%
*“It looks durable”*
**Thickness**5%
*“The mat is thick”*
**Color**5%
*“The colors all still look the same haven't faded from sun exposure”*
**Gifting Purpose**5%
*“Great Gift fot Great Moms”*
**Weight Light**4%
*“Its lightweight,”*
**Material Quality**3%
*“The material feels durable”*
**Value For Money**3%
*“Not a bad price for this item”*
**Advertised Vs Actual Product**2%
*“It looks just as advertised”*
### **What buyers complain about **
**Color**17%
*“it is almost completely faded about 3 months later”*
**Thickness**17%
*“its sorta thin”*
**Durability**17%
*“doesnt hold up as long as I would have liked”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**12%
**Advertised Vs Actual Product**12%
**Material Quality**10%
**Thin**7%
**Functionality-Overall**5%
**Color**5%
**Thickness**5%
**Defective Material/Parts**2%
**Flatness**2%
## **Common questions**
- **Is nana and papas house door mat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 10 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +344.9%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the nana and papas house door mat niche?**
- 10 brands and 11 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in nana and papas house door mat?**
- Top complaints mined from reviews: Color, Thickness, Durability. The return rate is 0.9%.
- **When does demand for nana and papas house door mat peak?**
- Demand peaks in May–Dec; the busiest month runs 25.8× the quietest.
- **What does it cost to enter the nana and papas house door mat niche?**
- Listings span $14.40–$41.01; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.
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