---
title: "Search terms — mushroom substrate - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mushroom-substrate/search-terms"
last_updated: "2026-08-06T02:37:11.704Z"
locale: en
meta:
  description: "Niche score 50/100 · $163K/yr market · 83K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $163K/yr market · 83K searches/yr. Brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mushroom substrate - Flapen"
---

# **mushroom substrate**

**Worth a look**

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 93% of clicks) keeps it on the watch list.

Market size 34Growth 29Conversion 69Competition 25Returns 99Price range 81Avg price 95Brand share 19Review moat 88Quality gap 48

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****$30.94**

avg listing price — sweet spot $15–$100

**Review moat**

**Great****244.6**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Great****$11.73–$115.01**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.3%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$163K**

$163K/yr · 83K searches

**Growth**

**Okay****+3.1%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****70%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Bad****93%**

top-5 brand share — brand-locked demand

## Search terms