---
title: "Murphys Mosquito Repellent Incense — $37K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/murphys-mosquito-repellent-incense"
last_updated: "2026-08-11T07:59:44.624Z"
locale: en
meta:
description: "Niche score 51/100 · $37K/yr market · 21K searches/yr · $13.01 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · $37K/yr market · 21K searches/yr · $13.01 avg price. A small market ($37K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Murphys Mosquito Repellent Incense — $37K/yr Amazon US Niche (2026) - Flapen"
---
# **murphys mosquito repellent incense**
**Worth a look**
Shows demand growing +452.2% this quarter, but a small market ($37K/yr) keeps it on the watch list.
Market size 9Growth 100Conversion 96Competition 16Returns 97Price range 37Avg price 58Brand share 11Review moat 42Quality gap 48
**Growth**
**Incredible****+452.2%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.01**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,298.09**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$5.36–$20.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$37K**
$37K/yr · 21K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, murphys mosquito repellent incense is a $37K/yr Amazon United States market (21K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **murphys mosquito repellent incense market data**
- **Units sold / yr**
- **3K–3K**
- avg 250–500/product
- **Revenue / yr**
- **$33K–$39K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#309**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**419**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**2%**
- Murphy's Mosquito Sticks56% - KICKOUTOR19% - AzureGreen13% - W4W5% - Aroma Depot3% - Glovv2% - Open — no brand owns it (1 brand, 2%)
## **Top murphys mosquito repellent incense search terms**
- **punks for bugs**5K/yr>1,000%9.8% conv. - **murphys mosquito repellent incense**5K/yr+302.3%12.0% conv. - **punk sticks for bugs**4K/yr+770.6%5.4% conv. - **murphys incense sticks**3K/yr+253.1%17.2% conv. - **murphys mosquito sticks**3K/yr+246.2%13.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/murphys-mosquito-repellent-incense/search-terms)
## **Top murphys mosquito repellent incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$4K20%$7K30%$11K40%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count**Murphy's Mosquito Sticks**$20.55**4.5★5,472 rev](https://www.amazon.com/dp/B074TPKZK1) [2**Murphys Naturals Citronella Mosquito Repellent Incense Sticks 12 Count**Murphy's Mosquito Sticks**$13.32**4.4★9,832 rev](https://www.amazon.com/dp/B074TRFZHG) [3**Un-scented 100 pack stick incense (ISU1) -**AzureGreen**$5.36**4.4★1,057 rev](https://www.amazon.com/dp/B004F0P95M) [4**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$11.96**4.5★3,469 rev](https://www.amazon.com/dp/B0C49X2LVH) [5**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 24 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 2.5-Hour Against Gnats & No-See-Ums**KICKOUTOR**$19.87**4.4★442 rev](https://www.amazon.com/dp/B0CSJ8Q4K3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**60 Pcs Mosquito Repellent Outdoor Patio Mosquito Incense Sticks Natural Citronella Oil Plant-Based Bug Repellent for Camping Fishing Backyard Travel**Glovv**$7.43**56 rev5mo ago](https://www.amazon.com/dp/B0G3FL7TYZ) [**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 180 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$15.11**86 rev9mo ago](https://www.amazon.com/dp/B0FX8CY68T) [**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 24 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 2.5-Hour Against Gnats & No-See-Ums**KICKOUTOR**$19.87**442 rev2y ago](https://www.amazon.com/dp/B0CSJ8Q4K3) [**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 240 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$19.94**3,469 rev2y ago](https://www.amazon.com/dp/B0CSJGP1DF) [**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$11.96**3,469 rev3y ago](https://www.amazon.com/dp/B0C49X2LVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 180 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$15.11**4.7★**▲ 75%**](https://www.amazon.com/dp/B0FX8CY68T) [**60 Pcs Mosquito Repellent Outdoor Patio Mosquito Incense Sticks Natural Citronella Oil Plant-Based Bug Repellent for Camping Fishing Backyard Travel**Glovv**$7.43**4.3★**▲ 71%**](https://www.amazon.com/dp/B0G3FL7TYZ) [**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 240 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$19.94**4.5★**▲ 66%**](https://www.amazon.com/dp/B0CSJGP1DF) [**2 Bundles Unscented 200 Wood Pulp 11 Incense Sticks Per Bundle Premium Natural Uncolored (Punk Sticks) 2 Pack. Add Any Aroma Depot Fragrance Oils to Make Your own Scented Sticks.**Aroma Depot**$7.02**4.4★**▲ 31%**](https://www.amazon.com/dp/B0B5LTXD28) [**Murphys Naturals Citronella Mosquito Repellent Incense Sticks 12 Count**Murphy's Mosquito Sticks**$13.32**4.4★**▲ 23%**](https://www.amazon.com/dp/B074TRFZHG)
**~~View all trending →~~**
## **What buyers say about murphys mosquito repellent incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**38%
*“They keep the bugs away”*
**Smell**18%
*“The scent is fresh”*
**Quality-Overall**8%
*“they are well made”*
**Ease Of Use**5%
*“Easy to use”*
**Value For Money**5%
*“Great for the price”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Adhesion/Stickiness**2%
*“These sticks are excellent”*
**Suitable For Indoor**1%
*“Good option for outdoor use”*
**Strength**1%
*“Solid product, burns fast”*
**Durability**1%
*“don't break easily during use”*
### **What buyers complain about **
**Smell**21%
*“Very unpleasant smell”*
**Pest/Insect Control**18%
*“Dont work did not do anything for the bugs”*
**Durability**9%
*“But only last a short time”*
**Functionality-Overall**6%
*“Didn't work”*
**Size-Overall**4%
*“Its big and wont fit into the holes of either of my incense holders”*
**Quality-Overall**3%
*“Poor quality”*
**Value For Money**3%
*“Probably not the cheapest option”*
**Adhesion/Stickiness**3%
*“Don't repel”*
**Ease Of Use**3%
*“Complete waste, had several of my guests try and help me out with what should have been such a simple, uncomplicated process”*
**Thickness**3%
*“they were the thicker ones”*
### **Top return reasons **
**Functionality-Overall**24%
**Smell**17%
**Pest/Insect Control**16%
**Size-Overall**11%
**Value For Money**7%
**Advertised Vs Actual Product**7%
**Defective Material/Parts**4%
**Flammable**2%
**Durability**2%
**Leak-Proof**2%
## **Common questions**
- **Is murphys mosquito repellent incense profitable to sell on Amazon United States?**
- The niche generates $37K/yr across 11 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +452.2%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the murphys mosquito repellent incense niche?**
- 7 brands and 419 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in murphys mosquito repellent incense?**
- Top complaints mined from reviews: Smell, Pest/Insect Control, Durability. The return rate is 0.7%.
- **What does it cost to enter the murphys mosquito repellent incense niche?**
- Listings span $5.36–$20.55; the average listing price is $13.01 (sweet spot $15–$100). The average incumbent carries 2,298 reviews — the moat a new listing must climb.
## **Related niches in Patio, Lawn & Garden**
- 82 [**lawn aerator**](https://flapen.com/research/us/patio-lawn-garden/lawn-aerator)$6.2M/yr+90.1%**Launch it**- 82 [**shepherds hooks for outdoor**](https://flapen.com/research/us/patio-lawn-garden/shepherds-hooks-for-outdoor)$3.9M/yr+141.2%**Launch it**- 82 [**garden mesh**](https://flapen.com/research/us/patio-lawn-garden/garden-mesh)$716K/yr+152.7%**Worth a look**- 83 [**chicken waterer**](https://flapen.com/research/us/patio-lawn-garden/chicken-waterer)$3.4M/yr+70.1%**Launch it**- 83 [**75 foot garden hose**](https://flapen.com/research/us/patio-lawn-garden/75-foot-garden-hose)$1.8M/yr+117.6%**Launch it**- 83 [**bird deterrents for outside**](https://flapen.com/research/us/patio-lawn-garden/bird-deterrents-for-outside)$2.1M/yr+131.5%**Launch it**[**All Patio, Lawn & Garden niches **](https://flapen.com/research/us/patio-lawn-garden)