---
title: "Mung Bean — $450K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mung-bean"
last_updated: "2026-08-11T09:28:45.280Z"
locale: en
meta:
description: "Niche score 52/100 · $450K/yr market · 329K searches/yr · $14.19 avg price. Soft demand (-12.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $450K/yr market · 329K searches/yr · $14.19 avg price. Soft demand (-12.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mung Bean — $450K/yr Amazon US Niche (2026) - Flapen"
---
# **mung bean**
**Worth a look**
Shows low returns (0.1%), but soft demand (-12.4% this quarter) keeps it on the watch list.
Market size 58Growth 19Conversion 86Competition 34Returns 100Price range 49Avg price 68Brand share 48Review moat 50Quality gap 38
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.19**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$450K**
$450K/yr · 329K searches
**Review moat**
**Good****1,486.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$4.86–$24.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, mung bean is a $450K/yr Amazon United States market (329K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in May. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mung bean market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$355K–$426K**
- units × avg price
- **Conversion rate**
- **9.6%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **149 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**24%**
- Yupik35% - Jiva Organics14% - Nature Jims Sprouts12% - truRoots5% - Pride Of India5% - ORGANIC TATTVA5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
8K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mung-bean/trend)
## **Top mung bean search terms**
- **mung beans**169K/yr-3.9%4.8% conv. - **mung beans for sprouting**49K/yr-25.6%10.1% conv. - **mung bean**35K/yr-13.9%2.7% conv. - **organic mung beans**18K/yr-7.1%8.5% conv. - **mung beans organic**18K/yr-14.7%8.3% conv. - **mung**15K/yr-9.0%0.4% conv. - **organic mung beans for sprouting**6K/yr-37.1%13.0% conv. - **mung bean seeds for sprouting**5K/yr-19.5%10.9% conv. - **mung bean seeds**5K/yr-31.7%8.2% conv. - **moong beans**5K/yr-32.4%7.1% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mung-bean/search-terms)
## **Top mung bean products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$45K20%$90K30%$135K40%$180K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yupik Organic Mung Beans 2.2 lb (35.3 oz) USDA Certified Kosher Gluten-Free Dried Legumes Excellent Source of Protein & Fiber Perfect for Sprouting Soups & Salads**Yupik**$11.76**4.6★1,671 rev](https://www.amazon.com/dp/B07TXVS6T9) [2**Nature Jims Sprouts Mung Bean Sprouting Seeds Non-GMO Mung Beans for Growing Nutritious Fresh Sprouts Packed with Vitamins Minerals & Fiber Premium Resealable Bag for Longer Freshness 16 Oz**Nature Jims Sprouts**$13.34**4.6★2,444 rev](https://www.amazon.com/dp/B08HJ382VJ) [3**Jiva Organics Organic Mung Beans Whole 4 LB LARGE Bag - Green Moong Bean**Jiva Organics**$17.13**4.5★1,717 rev](https://www.amazon.com/dp/B093TB9ZWK) [4**TruRoots Organic Sprouted Mung Beans 10oz (Pack of 1)**truRoots**$7.37**4.6★846 rev](https://www.amazon.com/dp/B06VWDT3N7) [5**Pride Of India - Indian Whole Green Mung Gram - Protein & Fiber Rich Moong Whole 1.5 Pound Jar**Pride Of India**$10.02**4.4★4,362 rev](https://www.amazon.com/dp/B01N116VQP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**HOME GROWN Mung Beans Seeds Pack 1.5 lb Over 15 000 Sprouting Seeds Grow Fresh Bean Sprouts or Microgreens for Quick Easy Nutrient-Packed Food for Your Daily Meals (Vigna Radiata)**HOME GROWN**$13.60**1,680 rev1y ago](https://www.amazon.com/dp/B0DQ59PMDX) [**Organic Mung Bean Sprout Seeds (16 oz) Non-GMO Heirloom Seeds for Sprouting and Microgreens**Sereniseed**$13.03**969 rev1y ago](https://www.amazon.com/dp/B0DFZYF99H) [**TAJ Moong Whole 2-Pounds (Sprout Ready) Whole Mung Beans**TAJ Gourmet Foods**$10.08**104 rev2y ago](https://www.amazon.com/dp/B0D8LCLPFV) [**Mung Bean Seeds for Sprouting and Microgreens High Protein Crunchy Sprout Seeds for Fresh Nutrition Indoors or Garden Planting Heirloom Non-GMO Survival Garden Seeds (1 Pack)**SURVIVAL GARDEN SEEDS**$4.86**50 rev3y ago](https://www.amazon.com/dp/B0C8R5FLJX) [**Organic Tattva Whole Mung Beans (4 lbs) - Whole Green Moong Dal Organic Lentils - Mung Bean Green Lentils Dry - High Protein Plant Based Nutrition - Gluten Free Vegan Kosher - USDA Certified Legumes**ORGANIC TATTVA**$19.41**2,221 rev3y ago](https://www.amazon.com/dp/B0BN5ZT1C1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Tattva Moong Dal (4 lbs) - Yellow Split Mung Beans Organic Lentils - Mung Bean Yellow Lentils Dry - High Protein Plant Based Nutrition - Gluten Free Vegan Kosher - USDA Certified Legumes**ORGANIC TATTVA**$19.86**4.4★**▲ 215%**](https://www.amazon.com/dp/B0BN5Z6P5R) [**Organic Tattva Whole Mung Beans (4 lbs) - Whole Green Moong Dal Organic Lentils - Mung Bean Green Lentils Dry - High Protein Plant Based Nutrition - Gluten Free Vegan Kosher - USDA Certified Legumes**ORGANIC TATTVA**$19.41**4.4★**▲ 93%**](https://www.amazon.com/dp/B0BN5ZT1C1) [**Rani Moong Dal (Split Mung Beans Without Skin) Lentils Indian 64oz (4lbs) 1.81kg Bulk ~ All Natural | Gluten Friendly | Non-GMO | Kosher | Vegan | Indian Origin**Rani Brand Authentic Indian Products**$15.01**4.5★**▲ 92%**](https://www.amazon.com/dp/B00UB9I5PM) [**TAJ Moong Whole 2-Pounds (Sprout Ready) Whole Mung Beans**TAJ Gourmet Foods**$10.08**4.5★**▲ 83%**](https://www.amazon.com/dp/B0D8LCLPFV) [**Organic Mung Bean Sprout Seeds (16 oz) Non-GMO Heirloom Seeds for Sprouting and Microgreens**Sereniseed**$13.03**4.6★**▲ 56%**](https://www.amazon.com/dp/B0DFZYF99H)
**~~View all trending →~~**
## **What buyers say about mung bean**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“Excellent product”*
**Taste-Overall**12%
*“These are delicious”*
**Plant Growth**8%
*“Super fast growth”*
**Ease Of Use**7%
*“Easy to use”*
**Vegan/Organic**6%
*“Worth the price for organic”*
**Advertised Vs Actual Product**5%
*“exactly as advertised”*
**Nutritional Content**5%
*“Best Nutrients”*
**Freshness**3%
*“good and fresh”*
**Value For Money**3%
*“Great value”*
**Cooking Instructions**3%
*“Cooks reasonably fast so it's a convenient plant based protein. together with my brown rice”*
### **What buyers complain about **
**Size-Overall**29%
*“Small”*
**Quality-Overall**12%
*“The mung beans i received are a terrible quality”*
**Cooking Instructions**7%
*“Had to cook for hours with a lot of water”*
**Value For Money**5%
*“more expensive”*
**Smell**5%
*“Smelled nasty”*
**Weight Heavy**4%
*“Seems heavier than a lb tho”*
**Plant Growth**4%
*“Not one plant came up”*
**Water Resistance**4%
*“Tried 3 batches first batch after7 days beans were 1/2 inch long 2nd batch beans did not open after 3 days 3rd batch in water like instructions say did not open”*
**Thickness**3%
*“These are kind of spindly and thin”*
**Color**2%
*“Mine always turned out slightly pink and think. yes, even in total darkness”*
### **Top return reasons **
**Value For Money**15%
**Plant Growth**15%
**Size-Overall**12%
**Functionality-Overall**12%
**Advertised Vs Actual Product**12%
**Leak-Proof**10%
**Stale/Rotten/Spoiled**2%
**Cooking Instructions**2%
**Taste-Overall**2%
**Contamination**2%
## **Common questions**
- **Is mung bean profitable to sell on Amazon United States?**
- The niche generates $450K/yr across 17 tracked products. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mung bean niche?**
- 13 brands and 20 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in mung bean?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Cooking Instructions. The return rate is 0.1%.
- **When does demand for mung bean peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the mung bean niche?**
- Listings span $4.86–$24.80; the average listing price is $14.19 (sweet spot $15–$100). The average incumbent carries 1,486 reviews — the moat a new listing must climb.
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