---
title: "Mullein Seeds — $96K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mullein-seeds"
last_updated: "2026-08-11T07:44:15.418Z"
locale: en
meta:
description: "Niche score 50/100 · $96K/yr market · 101K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $96K/yr market · 101K searches/yr. A concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mullein Seeds — $96K/yr Amazon US Niche (2026) - Flapen"
---
# **mullein seeds**
**Worth a look**
Shows low returns (0.3%), but a concentrated shelf (top 5 take 84% of clicks) keeps it on the watch list.
Market size 24Growth 62Conversion 78Competition 14Returns 99Price range 70Avg price 51Brand share 27Review moat 63Quality gap 58
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.88–$38.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****981.64**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+39.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.11**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$96K**
$96K/yr · 101K searches
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, mullein seeds is a $96K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 50/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mullein seeds market data**
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$97K–$121K**
- units × avg price
- **Conversion rate**
- **7.9%**
- **Avg BSR**
- **#337**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **—flat
**Sellers**
**9**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**8%**
- SVI29% - Sow Right Seeds21% - Fruivity16% - SURVIVAL GARDEN SEEDS13% - KVITER11% - Gaea's Blessing3% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.7% search growth over the last 90 days.
4K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mullein-seeds/trend)
## **Top mullein seeds search terms**
- **mullein seeds**39K/yr+52.9%9.0% conv. - **mullein seeds for planting**29K/yr-6.8%10.1% conv. - **mullen seeds**10K/yr+50.9%8.1% conv. - **mullein plant**9K/yr+87.5%2.9% conv. - **mullein plant live**5K/yr+176.8%3.7% conv. - **mullein seeds heirloom organic**5K/yr+31.1%10.1% conv. - **mullein plants for sale**4K/yr+78.1%3.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mullein-seeds/search-terms)
## **Top mullein seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SVI 1200 Mullein Seeds for Planting (Verbascum thapsus) - Great Mullein Heirloom Non GMO Herbs 4-6 ft Spikes - Medicinal Herb Seeds for Flower and Herb Garden**SVI**$5.75**4.1★1,472 rev](https://www.amazon.com/dp/B011359CTK) [2**Sow Right Seeds - Mullein Seeds for Planting - Non-GMO Heirloom Variety - Ideal for Gardens Landscaping Medicinal Herbs - Easy to Grow - Indoor or Outdoor Growing - Herb Garden (1)**Sow Right Seeds**$4.98**4.2★54 rev](https://www.amazon.com/dp/B0FN5V4DDL) [3**Fruivity 10 000+ Mullein Seeds for Planting(Verbascum Thapsus) Organic Heirloom Flower Seeds for Pollinator Gardens Medicinal Herbs Landscaping Easy to Grow Indoor Outdoor Growing**Fruivity**$8.64**4.0★219 rev](https://www.amazon.com/dp/B0GJJ6YFWD) [4**KVITER 1 500 Mullein Seeds for Planting (Verbascum Thapsus) Mullein Herb Heirloom Seed Non GMO Ideal for Herb Garden US Grown Herbs Flower Seeds**KVITER**$6.22**4.1★940 rev](https://www.amazon.com/dp/B0FGQNTVJ3) [5**Mullein Seeds for Planting - Verbascum Thapsus Medicinal Biennial Herb with Tall Yellow Flowers - Heirloom Non-GMO Open Pollinated Pollinator Friendly - Survival Garden Seeds (1 Pack)**SURVIVAL GARDEN SEEDS**$5.10**4.4★572 rev](https://www.amazon.com/dp/B0C95465VR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fruivity 10 000+ Mullein Seeds for Planting(Verbascum Thapsus) Organic Heirloom Flower Seeds for Pollinator Gardens Medicinal Herbs Landscaping Easy to Grow Indoor Outdoor Growing**Fruivity**$8.64**219 rev5mo ago](https://www.amazon.com/dp/B0GJJ6YFWD) [**1600+ Mullein Seeds for Planting (Verbascum Thapsus) - Mullein Herb Heirloom Seed Non-GMO Great Mullein Seeds Ideal for Outdoor Garden**Wivolibe**$5.02**4 rev6mo ago](https://www.amazon.com/dp/B0GGGPWRCB) [**Sow Right Seeds - Mullein Seeds for Planting - Non-GMO Heirloom Variety - Ideal for Gardens Landscaping Medicinal Herbs - Easy to Grow - Indoor or Outdoor Growing - Herb Garden (1)**Sow Right Seeds**$4.98**54 rev10mo ago](https://www.amazon.com/dp/B0FN5V4DDL) [**KVITER 1 500 Mullein Seeds for Planting (Verbascum Thapsus) Mullein Herb Heirloom Seed Non GMO Ideal for Herb Garden US Grown Herbs Flower Seeds**KVITER**$6.22**940 rev1y ago](https://www.amazon.com/dp/B0FGQNTVJ3) [**Denseflower Yellow Mullein Verbascum densiflorum Medicinal Tea Herb Premium Seed Packet for Planting**Sherwoods Seeds**$5.39**1 rev1y ago](https://www.amazon.com/dp/B0F4LXN2H6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1600+ Mullein Seeds for Planting (Verbascum Thapsus) - Mullein Herb Heirloom Seed Non-GMO Great Mullein Seeds Ideal for Outdoor Garden**Wivolibe**$5.02**4.6★**▲ 175%**](https://www.amazon.com/dp/B0GGGPWRCB) [**Fruivity 10 000+ Mullein Seeds for Planting(Verbascum Thapsus) Organic Heirloom Flower Seeds for Pollinator Gardens Medicinal Herbs Landscaping Easy to Grow Indoor Outdoor Growing**Fruivity**$8.64**4.0★**▲ 174%**](https://www.amazon.com/dp/B0GJJ6YFWD) [**Medicinal Herb Seeds for Planting | 18 Seed Variety Pack of Heirloom Non-GMO Herbs Herbal Teas Tinctures & Home Apothecary Garden Kit Survival Garden Seeds**SURVIVAL GARDEN SEEDS**$20.07**4.6★**▲ 127%**](https://www.amazon.com/dp/B09RQ3C6ZR) [**Sow Right Seeds - Mullein Seeds for Planting - Non-GMO Heirloom Variety - Ideal for Gardens Landscaping Medicinal Herbs - Easy to Grow - Indoor or Outdoor Growing - Herb Garden (1)**Sow Right Seeds**$4.98**4.2★**▲ 67%**](https://www.amazon.com/dp/B0FN5V4DDL) [**Denseflower Yellow Mullein Verbascum densiflorum Medicinal Tea Herb Premium Seed Packet for Planting**Sherwoods Seeds**$5.39**5.0★**▲ 42%**](https://www.amazon.com/dp/B0F4LXN2H6)
**~~View all trending →~~**
## **What buyers say about mullein seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**37%
*“Great Germination and Very Clean Seeds”*
**Value For Money**20%
*“Great value”*
**Quality-Overall**14%
*“Excellent product”*
**Advertised Vs Actual Product**12%
*“As described”*
**Gifting Purpose**4%
*“This was a gift”*
**Instructions/User Manual/Troubleshooting**4%
*“Came with instructions”*
**Assembly/Installation**1%
*“Thank you for putting it together”*
**Storage Capacity**1%
*“Nice storage”*
**Moist/Dry**1%
*“Keep soil moist”*
**Strength**1%
*“the growth felt strong”*
### **What buyers complain about **
**Plant Growth**71%
*“No growth”*
**Quality-Overall**5%
*“Terrible terrible”*
**Value For Money**5%
*“Meh-divinely and WAY overpriced”*
**Instructions/User Manual/Troubleshooting**4%
*“no instructions”*
**Size-Overall**3%
*“also tiny”*
**Functionality-Overall**3%
*“These did not work for me”*
**Natural Resource Wastage**2%
*“Waste of time and money”*
**Leak-Proof**1%
*“Some spillage in the bag”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Value For Money**26%
**Plant Growth**17%
**Leak-Proof**5%
**Functionality-Overall**4%
**Maintenance And Repair**3%
**Ease Of Use**3%
**Defective Material/Parts**3%
**Size-Overall**3%
**Contamination**3%
## **Common questions**
- **Is mullein seeds profitable to sell on Amazon United States?**
- The niche generates $96K/yr across 11 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +39.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mullein seeds niche?**
- 9 brands and 9 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mullein seeds?**
- Top complaints mined from reviews: Plant Growth, Quality-Overall, Value For Money. The return rate is 0.3%.
- **When does demand for mullein seeds peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the mullein seeds niche?**
- Listings span $4.88–$38.38; the average listing price is $12.11 (sweet spot $15–$100). The average incumbent carries 982 reviews — the moat a new listing must climb.
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