---
title: "Moth — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/moth"
last_updated: "2026-08-11T08:30:09.170Z"
locale: en
meta:
description: "Niche score 47/100 · $115K/yr market · 648K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $115K/yr market · 648K searches/yr · $19.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moth — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **moth**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 27Growth 25Conversion 12Competition 45Returns 96Price range 73Avg price 85Brand share 48Review moat 23Quality gap 76
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$19.06**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$6.00–$39.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$115K**
$115K/yr · 648K searches
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,955.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moth is a $115K/yr Amazon United States market (648K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moth market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **$114K–$152K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#8,241**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **—flat
**Sellers**
**35**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 100%
**Open market**
**18%**
- Terro23% - Dr. Killigan's21% - Richards15% - Enoz11% - Homode7% - MothPrevention6% - Open — no brand owns it (9 brands, 18%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
23K18KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/moth/trend)
## **Top moth search terms**
- **moth**620K/yr-0.7%0.9% conv. - **moths**24K/yr+19.1%2.5% conv. - **morh**3K/yr+27.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/moth/search-terms)
## **Top moth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$11K20%$23K30%$34K40%$46K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TERRO Clothes Moth Killer 3-Pack Kills Adult Moths Larvae & Eggs**Terro**$10.94**4.0★638 rev](https://www.amazon.com/dp/B0F2WVXDQP) [2**Enoz para Moth Balls for Closets and More - Kills Clothes Moths and Carpet Beetles - Moth Balls for Indoor Use - No Clinging Odor - 4 Oz 6 Pack**Enoz**$16.47**4.5★13,023 rev](https://www.amazon.com/dp/B07RRTLSXT) [3**Dr. Killigans Premium Double Potent Pantry Moth Traps with Pheromones Prime Sticky Indian Meal Moth Traps for Kitchen How to Get Rid of Moths in House (6 Pack Black)**Dr. Killigan's**$17.74**4.5★37,222 rev](https://www.amazon.com/dp/B01GM1LUGS) [4**Richards Homewares Moth Away Sachets 72-Pack Value Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Closets Drawers & Storage Made in USA**Richards**$25.07**4.6★996 rev](https://www.amazon.com/dp/B007TBFATE) [5**Richards Homewares Moth Away Sachets 24-Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Drawers Closets & Storage Bins Made in USA**Richards**$15.88**4.3★1,926 rev](https://www.amazon.com/dp/B001I01EVU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**XiaoGalaee Night Sky Moth Crossbody Bag Moon Moth Adjustable Shoulder Strap Messenger Bag Birthday Gift for Friend Insect Lover Christmas Gift for Her**XiaoGalaee**$6.00**25 rev1y ago](https://www.amazon.com/dp/B0FHKJQP54) [**BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults**BWVQNO**$33.47**10 rev1y ago](https://www.amazon.com/dp/B0F6TBDMKC) [**TERRO Clothes Moth Killer 3-Pack Kills Adult Moths Larvae & Eggs**Terro**$10.94**638 rev1y ago](https://www.amazon.com/dp/B0F2WVXDQP) [**26 Pack Cedar Chips and Natural Dried Lavender Sachets Bags - Stop Clothes Damage Cedar and Lavendar Home Fragrance for Drawers and Closets**Aryiten**$17.96**1,047 rev1y ago](https://www.amazon.com/dp/B0DP6DNSVK) [**10 Pack Pantry Moth Traps Safe and Effective for Food and Clothing- Glue Traps with Pheromones for Wool Closet Carpet Food and Cupboard**Briteen**$9.35**2,886 rev1y ago](https://www.amazon.com/dp/B0DMJZ1459)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BWVQNO Loose - fitting Moth Costume Moth Cape Hooded Costume Women Hallowee Cosplay Costumes Adults**BWVQNO**$33.47**4.5★**▲ 200%**](https://www.amazon.com/dp/B0F6TBDMKC) [**Richards Homewares Moth Away Sachets 72-Pack Value Pack Natural Herbal Moth Repellent Non-Toxic & Chemical-Free Fresh Scent for Closets Drawers & Storage Made in USA**Richards**$25.07**4.6★**▲ 71%**](https://www.amazon.com/dp/B007TBFATE) [**Dr. Killigans Premium Double Potent Pantry Moth Traps with Pheromones Prime Sticky Indian Meal Moth Traps for Kitchen How to Get Rid of Moths in House (6 Pack Black)**Dr. Killigan's**$17.74**4.5★**▲ 37%**](https://www.amazon.com/dp/B01GM1LUGS) [**AMAMHAHAVA Mothman Onesie Pajamas for Adult Silk Moth Halloween and Christmas Costume Cartoon One-Piece Cosplay**AMAMHAHAVA**$30.65**4.5★**▲ 32%**](https://www.amazon.com/dp/B0D47BG8N3) [**Dr. Killigans Premium Clothing Moth Traps with Pheromones (Black 6 Traps)**Dr. Killigan's**$24.57**4.3★**▲ 32%**](https://www.amazon.com/dp/B07H9FZ7QP)
**~~View all trending →~~**
## **What buyers say about moth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**32%
*“Excellent Fly Traps – Highly Recommend”*
**Quality-Overall**10%
*“Great product, arrived quickly, and the quality is excellent”*
**Smell**10%
*“Amazing aroma”*
**Ease Of Use**9%
*“Easy to put in use”*
**Value For Money**7%
*“Good value for money”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Strength**4%
*“Powerful stuff”*
**Assembly/Installation**4%
*“Easy to install”*
**Adhesion/Stickiness**2%
*“The adhesive is quite strong”*
**Efficiency**2%
*“effective”*
### **What buyers complain about **
**Pest/Insect Control**46%
*“not one bug caught”*
**Functionality-Overall**14%
*“Did NOT work”*
**Smell**7%
*“it smells so insanely bad”*
**Value For Money**6%
*“A bit pricey”*
**Quality-Overall**3%
*“Poor quality”*
**Adhesion/Stickiness**3%
*“Not sticky enough”*
**Strength**1%
*“They are flimsy”*
**Size-Overall**1%
*“Balls are small”*
**Ease Of Use**1%
*“Very difficult to use the box”*
**Assembly/Installation**1%
*“I don't like putting them together though”*
### **Top return reasons **
**Pest/Insect Control**24%
**Smell**21%
**Functionality-Overall**16%
**Advertised Vs Actual Product**12%
**Value For Money**7%
**Size-Overall**6%
**Adhesion/Stickiness**3%
**Defective Material/Parts**2%
**Quality-Overall**1%
**Ease Of Use**1%
## **Common questions**
- **Is moth profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 20 tracked products. 90-day search growth is -0.1%. Flapen's verdict: Skip it (47/100).
- **How competitive is the moth niche?**
- 15 brands and 35 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in moth?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.8%.
- **When does demand for moth peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the moth niche?**
- Listings span $6.00–$39.67; the average listing price is $19.06 (sweet spot $15–$100). The average incumbent carries 6,956 reviews — the moat a new listing must climb.
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