---
title: "Mosquito Incense — $512K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mosquito-incense"
last_updated: "2026-08-05T21:23:10.641Z"
locale: en
meta:
description: "Niche score 72/100 · $512K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 72/100 · $512K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mosquito Incense — $512K/yr Amazon US Niche (2026) - Flapen"
---
# **mosquito incense**
**Worth a look**
Shows demand growing +289.8% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 100Conversion 94Competition 57Returns 97Price range 75Avg price 70Brand share 54Review moat 33Quality gap 58
**Growth**
**Incredible****+289.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$5.25–$44.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$14.44**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$512K**
$512K/yr · 301K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****3,220.04**
avg incumbent reviews — the moat a new listing must climb
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, mosquito incense is a $512K/yr Amazon United States market (301K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 72/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito incense market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$433K–$578K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#176**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**460**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 90%
**Open market**
**23%**
- KICKOUTOR23% - Murphy's Mosquito Sticks20% - BugBai18% - Glovv6% - W4W6% - Alumun4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +289.8% search growth over the last 90 days.
18K13KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.3×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mosquito-incense/trend)
## **Top mosquito incense search terms**
- **mosquito incense sticks**47K/yr+464.4%12.1% conv. - **mosquito incense**38K/yr+185.9%9.3% conv. - **mosquito sticks**32K/yr+328.6%9.4% conv. - **mosquito repellent incense**28K/yr+289.3%9.6% conv. - **mosquito repellent sticks**26K/yr+344.1%7.6% conv. - **incienso para mosquitos**68K/yr+205.8%5.3% conv. - **mosquito repellent incense sticks**22K/yr+270.1%10.8% conv. - **bug repellent incense**6K/yr+294.9%7.9% conv. - **mosquito repellent stick**8K/yr+303.2%2.3% conv. - **mosquito sticks for outside**8K/yr+408.8%8.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mosquito-incense/search-terms)
## **Top mosquito incense products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$51K15%$77K20%$102K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Murphys Naturals Citronella Mosquito Repellent Incense Sticks 24 Count**Murphy's Mosquito Sticks**$20.55**4.5★5,472 rev](https://www.amazon.com/dp/B074TPKZK1) [2**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 120 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$11.96**4.5★3,469 rev](https://www.amazon.com/dp/B0C49X2LVH) [3**BugBai Mosquito Repellent Outdoor Patio 120 PCS Citronella Oil Mosquito Incense Sticks Indoor Home Pet Family Safe Natural Plant-Based Bug Insect Barrier for Yard Garden Lawn Camping Fishing 0.5 lb**BugBai**$12.05**4.6★1,957 rev](https://www.amazon.com/dp/B0CSYKXSSF) [4**KICKOUTOR Mosquito Repellent Incense Sticks with Natural Citronella Oil 240 Count DEET-Free Outdoor Protection for Patios Backyard Gatherings & Camping Up to 1 Hour Against Gnats & No-See-Ums**KICKOUTOR**$19.94**4.5★3,469 rev](https://www.amazon.com/dp/B0CSJGP1DF) [5**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**4.4★120 rev](https://www.amazon.com/dp/B0GK2HXZRR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic**NomoBuzz**$11.59**51 rev4mo ago](https://www.amazon.com/dp/B0GRYZPLX6) [**60 Pcs Mosquito Repellent Outdoor Patio Mosquito Incense Sticks Natural Citronella Oil Plant-Based Bug Repellent for Camping Fishing Backyard Travel**Glovv**$7.43**56 rev5mo ago](https://www.amazon.com/dp/B0G3FL7TYZ) [**WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard**WarmFly**$15.75**176 rev5mo ago](https://www.amazon.com/dp/B0GLXG6S22) [**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**120 rev5mo ago](https://www.amazon.com/dp/B0GK2HXZRR) [**FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)**FernBliss**$10.93**701 rev7mo ago](https://www.amazon.com/dp/B0GCJB6PTP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NomoBuzz Mosquito Repellent Incense Sticks 120 Count - DEET-Free Plant-Based with Citronella & Rosemary 60 Mins Long-Lasting Protection for Patio Backyard Camping Picnic**NomoBuzz**$11.59**4.4★**▲ 125%**](https://www.amazon.com/dp/B0GRYZPLX6) [**90 pcs Mosquito Repellent Outdoor Patio Sticks Citronella Repellent Incense Sticks Natural Essential Oil Incense Repel Mosquito for Indoor Patio Camping Fishing**Alumun**$9.67**4.4★**▲ 122%**](https://www.amazon.com/dp/B0GK2HXZRR) [**FernBliss Mosquito Repellent Outdoor Patio Incense Sticks Plant-Based Citronella Sticks for Backyard Camping Travel Indoor & Outdoor Patio Use (60 Count)**FernBliss**$10.93**4.5★**▲ 121%**](https://www.amazon.com/dp/B0GCJB6PTP) [**WarmFly Mosquito Repellent Outdoor Patio (120 PCS) Plant-Based Incense Sticks with Rosemary Lemongrass & Citronella for Camping Essentials Hiking Yard**WarmFly**$15.75**4.3★**▲ 120%**](https://www.amazon.com/dp/B0GLXG6S22) [**BugBai Mosquito Repellent Incense Sticks 180 PCS Citronella Oil DEET-Free Mosquito Repellent for Outdoor Patio Backyard Garden Natural Plant-Based Bug Repellent for Camping Fishing**BugBai**$14.92**4.5★**▲ 111%**](https://www.amazon.com/dp/B0G7SSJJ7R)
**~~View all trending →~~**
## **What buyers say about mosquito incense**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**32%
*“Keeps bugs away”*
**Smell**20%
*“No strong chemical smell”*
**Ease Of Use**7%
*“easy to store”*
**Quality-Overall**7%
*“EXCELLENT PRODUCT”*
**Value For Money**6%
*“Excellent value for money”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Suitable For Indoor**3%
*“They works really great outdoors and indoors”*
**Efficiency**2%
*“Very Effective”*
**Strength**2%
*“They come in a sturdy tube”*
**Durability**2%
*“Ive used them for years”*
### **What buyers complain about **
**Pest/Insect Control**26%
*“They don't work with flies”*
**Functionality-Overall**17%
*“Not effective”*
**Smell**9%
*“Bad smell”*
**Value For Money**7%
*“theyre much more expensive”*
**Durability**6%
*“Break easily”*
**Quality-Overall**3%
*“Poor quality control”*
**Ease Of Use**2%
*“Could not be used”*
**Advertised Vs Actual Product**2%
*“Seller can't even put a proper description on their product”*
**Size-Overall**2%
*“It was not clear what the size was”*
**Strength**2%
*“Very brittle”*
### **Top return reasons **
**Functionality-Overall**21%
**Pest/Insect Control**17%
**Advertised Vs Actual Product**12%
**Smell**11%
**Value For Money**8%
**Defective Material/Parts**8%
**Size-Overall**7%
**Leak-Proof**4%
**Durability**2%
**Flammable**1%
## **Common questions**
- **Is mosquito incense profitable to sell on Amazon United States?**
- The niche generates $512K/yr across 28 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is +289.8%. Flapen's verdict: Worth a look (72/100).
- **How competitive is the mosquito incense niche?**
- 17 brands and 460 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in mosquito incense?**
- Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.7%.
- **When does demand for mosquito incense peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.3× the quietest.
- **What does it cost to enter the mosquito incense niche?**
- Listings span $5.25–$44.64; the average listing price is $14.44 (sweet spot $15–$100). The average incumbent carries 3,220 reviews — the moat a new listing must climb.
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