---
title: "Mosquito Coils — $716K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mosquito-coils"
last_updated: "2026-08-11T07:45:32.007Z"
locale: en
meta:
description: "Niche score 71/100 · $716K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 71/100 · $716K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mosquito Coils — $716K/yr Amazon US Niche (2026) - Flapen"
---
# **mosquito coils**
**Worth a look**
Shows demand growing +303.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 69Growth 100Conversion 91Competition 40Returns 96Price range 71Avg price 67Brand share 54Review moat 47Quality gap 65
**Growth**
**Incredible****+303.5%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.25–$39.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$716K**
$716K/yr · 464K searches
**Avg price**
**Good****$14.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,840**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United States niche tracking, mosquito coils is a $716K/yr Amazon United States market (464K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 71/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mosquito coils market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$704K–$845K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#205**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **155 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**72**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 96%
**Open market**
**23%**
- USKICH26% - W4W15% - SUPREME PRO13% - SC Johnson11% - PIC8% - Elmeplh4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +303.5% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.1×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mosquito-coils/trend)
## **Top mosquito coils search terms**
- **mosquito coils**202K/yr+299.5%11.0% conv. - **mosquito coil**54K/yr+292.4%7.8% conv. - **mosquito repellent coils**42K/yr+252.7%9.4% conv. - **mosquito coils outdoor**26K/yr+342.2%9.7% conv. - **citronella coils**20K/yr+271.0%6.5% conv. - **pic mosquito repellent coils**17K/yr+616.3%10.0% conv. - **mosquito repellent coil**12K/yr+279.1%8.0% conv. - **citronella coil**8K/yr+289.4%5.1% conv. - **mosquito repellent coils outdoor**7K/yr+577.2%9.6% conv. - **pic mosquito coils**9K/yr+168.1%8.4% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mosquito-coils/search-terms)
## **Top mosquito coils products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$29K8%$57K12%$86K16%$115K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**W4W Mosquito Repellent Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (Three Pack Contains 12 coils & 6 Stands)**W4W**$11.57**4.4★9,466 rev](https://www.amazon.com/dp/B07C7ZSC8G) [2**Natural Essential Oil Scented Coils - Outdoor Use Reaches Up to 10 feet - Each Burns for 5-7 Hours (20 coils & 8 Coil Stands) for Patio Backyard**SUPREME PRO**$10.25**4.4★911 rev](https://www.amazon.com/dp/B0DGYPG4DX) [3**Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet**USKICH**$16.37**4.5★1,895 rev](https://www.amazon.com/dp/B0DZGT9D1L) [4**OFF! Backyard Mosquito Repellent Coil Refills Perfect for Outdoor Patios Country Fresh Scent 6 Count**SC Johnson**$5.25**4.4★4,976 rev](https://www.amazon.com/dp/B00EF523FQ) [5**Mosquito Coils Outdoor Patio Fresh Scent Use Reaches Up to 10 feet Each Mosquito Coil Burns for 5-7 Hours (Contains 20 coils & 2 Stands)**USKICH**$9.92**4.5★1,895 rev](https://www.amazon.com/dp/B0CTKH92L5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mosquito Repellent Coils - Outdoor Citronella Incense Coil Each Coil Burns for 8 Hours(Contains 20 coils & 1 Stands)**Elmeplh**$10.44**273 rev1mo ago](https://www.amazon.com/dp/B0GVP68X69) [**Natural Essential Oil Scented Coils for Outdoor Patio & Backyard Fresh Long-Lasting Aroma Each Coil Burns 57 Hours Includes 80 Coils 4 Holders & 8 Stands**USKICH**$26.37**44 rev3mo ago](https://www.amazon.com/dp/B0GX69MWP7) [**Citronella Incense Coils Outdoor - Each Burns for 5-7 Hours (Contains 48 coils & 2 Stands)**Elmeplh**$12.10**392 rev4mo ago](https://www.amazon.com/dp/B0G7Y3951C) [**Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios DEET Free Long Lasting 7 to 8 Hours Burning Time Effective Outdoor Insect Bug Control for BBQ Camping and Backyard**Olougda**$18.92**249 rev4mo ago](https://www.amazon.com/dp/B0GSPND9TN) [**Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios and Camping DEET Free Long Lasting 6 Hours Burning Time Effective Outdoor Insect Bug Control for Backyard Fishing**Olougda**$18.33**73 rev4mo ago](https://www.amazon.com/dp/B0GQ8WXY5J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios and Camping DEET Free Long Lasting 6 Hours Burning Time Effective Outdoor Insect Bug Control for Backyard Fishing**Olougda**$18.33**4.1★**▲ 117%**](https://www.amazon.com/dp/B0GQ8WXY5J) [**Mosquito Repellent Coils - Outdoor Citronella Incense Coil Each Coil Burns for 8 Hours(Contains 20 coils & 1 Stands)**Elmeplh**$10.44**4.5★**▲ 117%**](https://www.amazon.com/dp/B0GVP68X69) [**BugBai 20 Pack Natural Plant-Based Mosquito Coils Mosquito Repellent DeetFree Mosquito Coils Outdoor Insect Bug Repellent for Backyard Camping with 4 Stand**BugBai**$12.05**4.4★**▲ 117%**](https://www.amazon.com/dp/B0GFDPKG9G) [**Natural Essential Oil Scented Coils for Outdoor Patio & Backyard Fresh Long-Lasting Aroma Each Coil Burns 57 Hours Includes 80 Coils 4 Holders & 8 Stands**USKICH**$26.37**4.8★**▲ 117%**](https://www.amazon.com/dp/B0GX69MWP7) [**Extra Strong Mosquito Repellent Coils 28 Pack Large Outdoor Coils for Patios DEET Free Long Lasting 7 to 8 Hours Burning Time Effective Outdoor Insect Bug Control for BBQ Camping and Backyard**Olougda**$18.92**4.5★**▲ 116%**](https://www.amazon.com/dp/B0GSPND9TN)
**~~View all trending →~~**
## **What buyers say about mosquito coils**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Pest/Insect Control**27%
*“Effective against mosquitoes”*
**Smell**18%
*“Great smell”*
**Value For Money**8%
*“Worth the money”*
**Quality-Overall**8%
*“These work very well”*
**Advertised Vs Actual Product**5%
*“Works as advertised”*
**Efficiency**4%
*“The coil is very effective”*
**Ease Of Use**3%
*“easy to store”*
**Durability**3%
*“Has less breakage”*
**Strength**2%
*“set them up properly they're incredibly stable”*
**Assembly/Installation**2%
*“easy to set up”*
### **What buyers complain about **
**Strength**11%
*“Too Fragile”*
**Functionality-Overall**10%
*“not efficient”*
**Durability**9%
*“Break easily”*
**Smell**7%
*“Bad smell”*
**Size-Overall**7%
*“It was not clear what the size was”*
**Pest/Insect Control**6%
*“Not for flies”*
**Quality-Overall**6%
*“Poor quality”*
**Thickness**5%
*“They are very thin stamped”*
**Ease Of Use**4%
*“hard to separate”*
**Value For Money**4%
*“Yeah the others are cheaper”*
### **Top return reasons **
**Functionality-Overall**20%
**Smell**12%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**11%
**Size-Overall**8%
**Value For Money**8%
**Pest/Insect Control**7%
**Strength**4%
**Durability**4%
**Thin**2%
## **Common questions**
- **Is mosquito coils profitable to sell on Amazon United States?**
- The niche generates $716K/yr across 25 tracked products. 8 of 8 products launched in the last 360 days are still selling. 90-day search growth is +303.5%. Flapen's verdict: Worth a look (71/100).
- **How competitive is the mosquito coils niche?**
- 15 brands and 72 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mosquito coils?**
- Top complaints mined from reviews: Strength, Functionality-Overall, Durability. The return rate is 0.7%.
- **When does demand for mosquito coils peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 14.1× the quietest.
- **What does it cost to enter the mosquito coils niche?**
- Listings span $5.25–$39.35; the average listing price is $14.08 (sweet spot $15–$100). The average incumbent carries 1,840 reviews — the moat a new listing must climb.
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