---
title: "Morning Glory Seeds — $233K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/morning-glory-seeds"
last_updated: "2026-08-11T12:18:33.489Z"
locale: en
meta:
description: "Niche score 65/100 · $233K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $233K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Morning Glory Seeds — $233K/yr Amazon US Niche (2026) - Flapen"
---
# **morning glory seeds**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 44Growth 44Conversion 90Competition 80Returns 99Price range 48Avg price 22Brand share 73Review moat 45Quality gap 82
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$3.13–$25.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,995.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$233K**
$233K/yr · 281K searches
**Growth**
**Okay****+15.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****$7.75**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, morning glory seeds is a $233K/yr Amazon United States market (281K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 65/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morning glory seeds market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **$194K–$233K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#1,044**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **91%**
- **Out of stock**
- **7.0%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 85%
**Open market**
**33%**
- KVITER19% - Seed Needs18% - HOME GROWN9% - Marde Ross & Company9% - Sow Right Seeds7% - SPROUTARAQ6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.4% search growth over the last 90 days.
10K6KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/morning-glory-seeds/trend)
## **Top morning glory seeds search terms**
- **morning glory seeds**167K/yr+8.0%12.8% conv. - **morning glory**64K/yr+4.3%2.9% conv. - **morning glory seeds for planting**25K/yr+44.8%14.6% conv. - **morning glory plants live**11K/yr+136.5%4.5% conv. - **morning glories**6K/yr+7.4%9.0% conv. - **morning glory plants**3K/yr+167.7%4.2% conv. - **morning glories seeds**5K/yr-1.4%12.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/morning-glory-seeds/search-terms)
## **Top morning glory seeds products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$21K12%$28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Seed Needs Morning Glory Seeds Variety Pack of 5 Vining Ipomoea Flowers**Seed Needs**$8.84**4.3★3,787 rev](https://www.amazon.com/dp/B08HDCSZRR) [2**KVITER 150 Heavenly Blue Morning Glory Seeds Bulk (Ipomoea Tricolor) Heirloom Seed Packets Climbing Flower Seeds for Planting Outside Blue Blooms for Home Garden Trellises Fences**KVITER**$6.70**4.3★175 rev](https://www.amazon.com/dp/B0GFWVY5BY) [3**50+ Dark Red Morning Glory Seeds Climbing Vine Flowers Garden Planting**SPROUTARAQ**$8.75**4.1★113 rev](https://www.amazon.com/dp/B0FXK9L48N) [4**100+ Mixed Morning Glory Seeds Colorful Climbing Vine for Trellises Arbors**Seeds Of Strength**$8.06**3.9★78 rev](https://www.amazon.com/dp/B0D7MC8LHR) [5**ZEshops 100pcs Rare Chilean Morning Glory Seeds - Mixed Color Blooms for Stunning Annual & Perennial Flowers**ZEshops**$6.70**3.7★382 rev](https://www.amazon.com/dp/B0D3T8WXCN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KVITER 50 Moonflower Seeds For Planting (Ipomoea alba) White Morning Glory Seed Packets Moon Flowers Heirloom Vine White Flower Seeds Climbing Plants For Containers Indoor & Outdoor Flower Garden**KVITER**$6.04**2,668 rev5mo ago](https://www.amazon.com/dp/B0GJ13DWFV) [**KVITER 150 Heavenly Blue Morning Glory Seeds Bulk (Ipomoea Tricolor) Heirloom Seed Packets Climbing Flower Seeds for Planting Outside Blue Blooms for Home Garden Trellises Fences**KVITER**$6.70**175 rev6mo ago](https://www.amazon.com/dp/B0GFWVY5BY) [**KVITER 150 Scarlett OHara Morning Glory Seeds for Planting (Ipomoea Nil) Red Morning Glory Vine Seed Packets Non GMO Heirloom Flower Seeds to Plant Outside Home Garden Containers Trellises**KVITER**$7.00**41 rev6mo ago](https://www.amazon.com/dp/B0GFX3HL8H) [**KVITER 150 Grandpa OTT Morning Glory Seeds (Ipomoea purpurea) Vine Purple Climbing Blooms Flower Seeds to Plant Outside Pollinator Heirloom Seed Packets for Garden Trellises Outdoor Flower Beds**KVITER**$6.93**207 rev6mo ago](https://www.amazon.com/dp/B0GFXJ9NDX) [**50+ Dark Red Morning Glory Seeds Climbing Vine Flowers Garden Planting**SPROUTARAQ**$8.75**113 rev8mo ago](https://www.amazon.com/dp/B0FXK9L48N)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Seed Needs Crazy Mixed Morning Glory Seeds to Plant Annual Flowers 1 Pack**Seed Needs**$4.69**4.6★**▲ 122%**](https://www.amazon.com/dp/B09RJRZ197) [**KVITER 50 Moonflower Seeds For Planting (Ipomoea alba) White Morning Glory Seed Packets Moon Flowers Heirloom Vine White Flower Seeds Climbing Plants For Containers Indoor & Outdoor Flower Garden**KVITER**$6.04**4.0★**▲ 62%**](https://www.amazon.com/dp/B0GJ13DWFV) [**Morning Glory Flower Seeds for Planting 100 Blue and White Climbing Vine Seeds Fast Growing Annual Vine for Trellis Fence Arbor & Garden Vertical Flowers**CZ Grain**$8.57**3.7★**▲ 58%**](https://www.amazon.com/dp/B0BWSPX8RS) [**50+ Dark Red Morning Glory Seeds Climbing Vine Flowers Garden Planting**SPROUTARAQ**$8.75**4.1★**▲ 58%**](https://www.amazon.com/dp/B0FXK9L48N) [**KVITER 50 Tall Morning Glory Seeds Mix (Ipomoea purpurea) Climbing Morning Glory on the Vine Annual Flower Seeds for Planting Heirloom Seed Packets for Home Garden Fences Containers Outdoors**KVITER**$6.13**4.0★**▲ 57%**](https://www.amazon.com/dp/B0F49R1FGZ)
**~~View all trending →~~**
## **What buyers say about morning glory seeds**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Plant Growth**64%
*“Easy to Grow”*
**Quality-Overall**9%
*“Good Quality”*
**Color**8%
*“Very vibrant”*
**Ease Of Use**5%
*“Super easy”*
**Value For Money**4%
*“Worth every penny”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Instructions/User Manual/Troubleshooting**1%
*“I followed the directions perfectly”*
**Strength**1%
*“Good seeds”*
**Charging**1%
*“Charge is good”*
**Moist/Dry**1%
*“kept the soil moist”*
### **What buyers complain about **
**Plant Growth**73%
*“Poor germination”*
**Value For Money**8%
*“14 dollars for a very small amount of seeds”*
**Color**5%
*“This is NOT what color they will be”*
**Size-Overall**2%
*“Seeds are bigger size than I recall”*
**Quality-Overall**2%
*“Garbage”*
**Natural Resource Wastage**2%
*“Waste of $ and time”*
**Advertised Vs Actual Product**2%
*“FALSE ADVERTISING”*
**Instructions/User Manual/Troubleshooting**2%
*“No instructions included”*
**Functionality-Overall**1%
*“Did everything right and nothing grew”*
**Durability**1%
*“died within one week of sprouting”*
### **Top return reasons **
**Advertised Vs Actual Product**35%
**Plant Growth**16%
**Value For Money**16%
**Size-Overall**8%
**Functionality-Overall**7%
**Color**5%
**Defective Material/Parts**4%
**Eco Friendliness**3%
**Moist/Dry**2%
**Leak-Proof**1%
## **Common questions**
- **Is morning glory seeds profitable to sell on Amazon United States?**
- The niche generates $233K/yr across 34 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is +15.4%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the morning glory seeds niche?**
- 15 brands and 19 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in morning glory seeds?**
- Top complaints mined from reviews: Plant Growth, Value For Money, Color. The return rate is 0.1%.
- **When does demand for morning glory seeds peak?**
- Demand peaks in Mar–Apr–May; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the morning glory seeds niche?**
- Listings span $3.13–$25.82; the average listing price is $7.75 (sweet spot $15–$100). The average incumbent carries 1,996 reviews — the moat a new listing must climb.
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