---
title: "Trend — morel mushroom growing kit - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/morel-mushroom-growing-kit/trend"
last_updated: "2026-08-11T09:01:41.583Z"
locale: en
meta:
  description: "Niche score 54/100 · $5K/yr market · 31K searches/yr · $22.69 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $5K/yr market · 31K searches/yr · $22.69 avg price. A small market ($5K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — morel mushroom growing kit - Flapen"
---

# **morel mushroom growing kit**

**Worth a look**

Shows beatable incumbent ratings (3.5★), but a small market ($5K/yr) keeps it on the watch list.

Market size 1Growth 71Conversion 10Competition 34Returns 99Price range 88Avg price 94Brand share 43Review moat 79Quality gap 100

**Quality gap**

**Incredible****3.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.69**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.29–$79.15**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Great****410.28**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+52.9%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****79%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****$5K**

$5K/yr · 31K searches

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend