---
title: "Mole Killer — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/mole-killer"
last_updated: "2026-08-07T04:17:48.009Z"
locale: en
meta:
description: "Niche score 77/100 · $1.9M/yr market · 710K searches/yr · $24.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 77/100 · $1.9M/yr market · 710K searches/yr · $24.62 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mole Killer — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **mole killer**
**Launch it**
A $1.9M/yr market growing +78.3% this quarter with returns at 0.9% — clears our launch bar.
Market size 93Growth 82Conversion 90Competition 45Returns 95Price range 81Avg price 95Brand share 54Review moat 49Quality gap 91
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$24.62**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.9M**
$1.9M/yr · 710K searches
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Great****+78.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Great****$7.58–$51.04**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,631.92**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
According to Flapen's Amazon United States niche tracking, mole killer is a $1.9M/yr Amazon United States market (710K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 77/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mole killer market data**
- **Units sold / yr**
- **80K–100K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **$2.0M–$2.5M**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#243**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **137 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 93%
**Open market**
**24%**
- Tomcat29% - Victor26% - Bonide9% - Motomco4% - Amdro4% - Bell Laboratories4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +78.3% search growth over the last 90 days.
23K18KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/mole-killer/trend)
## **Top mole killer search terms**
- **mole killer**290K/yr+78.6%9.7% conv. - **gopher killer**67K/yr+104.6%7.1% conv. - **groundhog killer**31K/yr+379.2%3.3% conv. - **mole killer for lawns**32K/yr+53.1%6.8% conv. - **gopher bait**32K/yr+40.8%8.3% conv. - **ground hog killer**19K/yr+280.5%4.3% conv. - **mole worms**23K/yr+98.0%16.0% conv. - **mole poison**23K/yr+94.4%11.5% conv. - **mole bait**23K/yr+83.9%10.4% conv. - **tomcat mole killer worms**17K/yr+122.8%19.5% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/mole-killer/search-terms)
## **Top mole killer products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$95K10%$190K15%$285K20%$380K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tomcat Mole Killer(a) 12 Worm Baits**Tomcat**$23.14**4.1★194 rev](https://www.amazon.com/dp/B012VKAYLQ) [2**Victor Outdoor Mole & Gopher Poison Peanuts 4-Pack**Victor**$22.02**4.0★7,920 rev](https://www.amazon.com/dp/B07WLSX6LZ) [3**Tomcat Mole & Gopher Bait(a) 6 oz.**Tomcat**$7.58**4.0★1,000 rev](https://www.amazon.com/dp/B012RGT7RQ) [4**Victor Poison Moleworms - M6009 - 10 Worms 5 Tunnel Locator Flags - Kills Moles Outdoors**Victor**$19.70**4.0★1,355 rev](https://www.amazon.com/dp/B07KMXG47F) [5**REVENGE Moletox Mole & Gopher Killer Poison Bait Granules 1 lb. Ready-to-Use Control for Pocket Gophers in Lawn**Bonide**$15.09**3.9★976 rev](https://www.amazon.com/dp/B000HJ9F7S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Victor Quick-Strike Mole & Gopher Gassers 8 Total Gassers Self-Igniting Burrow Pest Control Waterproof & Windproof Long-Burn Outdoor Tunnel Treatment (2)**jecudi**$36.53**11 rev3mo ago](https://www.amazon.com/dp/B0GXWSGRMC) [**KQCWKH Mole Repellent for Lawns Mole and Vole Repellent Outdoor Gopher Repellent Groundhog Repellent Outdoor Armadillo Repellent Mole Deterrent for Yard Lasts Up to 3 Months 8 Balls**KQCWKH**$33.17**563 rev5mo ago](https://www.amazon.com/dp/B0GL88XCYB) [**Kopplvn Mole & Snake Repellent Gopher Repellent Outdoor Vole & Snake Repellent for Yard Armadillo & Groundhogs Deterrent for Lawn Pet Safe Keep Snake Away for Garden/Garage Safe to Use-8P**Kopplvn**$24.57**274 rev5mo ago](https://www.amazon.com/dp/B0GL886BWF) [**LEBMP Mole Repellent Gopher Repellent Groundhogs Repellant Outdoor Vole Deterrent Armadillo Repellent for Lawns Keep Mole Out of Yard Get Rid of Gophers Covers Up to 120 Sq Ft-8Pcs**LEBMP**$33.39**666 rev5mo ago](https://www.amazon.com/dp/B0GK6XV2XN) [**Tomcat Mole Killer(a) 12 Worm Baits**Tomcat**$23.14**194 rev8mo ago](https://www.amazon.com/dp/B012VKAYLQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Victor Quick-Strike Mole & Gopher Gassers 8 Total Gassers Self-Igniting Burrow Pest Control Waterproof & Windproof Long-Burn Outdoor Tunnel Treatment (2)**jecudi**$36.53**4.2★**▲ 129%**](https://www.amazon.com/dp/B0GXWSGRMC) [**Kopplvn Mole & Snake Repellent Gopher Repellent Outdoor Vole & Snake Repellent for Yard Armadillo & Groundhogs Deterrent for Lawn Pet Safe Keep Snake Away for Garden/Garage Safe to Use-8P**Kopplvn**$24.57**4.4★**▲ 128%**](https://www.amazon.com/dp/B0GL886BWF) [**Tomcat Mole Killer Grubs 8 Pack**Tomcat**$20.00**3.5★**▲ 89%**](https://www.amazon.com/dp/B012VK6OOW) [**Tomcat Mole Killer(a) 12 Worm Baits**Tomcat**$23.14**4.1★**▲ 82%**](https://www.amazon.com/dp/B012VKAYLQ) [**KQCWKH Mole Repellent for Lawns Mole and Vole Repellent Outdoor Gopher Repellent Groundhog Repellent Outdoor Armadillo Repellent Mole Deterrent for Yard Lasts Up to 3 Months 8 Balls**KQCWKH**$33.17**4.7★**▲ 74%**](https://www.amazon.com/dp/B0GL88XCYB)
**~~View all trending →~~**
## **What buyers say about mole killer**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**27%
*“Easy to apply”*
**Smell**10%
*“The scent is fresh”*
**Pest/Insect Control**9%
*“gets rid of rodents”*
**Assembly/Installation**8%
*“Setup was easy”*
**Plant Growth**8%
*“our plants are actually thriving again”*
**Quality-Overall**5%
*“When it arrived I was impressed with the beautiful craftsmanship”*
**Ease Of Cleaning**4%
*“Works easy and clean to use”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Value For Money**3%
*“Worth every penny”*
**Durability**2%
*“consistent, which made it feel reliable over time”*
### **What buyers complain about **
**Functionality-Overall**25%
*“Not effective”*
**Smell**10%
*“Its not exactly a pleasant scent”*
**Pest/Insect Control**9%
*“Useless for repelling mosquitoes”*
**Value For Money**7%
*“I wish it wasn't quite so expensive”*
**Plant Growth**4%
*“it was starting to affect the roots of some plants”*
**Ease Of Cleaning**4%
*“harder to mow cleanly”*
**Ease Of Use**2%
*“more difficult to use comfortably”*
**Maintenance And Repair**2%
*“it was getting frustrating to maintain”*
**Size-Overall**2%
*“Bag was bigger than expected”*
**Quality-Overall**1%
*“Poor quality control”*
### **Top return reasons **
**Functionality-Overall**34%
**Advertised Vs Actual Product**14%
**Pest/Insect Control**10%
**Leak-Proof**8%
**Value For Money**6%
**Size-Overall**6%
**Defective Material/Parts**2%
**Product Condition**2%
**Smell**2%
**Certifications**2%
## **Common questions**
- **Is mole killer profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 26 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is +78.3%. Flapen's verdict: Launch it (77/100).
- **How competitive is the mole killer niche?**
- 18 brands and 125 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in mole killer?**
- Top complaints mined from reviews: Functionality-Overall, Smell, Pest/Insect Control. The return rate is 0.9%.
- **When does demand for mole killer peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the mole killer niche?**
- Listings span $7.58–$51.04; the average listing price is $24.62 (sweet spot $15–$100). The average incumbent carries 1,632 reviews — the moat a new listing must climb.
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