---
title: "Molasses for Plants — $87K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/molasses-for-plants"
last_updated: "2026-08-11T07:45:00.757Z"
locale: en
meta:
description: "Niche score 64/100 · $87K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · $87K/yr market · 33K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Molasses for Plants — $87K/yr Amazon US Niche (2026) - Flapen"
---
# **molasses for plants**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 22Growth 97Conversion 91Competition 48Returns 99Price range 86Avg price 95Brand share 61Review moat 25Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+180.9%**
90-day search growth — must beat 0% to launch
**Avg price**
**Incredible****$23.61**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$6.42–$79.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,212.74**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$87K**
$87K/yr · 33K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, molasses for plants is a $87K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 64/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **molasses for plants market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$59K–$71K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **70%**
- **Out of stock**
- **6.1%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**626**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**56%**
Top 20: 97%
**Open market**
**24%**
- GOLDEN BARREL18% - Natures Wisdom16% - Wholesome13% - Soil Sunrise12% - Grandma's10% - Grow More8%
## **Demand**
Weekly Amazon search volume, last 50 weeks — +180.9% search growth over the last 90 days.
2K1KHoliday '25Spike '26Aug '25Sep '25Nov '25Jan '26Mar '26May '26
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/molasses-for-plants/trend)
## **Top molasses for plants search terms**
- **molasses for plants**26K/yr+154.2%7.5% conv. - **blackstrap molasses for plants**4K/yr>1,000%8.9% conv. - **horticultural molasses**3K/yr+76.0%9.0% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/molasses-for-plants/search-terms)
## **Top molasses for plants products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$7K12%$10K16%$14K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liquid Molasses Horticultural - Gallon**Natures Wisdom**$32.76**4.7★156 rev](https://www.amazon.com/dp/B000FPYYO8) [2**Soil Sunrise Dry Horticultural Molasses Powder (4 Pounds) Indoor/Outdoor Gardening Soil Amendment for Plants**Soil Sunrise**$21.96**4.4★148 rev](https://www.amazon.com/dp/B0CQ5JTG72) [3**Golden Barrel Unsulfured Blackstrap Molasses 32 oz**GOLDEN BARREL**$12.99**4.6★20,213 rev](https://www.amazon.com/dp/B00M1ZYF9E) [4**Grandmas Original Unsulphured Molasses 1 Gallon**Grandma's**$30.80**4.7★2,151 rev](https://www.amazon.com/dp/B00NGZETGC) [5**Grow More Garden Molasses for Plants with Yucca Extract - 1 Quart of USA-Made Horticultural Molasses to Boost Growth - Acts as a Soil Conditioner & Source of Essential Plant Nutrients**Grow More**$15.90**4.6★123 rev](https://www.amazon.com/dp/B07FBGL1MW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Unearthed All-Natural Dried Molasses Feed-Grade Energy & Binder for Livestock Poultry & Soil Conditioner 10 lb Portable Bag USA-Sourced Premium Livestock Supplement**Unearthed**$34.99**36 rev11mo ago](https://www.amazon.com/dp/B0FLQR79JF) [**Plantation Blackstrap Molasses 1 Gallon (128 oz) Unsulphured Blackstrap Molasses Bulk Natural Sweetener for Baking BBQ Baked Beans Gingerbread & Commercial Use**Plantation**$49.09**28 rev1y ago](https://www.amazon.com/dp/B0FGFQ7NNW) [**Chefs Quality All Natural Golden Molasses | Unsulfured | Kosher | 11.7 lbs**Chef's Quality**$28.98**117 rev1y ago](https://www.amazon.com/dp/B0DWG3D325) [**Soil Sunrise Dry Horticultural Molasses Powder (4 Pounds) Indoor/Outdoor Gardening Soil Amendment for Plants**Soil Sunrise**$21.96**148 rev2y ago](https://www.amazon.com/dp/B0CQ5JTG72) [**Farmers Secret Fruit & Bloom Booster Fertilizer - Super Concentrated - Boosts Flowering and Yield on All Varieties of Fruits Vegetables and Flowers (16oz)**Farmer's Secret**$20.39**3,186 rev4y ago](https://www.amazon.com/dp/B09JGR7FXG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wholesome FT Organic Molasses 32oz Bottle 1-Pack**Wholesome**$8.79**4.3★**▲ 106%**](https://www.amazon.com/dp/B002HQC31Y) [**Wholesome Organic Blackstrap Molasses 16 oz 1-Pack**Wholesome**$6.42**4.3★**▲ 95%**](https://www.amazon.com/dp/B00MFBVY2U) [**Farmers Secret Fruit & Bloom Booster Fertilizer - Super Concentrated - Boosts Flowering and Yield on All Varieties of Fruits Vegetables and Flowers (16oz)**Farmer's Secret**$20.39**4.6★**▲ 75%**](https://www.amazon.com/dp/B09JGR7FXG) [**Plantation Blackstrap Molasses 1 Gallon (128 oz) Unsulphured Blackstrap Molasses Bulk Natural Sweetener for Baking BBQ Baked Beans Gingerbread & Commercial Use**Plantation**$49.09**4.9★**▲ 67%**](https://www.amazon.com/dp/B0FGFQ7NNW) [**Brer Rabbit Unsulphured Molasses Blackstrap 12 Ounce**Brer Rabbit**$8.41**4.5★**▲ 30%**](https://www.amazon.com/dp/B06X9V2K6C)
**~~View all trending →~~**
## **What buyers say about molasses for plants**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“the product is good and as advertised”*
**Plant Growth**17%
*“It has boosted the growth”*
**Taste-Overall**12%
*“It has a strong taste”*
**Value For Money**9%
*“Worth it”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Flavor**5%
*“The flavor is so rich”*
**Ease Of Use**3%
*“Easy to use”*
**Health Benefits-Overall**2%
*“Delicious and healthy”*
**Baking**2%
*“Always the best to bake with”*
**Sweetness**2%
*“it's kinda sweet also”*
### **What buyers complain about **
**Taste-Overall**14%
*“Very strange taste”*
**Value For Money**8%
*“Complete waste of money”*
**Size-Overall**7%
*“The bottle is small”*
**Plant Growth**6%
*“Didn't do a thing to boost my vegetables growth”*
**Contamination**4%
*“Bottle came with ants all over it because the lid was broken”*
**Bitter**4%
*“Very bitter”*
**Dilute/Watery**4%
*“it become very liquidy”*
**Functionality-Overall**3%
*“Did not make a difference”*
**Advertised Vs Actual Product**3%
*“Why wasn't that it ad”*
**Thickness**3%
*“Very thick”*
### **Top return reasons **
**Leak-Proof**27%
**Size-Overall**25%
**Advertised Vs Actual Product**13%
**Functionality-Overall**8%
**Plant Growth**6%
**Value For Money**6%
**Defective Material/Parts**3%
**Product Condition**2%
**Quality-Overall**1%
**Flammable**1%
## **Common questions**
- **Is molasses for plants profitable to sell on Amazon United States?**
- The niche generates $87K/yr across 23 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +180.9%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the molasses for plants niche?**
- 14 brands and 626 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in molasses for plants?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.1%.
- **What does it cost to enter the molasses for plants niche?**
- Listings span $6.42–$79.50; the average listing price is $23.61 (sweet spot $15–$100). The average incumbent carries 4,213 reviews — the moat a new listing must climb.
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