---
title: "Moai — $32K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/patio-lawn-garden/moai"
last_updated: "2026-08-11T08:37:22.956Z"
locale: en
meta:
description: "Niche score 38/100 · $32K/yr market · 63K searches/yr · $70.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · $32K/yr market · 63K searches/yr · $70.20 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moai — $32K/yr Amazon US Niche (2026) - Flapen"
---
# **moai**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 39Conversion 9Competition 29Returns 75Price range 22Avg price 86Brand share 38Review moat 83Quality gap 45
**Avg price**
**Great****$70.20**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****336.39**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+11.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****82%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Bad****$7.97–$402.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$32K**
$32K/yr · 63K searches
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, moai is a $32K/yr Amazon United States market (63K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Skip it — 38/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moai market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$35K–$53K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#4,155**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **61%**
- **Out of stock**
- **16.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **196 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**82%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**13%**
- Emsco Group29% - FlowLuxe22% - ZKSYLSM18% - Pamonrueer8% - Seraphic5% - Design Toscano5% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +11.2% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/patio-lawn-garden/moai/trend)
## **Top moai search terms**
- **easter island head statue**18K/yr+13.5%1.1% conv. - **moai statue**16K/yr+18.9%0.9% conv. - **moai**12K/yr-3.0%0.4% conv. - **easter island statue**5K/yr+28.2%0.9% conv. - **easter island head**6K/yr-8.4%0.7% conv. - **moai head**3K/yr-23.5%1.1% conv. - **easter island head statue outdoor**3K/yr+166.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/patio-lawn-garden/moai/search-terms)
## **Top moai products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$10K40%$13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EMSCO Group Easter Island Head Statue Natural Granite Appearance Made of Resin Lightweight 28 Height**Emsco Group**$77.97**4.6★2,319 rev](https://www.amazon.com/dp/B00L2ESIY8) [2**FlowLuxe 35.6 H Moai-Inspired Statue - Easter Island Head Sculpture for Indoor & Outdoor - Iconic Moai Design Statue for Garden Yard Patio Lawn Porch Decor**FlowLuxe**$221.68**4.8★32 rev](https://www.amazon.com/dp/B0DHPBHQ19) [3**ZKSYLSM Easter Island Head Statue Moai Statue Large 6.3 Inch Stone Like Resin Figurine for Desk Shelf Garden Patio Planter Decor Ancient Island Sculpture (Large Size)**ZKSYLSM**$16.01**4.1★21 rev](https://www.amazon.com/dp/B0DPZWJ6YH) [4**Pamonrueer 8 Pcs Miniature Easter Island Head Statue Moai Statue Decor 2.5 in Resin Stone Island for Room Accessories Antique Sculpture Christmas Desktop Bookshelf**Pamonrueer**$18.40**4.5★53 rev](https://www.amazon.com/dp/B0DCF93TZP) [5**EMSCO Group Easter Island Head Statue Natural Sandstone Appearance Made of Resin Lightweight 28 Height**Emsco Group**$68.06**4.6★2,319 rev](https://www.amazon.com/dp/B00KWVK4PI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**3 Color Options Moai Head Planter & Vase - Easter Island Resin Tiki Statue Sculpture Multi-Use Decor for Boho Coastal Modern Home Office Garden Patio**Bonilve**$19.97**3 rev3mo ago](https://www.amazon.com/dp/B0GTLHNGDL) [**Easter Island Moai Statue Decorative Vase - Tiki Head Sculpture Dry Flower Vase & Succulent Planter Minimalist Resin Home Decor for Living Room Desk Unique Housewarming Gift**Bonilve**$19.81**3 rev3mo ago](https://www.amazon.com/dp/B0GTLQS4KC) [**Whbbbj Easter Island Head Sculpture Moai Statue Planter Moai Solar Lights Outdoor Statue Small Flower Pots for Courtyard Gardens Terrace (Mouth)**Whbbbj**$29.51**2 rev5mo ago](https://www.amazon.com/dp/B0GKG3MXJ4) [**INOOMP 2Pcs Moai Statue Easter Island Head Figurines for Home Garden Desktop Bookshelf Abstract Face Sculpture Stone Table Decor**INOOMP**$11.95**4 rev1y ago](https://www.amazon.com/dp/B0FF9W9Y4G) [**ZKSYLSM Easter Island Head Statue Moai Statue Large 6.3 Inch Stone Like Resin Figurine for Desk Shelf Garden Patio Planter Decor Ancient Island Sculpture (Large Size)**ZKSYLSM**$16.01**21 rev1y ago](https://www.amazon.com/dp/B0DPZWJ6YH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Easter Island Moai Statue Decorative Vase - Tiki Head Sculpture Dry Flower Vase & Succulent Planter Minimalist Resin Home Decor for Living Room Desk Unique Housewarming Gift**Bonilve**$19.81**5.0★**▲ 188%**](https://www.amazon.com/dp/B0GTLQS4KC) [**3 Color Options Moai Head Planter & Vase - Easter Island Resin Tiki Statue Sculpture Multi-Use Decor for Boho Coastal Modern Home Office Garden Patio**Bonilve**$19.97**5.0★**▲ 184%**](https://www.amazon.com/dp/B0GTLHNGDL) [**Whbbbj Easter Island Head Sculpture Moai Statue Planter Moai Solar Lights Outdoor Statue Small Flower Pots for Courtyard Gardens Terrace (Mouth)**Whbbbj**$29.51**5.0★**▲ 181%**](https://www.amazon.com/dp/B0GKG3MXJ4) [**ZKSYLSM Easter Island Moai Statue - Stone Moai Figurine Decor for Home & Outdoor Garden - 3 (Small Size)**ZKSYLSM**$7.97**4.1★**▲ 137%**](https://www.amazon.com/dp/B0DPZS3GM3) [**EMSCO Group Easter Island Head Statue Natural Sandstone Appearance Made of Resin Lightweight 28 Height**Emsco Group**$68.06**4.6★**▲ 126%**](https://www.amazon.com/dp/B00KWVK4PI)
**~~View all trending →~~**
## **What buyers say about moai**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**22%
*“It is better than advertised”*
**Size-Overall**16%
*“fits in with our aesthetic”*
**Durability**10%
*“Has held up well outside in my garden”*
**Design-Overall**9%
*“fits in with our aesthetic”*
**Value For Money**7%
*“not expensive”*
**Quality-Overall**7%
*“Very good quality for our backyard”*
**Weight Heavy**6%
*“he's heavy enough to not move or blow over with the wind”*
**Strength**5%
*“each piece is solid”*
**Color**4%
*“The color is perfect”*
**Gifting Purpose**3%
*“Good gift for those who have visited the Island”*
### **What buyers complain about **
**Functionality-Overall**17%
*“Doesn't work”*
**Size-Overall**17%
*“small”*
**Material Quality**17%
*“Cheap plastic”*
**Weight Light**8%
*“Wish it was a bit lighter”*
**Quality-Overall**8%
*“its not well made”*
**Value For Money**8%
*“Not worth the price at all”*
**Color**8%
*“The only downside is the dark color”*
### **Top return reasons **
**Size-Overall**45%
**Defective Material/Parts**11%
**Advertised Vs Actual Product**11%
**Functionality-Overall**7%
**Quality-Overall**5%
**Design-Overall**4%
**Shape/Style**4%
**Product Condition**4%
**Storage Capacity**4%
**Scratch Resistance**4%
## **Common questions**
- **Is moai profitable to sell on Amazon United States?**
- The niche generates $32K/yr across 18 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +11.2%. Flapen's verdict: Skip it (38/100).
- **How competitive is the moai niche?**
- 13 brands and 17 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 82% of demand.
- **What do buyers complain about in moai?**
- Top complaints mined from reviews: Functionality-Overall, Size-Overall, Material Quality. The return rate is 2.0%.
- **When does demand for moai peak?**
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the moai niche?**
- Listings span $7.97–$402.55; the average listing price is $70.20 (sweet spot $15–$100). The average incumbent carries 336 reviews — the moat a new listing must climb.
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